Kevin Rogers
Copy Chief Radio
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
Where to listen?
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Episodes
CCR255: (Freelancer's Journey) Rachel Mazza and Jessica Mae Stafford – Growing A "Real Business" (Phase 7 and Beyond) 29.03.2022 49:09
Together with Rachel Mazza and Jessica Mae Stafford, we will talk about the "big boy stuff" that comes with building and running a legacy business.
CCR254: (Wisdom Tree) Gary Goldstein Mega Hollywood Producer and Champion For Creatives 15.03.2022 35:05
Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters and he has never stopped being a champion for creatives. Learn his philosophies on success and best advice for creatives fighting for the balance of art and commerce.
CCR253: (Coffee With Kev) On "Making It" 01.03.2022 11:50
Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. Listen to Copy Chief radio #253 - Coffee With Kev - On "Making It"
CCR252: (Freelancer's Journey) Colin Chung - "Safer than a real job." 22.02.2022 34:48
Colin Chung admits he is "terrible at small talk", yet he cites "connecting with people and networking" as the #1 asset a freelancer can have in succeeding in business. In this deep diving Freelancer's Journey episode, Colin reflects on the work, and the network, that has led to his Phase 5 success.
CCR251: (New Breed) Copywriting publicity tactics with Selena Soo 15.02.2022 19:13
Want to know how to stay relevant all year long? Selena Soo talks about her newly released free publicity calendar and shares her publicity tactics.
CCR250: (New Breed) Jen Gottlieb - Connecting Through The Camera 01.02.2022 23:52
Jen Gottlieb, a former actress, gives some really fun and actionable tips on how to make that cold little camera lens your new best friend.
CCR249: (Wisdom Tree) Carline Anglade-Cole - "Your copy sucks, you don't" 18.01.2022 37:54
Carline, a true veteran of the craft, talks about a few life lessons, what she expects from "a real writer", and why copywriters need to quit cursing all the time!
CCR248: (Freelancer's Journey) Kev Kaye - "What you actually need is a growth strategy." 04.01.2022 29:13
Kev Kaye shares the big lessons that have led to his dreamlike success, all the way from "typical C-student" to running his high-level business from his cool-ass studio loft overlooking his hometown of Rochester, NY.
CCR247: (New Breed) April Dykman - How to land (or lose) the gig 28.12.2021 37:23
April Dykman lists out the good, the bad, and the downright ridiculous things to embrace and avoid when applying for any copywriting job.
CCR246: (New Breed) Terri Trespicio - How to thrive inside your comfort zone 21.12.2021 39:18
Terri Trespicio, a sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Terri and I discuss her new book and how she learned to let go of limiting beliefs.
CCR245: (New Breed) Brenna McGowan - The no stress launch plan 14.12.2021 27:22
Brenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today's campaign models.
CCR244: (Coffee With Kev) 7 Reputation Boosters (and Killers) 07.12.2021 39:19
As an entrepreneur or service provider, your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly. So, how do you establish and protect your reputation?
CCR243: (New Breed) Craig Dave - Ramping up tension (and laughs) in your copy 30.11.2021 32:02
Copywriter Craig Dave talks about a thing he likes to call a "laughertorial" - an essentially funny, somewhat satirical, advertorial. There are some really important lessons for effective copywriting in this conversation, so start listening!
CCR242: (New Breed) Arthur Lih - The tricky business of saving lives 16.11.2021 21:08
My guest today Arthur Lih, is the inventor of LifeVac, a device that has saved 160+ lives (70 of them children) since he invented it. His "reason why" story will break your heart.
CCR241: (Wisdom Tree) Ryan Lee on reinventing your business without losing your way 02.11.2021 41:45
If you've had your fill of empty, overnight "influencers", and want to shed the imposter syndrome that stems from seeing their highlight reels… then you're gonna love this very real conversation with Ryan Lee.
CCR240: (Freelancer's Journey) Laura Belgray - How To Create (And When To Kill) A Hot Offer 19.10.2021 37:10
Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular offers, then yanking them the minute they stop being fun. Laura talks about her criteria for deciding to start, or quickly stop, offering a service...
CCR239: (New Breed) Cole Schafer on being the man in the arena 05.10.2021 39:43
How does Cole Schafer get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? Let's get his take…
CCR238: (Freelancer's Journey) Dean Edelson - ClickFunnels Senior Copywriter 21.09.2021 57:39
Dean Edelson, a senior copywriter at ClickFunnels, chats about his own super successful product he just launched. Needless to say we have a lot to learn from Dean, and he gets into all the important stuff in this episode.
CCR237: (Coffee With Kev) The 3 things I would teach my kids about freelancing 14.09.2021 21:01
The 3 things I would want my teenagers to know about how to work with great clients, from anywhere, on their own terms.
CCR236: (New Breed) Mike Michalowicz on how to Get Different (minus the clown shoes) 07.09.2021 23:04
Best-selling author Mike Michalowicz chats about how to stand out in the deafening world of marketing noise. Dive in and enjoy this quick, "ah-ha" packed episode.
CCR235: (Coffee with Kev) The R.E.A.C.H. content method 31.08.2021 16:36
Kevin shares a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field.
CCR234: (Freelancer's Journey) Claire Fernan - The Pharmacist Turned Copywriter 24.08.2021 23:46
Get tactics and inspiration for deciding when and how to jump ship and go all-in on freelancing… from someone whos been there and has done just that.
CCR233: (New Breed) Sammy Musgrave - Instagram Caption Copy That Converts 17.08.2021 27:03
Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she's using proven copy strategies for turning scrollers into subscribers.
CCR232: (New Breed) Casey Stanton on Fractional CMO-ing 10.08.2021 37:36
Want to know how you can position yourself as an indispensable problem solver, instead of a generalist freelancer…Casey Stanton immediately shows you how to reframe your thinking and potentially open up a whole new world of possibilities for how to grow your business.
CCR231: (Freelancer's Journey) Csaba Borzasi - Growing Your Business By Showing Your Work 13.07.2021 38:49
One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you're learning. Csaba Borzasi has done an amazing job of this recently and he is here to share his idea.
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