Contractor Marketing Tips And Tricks

Running a business is not just doing the work - day in and day out. Aside from taking care of today’s customers, you need to have active plans and processes that grow your business to be bigger. We have four proven strategies that can help you boost revenue, lock down more leads, and create long-term success. Let’s talk about a few simple tactics you can start today so you can grow your business F...

Are Your Bad Habits Costing You Cash? What are the little things that cost your business big? Sometimes those sneaky little bad habits determine whether you make or break your bottom line. When we are done here today, we’ll have actionable steps that you can take to capture more cash for your business. Let’s talk about the five bad habits that lose you money on every single job. Full text of podca...

Let’s talk about one of the most common mistakes business owner-operators make and how you can get hours of your life back. If you’ve ever felt overwhelmed by the sheer volume of tasks on your plate—whether it’s operations, financial management, marketing, working with employees, or dealing with customers—you are not alone. It’s easy to get bogged down and lose sight of your real job as a business...

Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach your customers—especially for contractors and home service companies. Some people say print is dead. While your local newspaper readership may be down, people still interact with print marketing on a regular basis. There is something different about tac...

Your website is your window to the world. For many homeowners and your potential customers, it is the first thing that they are going to look up if they are going to consider your small business. And yet - so many business owners do not prioritize the success of their website and then wonder why their business isn’t growing. If your website is not well-optimized, not engaging, not answering your c...

Let's talk about contractor marketing strategies - what things contractors and home service pros need to do to up their game, improve their business, and earn more leads. In just 21 minutes, we cover a comprehensive marketing plan that can help any home service company to make sure they are covering all of their bases for building their business in 2025 and beyond. Full Text Version: https://www.f...

What’s something that everyone wishes they had more of? Time! More time for themselves, more time for their business, more time to get things done, more time with friends and family. Today, let’s talk about how you can give yourself and your business the gift of more time while growing it like never before. Full text: https://www.footbridgemedia.com/marketing-tips/giving-business-time --- Get more...

How are you using ChatGPT to build your business? I’ve got 6 more ChatGPT prompts to improve your home services company. Everyone is experimenting with ChatGPT and finding new ways to use AI to streamline their work processes and make life a little easier. We’ve talked about ChatGPT construction business prompts in the past, but now we’ve got even more ways that you can improve your marketing, max...

Is your home service company using the holidays to grow your business? The right holiday marketing strategy can help you book more jobs, build stronger relationships, and set yourself up for an even better start to the new year. Let’s break down how to market your home service business during the holidays. We’ll share practical tips, real-world examples, and talk about why holiday marketing matter...

Sending "Holiday Cards" is a simple way for contractors to keep in touch with customers. Let's talk about 5 reasons why sending holiday cards to your customer base is an easy marketing win. Full Text: https://www.footbridgemedia.com/marketing-tips/5-reasons-every-contractor-should-send-out-holiday-cards --- Get more leads and improve your business with help from Footbridge Media - https://www.foot...

Have you always wanted to run your own business? Maybe you’re just fresh out of school, or maybe you’re working a trade for someone else right now and you want to be your own boss. Let’s break down the basics of how to get your home services business started from nothing Full Text: https://www.footbridgemedia.com/marketing-tips/home-services-business-started-from-nothing --- Get more leads and imp...

If your only tactic for growth is traveling further and further out for jobs - you are spreading your business, your marketing budget, and yourself too thin. What if, instead of driving from city to city to get small jobs here and there, you could spend less and get more work from the most desirable neighborhoods in your market? When a service area business has a limited marketing budget,  adverti...

Winners Don't Whine - Winners Take Action Everyone has those moments, those bad days, those disappointing events and issues -- and we all immediately jump to "Well - this sucks" and feeling sorry about the situation and about ourselves. It's human nature. It happens. But - if you're trying to improve yourself or your business - it can't end there. Read the full text here: https://www.footbridgemed...

Is optimism holding your business back? Let’s talk about why being a little bit of a pessimist can actually help your business thrive in the long term. When you’re only running your business based on your heart and not your brain, you may make short-sighted business decisions, like expanding too quickly, rewarding yourself as a person before paying your business, and not saving operating funds for...

Nearly half of the internet runs WordPress, with ⁠43.5% of all websites built on WordPress as of October 2024⁠. It’s so popular because it is easy to use. It’s easy to use because it is an open-source platform with a good ecosystem of themes, plugins, managed hosting services, and more. However, recent lawsuits and changes at WordPress may impact ⁠small businesses marketing⁠, including website per...

Don't count on luck. The most money-making contractors all have these three habits. Consistent performance requires consistent efforts. Let’s talk about the three things that the most successful contractors do. Read The Blog Post Associated With This Podcast: https://www.footbridgemedia.com/marketing-tips/3-habits-rich-contractors --- Get more leads and improve your business with help from Footbri...

Transform your business in just 8 minutes by focusing on meaningful customer connections. 8 minutes making a customer happy and engaging with them to make a memory - that can lead to a review or repeat business. If you’re lucky and you have a marketing plan, when you are memorable for a good reason, it can lead to referrals. Read The Blog Post Associated With This Video: https://www.footbridgemedi...

Homeowners read negative reviews before hiring a pro. Here's how to deal with bad reviews in 7 steps. Let's face it - people tend to not leave reviews they are simply satisfied with the work. They are most motivated when they are most unhappy. Those reviewers will tell everyone they know and the entire internet who you are and why you are terrible. Too many bad reviews can break your busin...

I told ChatGPT that I was a home services contractor and I asked for marketing help. Here's what it said. There has been so much chatter about AI tools and ChatGPT and Gemini and Claude and AI coming for your jobs and so on. So, I figured I'd embrace our robot overlords, check in on their contractor marketing prowess, and see if my job was in trouble. Read the full show text here: https://...

Are you using AI to help with your business? We’ve got 6 ChatGPT prompts to help contractors and home service providers build their businesses and get more leads. To get you started on your AI-infused contractor marketing and business development journey, these free ChatGPT prompts are good jumping off points to help you think about how OpenAI's ChatGPT can help your small business. Get the co...

There’s a big difference between working a job and running a business. What are you doing? Are you struggling to take your home services or construction business to the next level? There’s a big key concept that many contractors miss out on. A light bulb moment. There’s a mindset that helps to take a series of small jobs here and there and turns them into a profitable, successful business. We’ve n...

Every year, tens of thousands of construction businesses open up shop. Unfortunately, we know that - on average - more than 20% of those new construction businesses are closed down within one year of their opening. And the business survival rates continue to drop year after year from there. So why do so many contractors fail within the first 365 days of opening? What are the most common reasons wh...

Canvassing is a hard, but very cost effective marketing and sales tool that many home improvement contractors should be implementing. Even if it is in the location of a job site, or an area that you wish to be working in, it can deliver leads for your company. Full Text: https://www.footbridgemedia.com/marketing-tips/8-canvassing-tips-for-contractors --- Get more leads and improve your business wi...

One of the best ways to homeowners understand what you do is to tell stories about the clients and the home improvement projects you've handled in the past. All of your marketing documents and messages should be peppered with client stories as well as photos of projects completed. If you want homeowners to talk about you and your company and remember you and send referrals to you, there's one more...

For most home service contractors, your phone is your lifeline to current and potential customers. Your phone is what brings in business. In this industry, missing a call means missing a job. The consequences don't stop there. When you don't answer your phone, you risk losing a customer and losing the chance to build or maintain essential relationships needed to keep your customers happy. So let's...