Conversations with MarTech

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands.  But how did we get here? In this conversation with Natalie Silverstein, Chief...

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025.  Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse...

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct sear...

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure. It’s a concept...

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting , for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences...

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to: Identify and target high-value prospects: Discove...

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and d...

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover: Ensure your emails reach your subscribers' inboxes Tailoring your emails to individual subscribers for maximum impact Leveraging automation...

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here.  Host: Mike Pastore, Editorial Director, MarTech Guest: Konrad Feldman, CEO a...

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.    Host: Mike Pastore, Editorial Director, MarTech  Guest: Tzvi Kopetz,VP of Marketin...

Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital.    Host: Mike Pastor...

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.    Host: Mike Pastore, Editorial Director...

The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.   We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings. This...

On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative AI . This episode is packed with practical advice and real-world examples, so you can start building your own AI-powered marketing applications today. This podcast is produced by MarTech , a Third Door Media...

Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards.    Host: Mike Pastore, Editorial Director, MarTech  Guest: Holden Bale, Global Head of Experience & Commerce, Merkle This podcast is produced by MarTech , a Third Door Media property.

Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing. Hosted by: Mike Pastore Editorial Director at MarTech.org To learn more about MarTech.org and to subscribe to our free newsle...

Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 20...

Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today.  Hosted by:  Mike Pastore, Editorial Director, MarTech Liam Maroney Co-founder and CEO, Storybook Marketing Jay Mandel Brand coach...

Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by: Alicia Arnold Managing Director, ak arnold Mike Kaput Chief Content Officer, Marketing AI Instit...

Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024. Hosted by: Angelina Eng VP, Measurement, Addressability & Data Center,...

Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the...

This podcast is produced by MarTech , a Third Door Media property.

In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet ’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech,  explore crucial factors impacting commercial operations and how businesses adapt to stay competitive.  Tune into the podcast and learn: ● Dun & Bradstreet's secret to ensuring they are doing everything they can to impro...

In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet ’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all. Tune into the podcast and learn: ● T...

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. In this episode of the MarTech.org podc...