Copy And

In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy ang...

In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you! Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, o...

In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints .  (yeah, that's a LOT of emails!) She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers w...

In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI.  A friend vented to her on Voxer, Samantha took it to Threads ( see the conversation here ), and the responses confirmed two things: 1. Service providers DO NOT want AI-generated feedback and 2. They also realize that giv...

In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came...

This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster.  And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in...

Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy. In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.  Hear what's really on her bingo card in this episode! Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. G...

This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend).  Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better. You can find Melissa and Litchfield media: On Threads On their websit...

In this episode of Copy And , Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails. Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, i...

Samantha writes dozens of welcome sequences each year, either for or with her clients.  In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here.  Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices) Welcome Sequence Templat...

Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distractio...

Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table.  In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do wi...

Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job. I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educ...

I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one.  After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including: A fun funnel vocabulary lesson What goes into a funnel What copy your funnel needs The goal of a high-performing funnel In the next few episo...

In this episode I talk about what to do when coming back to an abandoned email list.  We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But  how  you comes back, too. Listen in to hear my favorite ways to reengage your list.  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, email...

I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.  In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alig...

Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”. Key Points Covered in This Episode: Where to put pricing on your sales page How to align with sales psychology when discu...

Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience.  Key Points Covered in This Episode: What is a sales page, and what’s the difference between that and a services page or opt in page The three key areas you can alter to make more sales from you sales page Why these th...

Pricing is a trust indicator.  If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: Website Social media The Power in Purpose Podcast Connect with Ceels Lockley: Website Social media Map out your free Offer Line Up Connect with Renee Bowen: Website Social Media Tried & True With a D...

Thinking about joining Copy On Demand ? When you join, you will: Grow your confidence in your copy and your sales Learn what makes great copy while writing it for your own business Convert more now, and over time In this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay , and the biggest wins they've gotten while being a me...

In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language in...

Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market. In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems hard...

Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert. Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. W...

Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project o...

Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way. Key Points Covered in This Episode: My backgro...