Corey Keating – Unfiltered

Wholesalers, this one's for you. Here's 10 minutes on how to standout and become a more consumable marketer within your territory. You have a deep library full of content that you're not tapping into. Also, (8:25) please make this change immediately.  -- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an em...

This episode is about taking a closer look at your marketing activity. What is the intention and does it land with your consumer base? This is a REALLY great episode and one that everyone who touches, impacts, and creates marketing content should listen to.  -- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send m...

This is a must listen episode to all decision makers and senior leaders at boutique and small asset management firms. This is a recorded consultation between myself and a boutique asset manager as I explain the great missed opportunity as they continue to roll out the same contrived content influenced by the Goliaths. This is one of my favorite episodes to date, I hope it helps.  -- Thank you...

Two part episode here. (Part 1) Start by creating and doing what comes most natural to you and your firm. Take the overwhelming "We need to have it all done strategically" out of it and you'll be surprised what you can build. (Part 2) [7:21] If you want to beat yourself up that you're not doing enough marketing, do so knowing that the ones who you look up to likely have help.  -- Thank you fo...

Once again, my friend Nic Nielsen joins the Unfiltered podcast to have a discussion about the current state of financial marketing, what he and his firm have on their plate heading into 2022, and as always where the low-hanging fruit opportunities are and how so many advisors and asset managers alike are just missing the boat. -- Thank you for listening! Please rate the show, share your thoughts,...

This might be one of my favorite rants/episodes. This is a raw, off the cuff message about getting rid of the excuses and starting. Enough kicking the can, punting, telling ourselves that we're "going to." -- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on L...

November and December are the best time of year for increasing your reach, gaining attention, getting your content consumed. Don't sleep on this opportunity.  Future episode: Ask me anything / Q&A. If you have a question you'd like to me address, please shoot me an email (below) or DM/contact me however you want. I look forward to your questions.  -- Thank you for listening! Please r...

As the consumable content mediums evolve our content HAS to evolve with them. The greatest detriment to a successful marketing plan and our growth is that we fall asleep at the wheel. Progression will result in continued attention. -- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompa...

How Are YOU Getting In Front Of The Humans You Want To Work With? Let's have an honest conversation about how often we're getting in front of the people that we want to do business with? This is a quick episode and I encourage you to listen front-to-back. There's some real value that I circle back to in the last couple of minutes.  -- Thank you for listening! Please rate the show, share your...

What's the "New Normal?, What's Next?". The recent "LinkedIn is Changing" and "Content is Shallow" episode sparked quite a bit of feedback which I'm psyched to talk about on this episode. Here are the Cliff Notes: We've been professional land-grabbing and as the organic reach declines, we need to make sure that we're building and establishing our on-demand content libraries.  -- Thank you for...

LinkedIn is changing. I believe that recently there's less quality content being created today than since before the pandemic began. A few reason why: Fatigue, return to more normal environments, less time, out of rhythm from summer, LinkedIn reach. We're human and it's okay and perfectly normal to take extended breaks. I'm happy to be back with you and I hope you enjoy today's episode!  -- T...

This is a mashup taken from the MCo Advisors weekly VLOG (002). In this episode I address how firms are mimicking the industry "standard," why making more noise is the answer to generating more conversations, the structure of a weekly email, and more.  --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an...

Content is so important. Don’t lose focus on creating great content by worrying about ROI. Nothing will happen if prospects don’t know who you are and what you’re about. If you create authentic, consumable content, in a matter of time it will change your business and your life. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling gue...

This week I was a featured guest on the 401(k) club group session hosted by Jake Rushton. We talked about my background and MCo as well as a wide range of topics related to marketing strategy and what I believes works and grows businesses in today’s industry.  This episode is jam packed full of value.  --- Thank you for listening! Please rate the show, share your thoughts, and if you hav...

Ryan and I have an in-depth conversation about my background in the industry and focus in on the state of being an asset manager in today's world. We answer the questions: -What holds asset managers back -What gets in their way -What frame of mind are they in -Why they make the decisions they make -What asset managers can do to unlock more growth potential --- Thank you for listening! Please rate...

Keep your avatar in mind when you’re marketing. You know why your audience is on LinkedIn, so make content that you know they’ll WANT to stop scrolling for. Market with intent and your engagement will show the difference. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com En...

Social media is full of recycled content that inevitably gets predictable and boring. You need to make content that YOU would want to consume. Try new things, new platforms, push boundaries. See what impacts your audience and what doesn’t. That’s how you stay relevant. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please...

What’s better: posting shitty content or posting nothing at all? At first thought it seems like posting nothing would be the logical answer. But authentic content that creates attention even if you think it’s bad is always better than people forgetting about you. Not everything you create is going to hit, but being nowhere is never going to move your brand forward. --- Thank you for listening! Ple...

Being present on YouTube is so important. Unlike LinkedIn or Instagram where your content is more of an interruption, people go to YouTube with the intent to watch content. You use it as not only your brand channel but also a personal channel where viewers can learn more about who you are and what you do. Build up your pillar content and post quality content, and your audience will find you. --- T...

Who are you competing against? Most advisors would say they’re competing against the other mutual fund companies or asset managers. In reality, you’re competing with everybody and everything going on in the feed. Anything can pull someone’s attention, so put content out that everyone wants to consume. That’s how you win. --- Thank you for listening! Please rate the show, share your thoughts, and i...

Think about your personal brand like a tv channel. The ultimate goal is to be someone’s favorite channel to visit and have people who will consume all the content you put out. Eliminating commercials and posting consistent relatable content will help you achieve that and connect with your audience. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion...

The most successful creators are the ones that tell stories that build brand with their content. If your content is enjoyable to consume will perform better and ultimately make you stand out from other advisors. This episode is all about creating less commercials and telling more stories.  --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for...

Nic Nielsen (financial advisor) joins me on the UNFILTERED with Corey Keating podcast. We have a fun conversation that goes in several directions, enjoy! (Business conversation starts at 7:15) • Nic's past: Becoming a financial advisor, transitioning from "the bank," and growing his business, Know My Plan. • Who are you talking to? Are you speaking to your avatar client? • If you're tired of Linke...

How do you know if you’re hiring the right people? The process of finding talent that understands what you need is difficult but taking the time to listen and look for the right things will help you build a successful team in the long run. This episode is all about advice on hiring and what skills you should be looking for in candidates. --- Thank you for listening! Please rate the show, share you...

Tracy Jepson, CEO of Kantex Financial, joins me for a conversation all about building business, pricing structure, and creating your own destiny. --- Thank you for listening! Please rate the show, share your thoughts, and if you have a suggestion for a compelling guest please send me an email: corey@marketerscompany.com Engage with me on LinkedIn and make sure you’re subscribed to my channel on Yo...