Corporate Caffeine with Dacia Coffey

Running a business with your spouse can be incredibly rewarding—or incredibly challenging. In this episode of The Marketing Blender Show, Dacia Coffey and her husband Kyle Coffey share 10 hard-earned lessons from building multiple businesses together over the past two decades. From weekly leadership meetings and shared calendars to navigating finances, communication, and roles—this episode is pack...

In this episode of The Marketing Blender Show, Samaria Boyd and Ramsey Sanchez share their career journeys from non-agency roles into agency environments, and what that transition really looks like behind the scenes. They dive into the realities of agency life, including the fast pace, the importance of collaboration, and the wide-ranging skill sets marketers need to succeed. Samaria and Ramsey al...

Welcome to Corporate Caffeine, where we have the pleasure of hosting Darlisa Diltz!  She is the amazing visionary behind the North Texas Entrepreneur Education and Training Center. This remarkable organization holds immense significance as it serves as the epicenter of dreams, aiding aspiring and early-stage entrepreneurs in acquiring the practical insight required to achieve remarkable success. I...

Have you ever wished you could talk to your 19-year-old self? Well, we captured a moment in time for one of our boys. This was so much for us. We'd love to hear what you would have asked or what this brought to mind for you.

Welcome to Corporate Caffeine! Dacia and Kyle had the pleasure of hosting Jeremy Julian, the Chief Revenue Officer at Custom Business Solutions (CBS). CBS specializes in restaurant technology, so get ready to hear some fascinating behind-the-scenes stories about what it takes for various brands to become your favorite go-to dining options. But that's not all—Jeremy brings a unique perspective to t...

Don't miss out on our latest edition of Corporate Caffeine with our guest, Heath Stanley! As a Chief Security Officer and new entrepreneur, he has an incredible story to share about his transition from finance to cyber security. Join Dacia & Kyle as they dive into his experience of growing someone else's business versus being on his own entrepreneurial journey. And the best part? Heath is hilariou...

Aaaand that’s a wrap! On today’s episode and our final episode of 2022, we dive into Marketing Trends of 2023 with Dacia and special guest Daisy McCarty. With the ever-changing scope of Marketing, what can we expect to see in the next year? From LinkedIn Influencers to figuring out the value of using AI to enhance your efforts, we are ready to take on the new challenges we may face. If you’re a B2...

If you are a business leader or entrepreneur and plan to sell your business eventually, you should build it up to the highest value possible.   You may think because you have a really strong business model and have documented your financial processes and profitability, the value of your business is clear. However, this is not necessarily the case.   That’s what we are going to dive into in today’s...

Understanding how long it takes to launch a new initiative and get results from your marketing is essential.   The unfortunate truth is that things will always be ten times more than you think, whether it's ten times more money, time, or attention.   While it doesn't matter if it's three or ten times more, understanding that concept in your marketing is key. You're going to put things forward, the...

On today’s episode of Corporate Caffeine, we welcome Paul Boyd, the CEO of Force Scaling. His understanding of “That Pie in the Sky” idea of scaling-- which every business owner wants to achieve is not so easy when you're actually in the trenches, is unmatched!   Paul is well known for taking a marvelously simple and practical approach to achieving stunning scalability for businesses and has a rid...

Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different.    It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.   So! Let's dive into th...

Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up.   This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop.   This could be around a personal project that you have. How do you actually optimize?    Today...

On today’s episode of Corporate Caffeine, we welcome David Phelps the founder of Freedom Founders. David's family went through a very traumatic experience several years ago and it caused him to question what success is. These experiences helped him change his reality and found an organization that would change the financial trajectory of other professionals. His methods are rule-bending and his en...

Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.   Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant.    Change will always be part of this crazy world. But, here's the good news: Anyti...

Whether you think it's here already or coming soon, it's important to talk about a core truth. We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession.    That’s why the focus of today’s podcast is on Marketing in a Recession: How to Plan Ahead It’s unacceptable to constantly be caught off guard as a business leader today.  ...

What does it look like when curiosity helps you live a rich, exciting and successful life?   On today’s episode of Corporate Caffeine, Dacia and Kyle welcome Jenny Sivie to the table. She is a consummate professional with an amazing sales, marketing and engineering background.    She's been able to carve out a successful career in corporate America but is not defined by her “roles”. Instead, she h...

Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other?    On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Thei...

Tim Barry, CEO of Sandler Training and Executive Coach. Tim found himself with a job before he was legally able to. The plot thickens when he was busted and then decided to go into business for himself! He sold the company he started as a teen and now he’s a master sales trainer. There is a ton of psychology behind what he does and why he’s so good at helping other people be successful.    On this...

What does it take to be a successful, serial entrepreneur? What should your response be to failure? How do you get over your initial failures and finally succeed?    We dive deep into these questions on this episode of Corporate Caffeine with Michael Romines. We explore what it means to be ‘for your people’ as well as the hardships in the business world that your people should never know.    Micha...

Selling in the B2B space means having both unique challenges and opportunities.    There is no such thing as an impulse B2B purchase, but your customer’s purchases are still based on EMOTION. Learning to tap into that emotion as a way to guide your sales process can totally revolutionize your business.    That’s our focus today as Dacia goes through a TON of sales techniques for winning more busin...

Every small business and startup wants massive growth. But without effective planning, they will find it’s harder to get out of to-dos and daily tasks than they might have realized.    That’s why we brought on Tim Woodward, chair member of Convene and certified executive coach, to talk to us about the challenge of scaling a business and some tips for how to do that effectively.    Tim talks to us...

Developing and retaining talented employees has been a massive focus for most companies during ‘The Great Resignation’. Finding the right person for the job, developing their skills, and keeping them around long-term is a challenge almost every business faces.   That’s why in today’s episode, we talk with the founder and CEO of HR Catalyst, Mark Mitford. Mark has worked for multiple world-class or...

Knowing the specific strengths and weaknesses of your employees is critical to running successful businesses. It not only helps with developing your workforce, but also helps with retention and work culture as well.   That’s why in this episode, we talk with Brent O’bannon about his experience leading strength assessments for business leaders and their teams and why it’s so important to do so. Bre...

Identifying and chasing after business opportunities is a unique skill that few have mastered.   That's why today, we talk with Alex Finely, CEO of LeadsOnline. LeadsOnline is a successful SaaS company that helps law enforcement catch criminals while helping businesses reduce the hassles of reporting.   In this episode, Alex talks about launching his SaaS business, his commitment to his customers,...

With the thousands of possible podcasts out there, finding the right one with valuable information and good content can be both time-consuming and frustrating.   That's why Dacia recently reviewed a ton of different marketing podcasts for small businesses and put together a list of her favorites to help you save some time and headaches.   We cover the following podcasts, with links to each show in...