MarTech.org

Conversations with MarTech

Technology EN ↓ 77 episodes

As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club ( What can marketers learn from the Savannah Bananas? ) Mark Stouse, CEO of ProofAnalytics ( What do C-level executives...

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MarTech.org

Episodes

Jenn Atkins 17.07.2023 13:44

In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet ’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all. Tune into the podcast and learn: ● The importance of a solid data foundation for custome...

Chris Garza 15.05.2023 17:48

What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. In this installment of the MarTech.org podcast, Kim Davis , editorial director at MarTech , and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet , discuss how the buyer's journey has transformed significantly i...