Copperberg Conversations on Manufacturing Matters

This episode of Copperberg Conversations on Manufacturing Matters explores how the role of B2B e-commerce evolves as organizations move beyond platform deployment and digital adoption toward creating measurable commercial value. Our guest, Justyna Zoltanska, E-Commerce Manager at Puratos, shares lessons from more than seven years of leading digital sales and e-commerce initiatives across internati...

“2025 was the year the execution gaps became impossible to ignore.” That is how Lisa Hellqvist, Managing Director at Copperberg, frames the past year in this annual year-end conversation on Copperberg Conversations on Manufacturing Matters . Drawing on hundreds of off-stage conversations from Power of 50 events, webinars, and community sessions across Europe, Lisa reflects on what leaders said t h...

“Value isn’t universal; it’s contextual.” That is Coralie Bordeaux’s guiding principle for shaping how a global industrial company communicates value across markets, cultures, and customer expectations. As Global Marketing Program Lead for Value Propositions at ABB Electrification, Coralie joins Copperberg Conversations to unpack what it truly takes to translate complexity into clarity at scale. T...

“Servitization succeeds when the product becomes a subset of service.” That is Umayal Palaniappan’s bold take on what it truly means for manufacturers to embrace a service-led business model. Drawing on two decades of shaping services strategy in a global engineering company, Umayal joins Copperberg Conversations to unpack what it takes to move from product to outcome, and why AI should be seen as...

At e-connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused day of insight and exchange around the theme: “Transforming E-Commerce for Continuous Growth.” From real-world challenges to future-facing strategies, this recap captures the moments that mattered. Inside the Episode: Delegate Spotlights: Hear firsthand from attendees representing...

Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at Copperberg, speaks with Luke Huckerby, Director of Strategic Business Development at Syncron, to discuss how OEMs can close profit gaps, strengthen customer relationships, and move confidently toward more advanced service models. What You’...

In December 2024, 50 service and aftermarket leaders gathered in snowy Stockholm for the first-ever Sustainability in Service Summit. This episode brings you key moments from that day—from the pre-event workshop to the closing panel—through the voices of attendees, speakers, and partners. With a mix of keynote reflections, roundtable takeaways, and delegate insights, this episode captures how the...

In this episode of Copperberg Conversations on Manufacturing Matters, Anastasia Buyzhina-Ecker, Spare Parts Manager EMEA at Positec Germany, pulls back the curtain to share her journey of building Positec’s spare parts management in EMEA. From managing complex relationships across global headquarters and regional subsidiaries to overcoming communication barriers, Anastasia demonstrates why a succe...

In this episode of Copperberg Conversations on Manufacturing Matters, we explore what’s next for field service. Lisa Hellqvist, Copperberg’s Managing Director, sits down with Martin Knook, CEO of Gomocha, to explore how companies can adapt their field service operations to meet the demands of 2025 and beyond. From sustainability to predictive maintenance, Martin and Lisa unpack the critical trends...

In this special year-end episode, we reflect on the trends, challenges, and innovations that defined aftermarket services in 2024 and look ahead to 2025, exploring growth drivers and potential disruptors in the industry. Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, shares her expert perspective, drawing from years of tracking the aftermarket sector’s evolution and cou...

In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share th...

In October 2024, 50 aftermarket leaders gathered in Copenhagen to discuss strategies to elevate the customer experience by integrating customer-centric practices in the service lifecycle. This episode brings you key moments from that event through the delegates’ eye. With a mix of keynote summaries, delegate reflections, and roundtable insights, this episode paints a vivid picture of how industry...

In this episode, we break down the complexities of sustainability in the aftermarket and services industry, offering practical insights and real-world examples to help you balance profitability with long-term ESG goals. Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, will give an overview of how and why, over the years, the sustainability agenda has grown in significance...

In this episode of Copperberg Conversations on Manufacturing Matters, we take an inside look at the journey behind Copperberg’s “Power of 50” event format. This exclusive gathering is designed to bring together 50 top manufacturing leaders for one day of immersive on-site activities encompassing keynote speeches, roundtable discussions, and networking. Our guests, Lisa Hellqvist, Co-Founder and Ma...

In this episode of Copperberg Conversations on Manufacturing Matters, we explore the evolving role of thought leadership in manufacturing and its growing significance for industry differentiation. With digital content saturating the market, crafting impactful thought leadership that resonates with a discerning and often skeptical audience is more challenging than ever. Our guests, Lisa Hellqvist,...

Welcome to Copperberg Conversations on Manufacturing Matters , the podcast where we share the latest knowledge and insights in the manufacturing and industrial sectors. Here, we feature the voices of industry leaders, innovators, and experts.  In our first episode, we explore the vital yet challenging world of knowledge exchange in manufacturing. Sharing expertise is key to driving innovation, enh...