Corey Keating

Corey Keating – Unfiltered

Business EN ↓ 79 episodes

Welcome to Corey Keating – UNFILTERED, founder of Marketers Company and Corey Keating Marketing. On this podcast you'll find a mix of engaging content that guest interviews, meeting clips, rants, thoughts, and general marketing insight. I'm a marketer that's breaking the rules around traditional financial services marketing.

Be sure to visit the podcast's website and support the creator: www.marketerscompany.com

Author

Corey Keating

Category

Business

Podcast website

www.marketerscompany.com

Latest episode

Nov 2, 2023

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Episodes

What Do You Do? (029) 04.06.2021

What do we do at MCo? Here’s a short clip reflecting on a conversation I had about the kind of marketing we believe in and why it works. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube ! C...

Pushing YouTube (028) 01.06.2021

Why you should be putting your content on YouTube and how you can get the most out of the platform. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube ! Cheers, Corey

For Everyone Who Doesn’t Know What to Create? (027) 27.05.2021

This one’s for the content creators that don’t know what to create. Focusing on what content comes natural to you and what you’re comfortable with will help you build your brand and create relatable content for your audience. This clip will provide more insight into what it means to create content that coincides with your interests and skills to create more meaning.  --- Thank you for listeni...

Being a Marketing Contrarian is a Waste of Time (026) 26.05.2021

Rethinking the contrarian mindset to allow yourself to try new things in your marketing strategy. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on LinkedIn and make sure you’re subscribed to my channel on YouTube ! Cheers, Corey

"What I would do" (marketing) | Ryan Stark Show (025) 08.07.2020

I was asked to be a guest on the Ryan Stark Show to talk 10 minutes of Marketing. As you’ll hear we went way beyond ten minutes. This episode is full of actionable marketing value. Ryan came prepared with a handful of questions dedicated to enhancing the marketing for financial services businesses, as well as businesses in general. I had a lot of fun on this episode as I was able to share the raw,...

What drives you to “do?” | Jon Torrey (024) 02.07.2020

I’m joined by Jon Torrey and as you’ll hear in our discussion, Jon has a lot going on and I don’t get the sense that he has any plans on slowing down. We discuss his drive, his ideas, what ultimately motivates him to “do,” and “try.” Jon is the host of the “How We Got Here” podcast, as well as the “How We’re Getting There” podcast. He’s also very active on Medium as he shares through his writing h...

Relatable therapy: Is how we’re feeling “normal?” | Nicole Van Essen (023) 11.05.2020

This is a relatable therapy session for everyone at home feeling like they’re going crazy, failing at parenting, balancing work and family, finding time for themselves, and frankly just need to hear that everyone else is likely going through the same set of emotions. Nicole Van Essen is a Licensed Clinical Social Worker and she joins the show to talk through just being “aware” of your not so proud...

A macro outlook on the future of marketing | Corey Keating (022) 04.05.2020

On this episode the roles are reversed. I appear on The Relentless podcast as a guest and get into my macro outlook on marketing as well as a bevy of other topics, including why small businesses often struggle with marketing. The Relentless podcast, a story of people, wins, losses, ideas and life, can be found here . Please rate the show, share your thoughts, and if you’d like to be a guest of hav...

A raw marketing conversation through the lens of a financial planner | Ryan Stark (021) 28.04.2020

“I was honestly just lazy. I knew I should’ve been more actively marketing through social, but I never really took it seriously. I never realized the importance of consistency.” We dig into some of the social media subcultures that have developed and how being your authentic-self will separate the real from the not. Ryan also shares a message for those on the wholesale side of the business: “It ju...

A more human-centric workplace is coming—sooner than we thought | Kelly Monahan (020) 20.04.2020

This is undoubtedly one of the most interesting conversations I've had on the show, without question will be a top three episode. My friend Kelly Monahan joins the show and we discuss in detail the research and work that she’s doing around corporate organizational behavior. We also talk about something that continues to fascinate me: What does the future of corporate leadership look like as genera...

Marketing observations, a new email service. Readjusting to life at home. Origins of the influenza viruses. The long-term impacts of this, good and bad | John Baranauskas (019) 05.04.2020

I’m back. Admittedly I needed a week or two to hunker down and get our business needs in order, but I’m back and we’re ready to go! The intro covers a few marketing ideas, as well as introducing a new marketing email service that we’re rolling out. At 3:30 I’m joined by John Baranauskas, the CEO & Founder of Sweetgum Labs, a financial advisory firm based in the Philly suburbs. We enjoy a somew...

“Happy people don’t do bad things” | David Meltzer (018) 02.04.2020

“To be happy is the goal. When you’re happy you’re in truth-based consciousness and you can’t project any of the negative needs of the ego on others.” David Meltzer jumps on with me for 20 minutes to talk about his passion and mission to empower 1 billion people. (9:40) The Consistent, persistent, pursuit of happiness (13:45) David’s relationship with money (15:00) “Happy people don’t do bad thing...

Let’s “find right” instead of trying to “be right.” | Nick Miaritis (017) 10.03.2020

Nick Miaritis joins the show to discuss his passion for advertising and marketing, some of the “pinch-me” moments he’s experienced throughout his career, and what makes his connections to TikTok and LinkedIn so special. Nick describes meeting and getting to know Gary Vaynerchuk before eventually leaving Saatchi & Saatchi and joining Vaynermedia. (6:40) “Pinch-me” Working with some of the most...

The “About Me” episode. | Corey Keating (016) 09.03.2020

Welcome to the "About Me" episode. I’ve been meaning to jump on a solo episode and share a little about myself, who I am and my journey. This is a light episode that explores my background, where I came from and how I ultimately made my way to launching a marketing company. We have some tremendous guests upcoming, stay tuned and thank you all for listening! Please rate the show, share your thought...

“Change will never be this slow again” | Penny Phillips (015) 02.03.2020

Please enjoy this conversation with Penny Phillips, as she shares her journey leaving the corporate enterprise to launch her own business. Our conversation is an honest discussion around the opportunity that so many are leaving on the table and how Thrivos is simply aiming to present and help implement concepts that are aligned with what’s happening in society. (18:10) Everything that I imagined h...

Keep it real, that’s what people tend to be attracted to. | Kinsey Grant (014) 24.02.2020

We have Kinsey Grant, host of the Business Casual podcast on episode 014. This is a unique episode, as Kinsey finds herself on the other side of the interview—as the guest. This is an authentic and honest conversation that provides a behind-the-scene perspective as we cover everything from sitting down and interviewing big name guests, asking real and sometimes tough questions, and how Kinsey and...

Don’t you want to be authentic? | Henna Pryor (013) 10.02.2020

“Fears are often based on stories you tell yourself.” Henna Pryor of the Pryority Group joins the show and we talk about leaving a safe job for a greater challenge (13:00), overcoming self-doubt, and how there’s even a world in which this entrepreneur could be pulled back into the corporate enterprise (20:00). Henna also shares her view on the state of authenticity in the workplace, and how “thing...

Assisting leaders in execution. | Matt Johnston (012) 06.02.2020

Not a rule follower, not a process-oriented person, Matt Johnston shares how he navigated entrepreneurship straight out of the gate, took a leap and decided scratch his itch of joining the “enterprise,” and then ultimately found his way back to entrepreneurship and starting Red Rock Strategic Partners. (19:30) The burgeoning identity crisis in financial services. (27:00) The art of conversational...

Building Zencastr out of the ashes. | Josh Nielsen (011) 02.02.2020

A great conversation with Josh Nielsen the Founder and CEO of Zencastr, the high-fidelity remote recording software that’s making its mark among podcasters. Our conversation starts with the early days and how Zencastr was built in the ashes of Soundkeep and continues to outperform and exceed expectations. Within the first few minutes of this episode I share my thoughts on Kobe Bryant. Let us know...

Start-up marketing mistakes, content creation at scale, and breaking the LinkedIn stigma. | John Baranauskas (010) 28.01.2020

John Baranauskas is back on the show and we get into marketing mistakes made by start-ups with good ideas, but undefined roles, content creation; how and where the opportunities are today (30:25), how clients of financial planners are disappointed in the lack of content generated out of their financial advisory firm (37:20), and how the older millennial's will eventually create a shift in the ongo...

How he created a crowdfunding platform that’s changing the way businesses access capital. | George Cook (009) 22.01.2020

Honeycomb Credit, CEO and Co-Founder, George Cook joins the show to explain how they’re aiming to change the way SMBs access “quality” capital. We also get into small business trends (25:00), have microbreweries reached saturation, some of the basics that business owners ignore early on, and how business operators should start paying closer attention to their capital source(s). Let us know what yo...

“Talent is rare—finding great people is more rare.” Part 2 | Jon Robinson (008) 06.01.2020

In Part 2, Jon discusses building the firm around great people, focusing on the process and trusting the outcome, and how we all naturally make emotional decisions that we attempt to later justify with facts. (4:00) Given a similar situation, would your advice to your kids in the future, match your behavior in 2007? (4:50) “You better be comfortable in what you decide and be able to own it” (8:20)...

“We started with all we had, $60,000, on the first day of 2007.” Part 1 | Jon Robinson (007) 06.01.2020

“We started with all we had, $60,000, on the first day of 2007.” The first half of a great, in-depth conversation with the CEO and Co-Founder of Blueprint Investment Partners, Jon Robinson (Part 1) – SMB.FM 007 Jon Robinson, CEO and Co-Founder of Blueprint Investment Partners sits down to discuss leaving Wall Street, recognizing human behavioral biases, and launching an asset manager only months b...

The story of Felix Gray and they're attempting to solve eyestrain, fashionably. | David Roger (006) 19.12.2019

David Roger, Felix Gray Co-Founder and CEO, joins the show to discuss the early days and how he and his team have made blue light filtering eye-wear actually, cool. (4:15) “I liked to argue” (6:40) How Felix Gray came about (10:40) “We went out to investors and they said: Yeah, good luck. ” (14:30) Trying to turn off and find time outside of Felix Gray (17:20) Why CX is the most important job to o...

“There’s something here, I just have to keep going.” | Charlynda Scales (005) 12.12.2019

On SMB.FM 005 we get the back story on Mutt's Sauce and the journey of entrepreneur Charlynda Scales. The story of a hopeful collegiate athlete turned active service member in the Air Force, Charlynda shares how Mutt's Sauce eventually became her life. (4:00) Still no explanation as to why Mutt's Sauce was left to me (6:40) “18 & Out” Raised to be independent (11:00) “I’m not going to be in a...

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