Contractor Marketing Tips And Tricks

Most contractors lose future business... by ignoring the past. If you're only focused on new leads, you're leaving easy wins on the table. https://www.footbridgemedia.com/marketing-tips/not-yet-dead-staying-in-touch-with-past-customers-for-future-business --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 10...

You don’t need a big budget to get leads - you just need the right playbook. These five quick moves will put your business on the map fast. Launching your website is a big part of a brand new business or brand new marketing roll out. It shows that you’re proud and ready to take on new clients, but… The honest truth is that - SEO takes time. We’re talking months before Google starts rewarding you w...

One of the key contractor marketing strategies to achieve this is through mastering Local Search Engine Optimization (SEO). Local contractor SEO isn't just a buzzword; it's a powerful tool that can significantly impact a contractor's ability to attract local customers. For contractor businesses, this means showing up prominently when potential customers search for services like plumbin...

Love them or hate them, online reviews are unavoidable. If you want to earn customers online, you need to be playing the online reviews game - it is as simple as that. Now more than ever, your prospective clients are using online reviews from complete strangers as an integral part of their decision-making processes when selecting what company to work with - and it is happening with virtually every...

With the advent of advanced technology, the role of AI-powered chatbots in handling online chat leads has emerged as a game-changer. Contractors have traditionally relied on various methods to generate leads, such as website forms, emails, and phone calls. However, the landscape has evolved, and AI-powered chatbots have taken center stage. About Contractor Lead Chat: https://www.footbridgemedia.co...

Home service pros and small business owner/operators are busy. It is easy to miss a call, forget about a text message, or lose track of an email. But do you know how much that is hurting your bottom line? Plug in your numbers to find out how much money missed calls could be costing you - and how little it actually costs to fix the problem. Try the free loss lead calculator for contractors & se...

What if the worst thing you could do in your business... wasn't making a mistake? What if it was doing nothing at all? Because here's the truth: Ugly marketing, awkward videos, and cringe-worthy first attempts will always beat standing still and waiting for "perfect." Progress is messy—but it's still progress. Read the full text associated with this content: https://www.footb...

Starting a business as a contractor is tough—no way around it. You’ve got the tools, the trade, and the ambition. But if you want to get rich faster (and smarter), you’ve got to do more than just hustle. After 20+ years of working exclusively with home service pros with our contractor marketing program, we’ve seen what works—and what doesn't. Read the full text of this podcast: https://www.footbri...

There are only three ways to make money in home services—and if you're not clear about which one you’re working in, you might be grinding away harder than you need to without making real progress. So let’s break it down—because every dollar you earn falls into one of these three categories: Working, Selling, or Owning. Read The Full Text Associated With This Content: https://www.footbridgemedi...

You just landed a job in a solid neighborhood. Your truck’s out front. Your crew’s hard at work. Neighbors are peeking out windows and walking their dogs past your project. Want to turn that attention into new business? That’s where Cloverleafing comes in. Cloverleafing is a simple strategy with a fun name—and it’s your local lead goldmine. Read The Full Text Associated With This Video: https://ww...

You’ve probably dropped a quarter in a vending machine, parking meter, or couch cushion without thinking twice. But what if I told you that same 25¢—in the form of a programmable NFC tag—could be the smartest marketing tool you’ve ever used? That tiny tag has the potential to drive more reviews, generate more leads, simplify customer experiences, and even streamline how your team works. All it tak...

Google’s search page is evolving – are you ready? In this episode, we break down the most popular Google search engine results pages components that impact service-area based businesses like contractors and service providers. We'll identify them and talk about how you can get ranked in those places on Google. Read The Text Associated With This Episode: https://www.footbridgemedia.com/marketing...

Elon Musk built Tesla, SpaceX, and a handful of billion-dollar companies. But what if the same mindset he uses could help you grow your contracting business? You don't need billions in funding or a rocket factory. You just need the right mindset, grit, and strategy. Let’s break down five powerful lessons you can use today — directly from Musk himself. Full text of this episode: https://www.foo...

You didn’t get into this business to spend your days filling out forms, answering emails, or chasing paperwork. But for a lot of contractors, that’s exactly what the job has become. If it feels like you're stuck on your phone or behind a desk instead of out on the job site, you're not alone—and you're not stuck. Most contractors don’t realize just how much time slips through the cracks...

If you’re still scheduling jobs by hand, juggling texts, voicemails, and a cobbled together calendar—you’re not just making your day harder. You’re leaving money on the table. It’s a problem we see all the time with contractors and home service businesses. They’ve got the skills to do great work, but their process for booking jobs is stuck in the past. And that outdated approach? It’s creating mis...

You're probably losing money—and you don't even realize it. Here's why. Why? Because you're not following up with your leads fast enough. Even if you're great at the actual work... If you're slow to respond, someone else is already getting the job. Let’s talk about how you can make sure you don’t let leads slip through the cracks, so that you can close more jobs and get mor...

Are late customer payments and slow cash flow keeping you up at night? You’re not alone. Many contractors struggle with getting paid on time—and it’s killing their companies. Let’s talk about cash flow killers and how to fix them so you can keep your business afloat. Today, we’re tackling one of the biggest problems in the industry: cash flow. Let's break down the most common cash flow killers...

If you're still tracking your customers with sticky notes, spreadsheets, or random texts — you're losing money. Missed follow-ups, lost leads, and constant headaches are costing you jobs. But there's an easy fix you can incorporate into your contractor marketing game plan. Let's break down the real cost of disorganized customer management and how a simple change can put more money...

Most contractors are making these two mistakes, and it’s costing them leads and wasting their time. Are you one of them? We ran the numbers, and it’s worse than you think. Let’s talk about these two small business problems and how to fix them. Every year, Footbridge Media runs a contractor survey. We use this data to help educate our home service pros, identify strengths and weaknesses, and create...

"Call To Action" Is Key To Not Wasting Your Marketing And Advertising Spend If you are spending time and money to getting customers to knock on your door – why wouldn't you be concerned with how to best get them to step over the threshold can convert from looker to buyer. While there are many components that can make or break a user's experience on your website, today we're f...

Getting the most out of your advertising investment Have you been tempted to try out Google Local Service Ads? Or maybe you’ve started up with LSAs before, but you quit because the return on investment didn’t work for you. Let’s take a look at what Google Local Service Ads are, see if they are right for your business, learn how to max out your ROI, and plan out how to create a steady stream of lea...

You might be missing out on one of the easiest ways to get new customers in your ideal market. And no—it’s not some complicated digital marketing tactic. It’s Every Door Direct Mail (EDDM) from the United States Postal Service. But here’s the thing—most people do it wrong.  Let’s talk about how to use EDDM the right way as part of a complete marketing strategy so that you can minimize your costs a...

Most contractors think doing great work is all it takes to win. The truth? That’s just the start. Today, let’s talk about what steps you need to take to outperform 99% of your competition. I’ll show you what separates the top 1% of contractors from the rest—and how you can join them. Full text for this episode: https://www.footbridgemedia.com/marketing-tips/home-service-company-outperform-competit...

Rank faster in Google Maps and get more leads with these three known local ranking factors. The Map Pack - the top three local Google Business Profile results that get triggered for most home service-related search terms - is ideal placement for a contractor. Being number one on the map pack usually means you’re getting more leads and more jobs. And while Google usually doesn’t reveal a whole lot...

Right now, your contracting side hustle is bringing in some extra cash. But what if it could be your full-time business? Most contractors start small—working weekends, relying on word-of-mouth, and doing everything themselves. But at some point, you hit a wall. If you’re tired of grinding just to make ends meet and want to turn your side gig into a real, thriving company, you need a plan. Let’s ta...