Contractor Growth Network

It's common when you're starting out with your business to be a jack of all trades so that you can both make a name for yourself and make enough money to stay afloat and get your business off the ground. But once you have some momentum, you must specialize your services by focusing on one niche market that you're the best at.   In this episode, we talk about… How when you try to do it all, you end...

Money is one of those taboo subjects in our society, and sometimes contractors fall into the trap of feeling like they can't talk about price right from the get-go. However, Chris and Logan break down why it's much better to address objections, like price, upfront with your customers. And by addressing objections upfront, you'll get fewer objections in the long run.   In this episode, we talk abou...

Most contractors have spent a lot of time honing their skills, whether they be landscaping, building, roofing, etc. But when you're running your own business, you also need sales skills! Logan chats with Tim Brown, founder of Hook Agency, to talk about one of these very important sales skills: attracting qualified leads.   In this episode, we talk about... How to develop clarity around lead qualit...

It's 2021! The beginning of a new year is a perfect time to look back on the previous year, and 2020 was a great year for the podcast. To celebrate, we're counting down the top three moments of 2020 on the podcast with snippets from various episodes.   In this episode, we talk about... The Shin Fu Process: a 5-step pre-qualification process done over the phone to determine if a client is worth you...

Contractors typically learn how to do their work well first, then learn how to sell their business. Chances are, you're already good at gaining trust through on-the-job interactions with your clients, but quickly gaining trust from random people who end up on your website is harder. Tim Brown is the guest today and he's here to discuss how to build a persuasive website that will convert web traffi...

Tim Brown, owner and lead strategist at Hook Agency, is the guest on today's episode. He's here to talk about his Minneapolis-based marketing company and how their approach of using persuasive website design will help you make your website a traffic magnet.     In this episode, we talk about... How having a trusted marketing advisor can be indispensable for smaller and newer companies. Getting qua...

If you're a contractor who is just starting out, you're probably tempted to market yourself as being able to do anything. But, this often means customers will not want to hire you for higher-end work. That's why providing fewer services actually makes you more money in the end!   In this episode, we talk about... How being specific with the services you provide gets you more work.  Why clients are...

It can be tempting to cast a wide net by marketing yourself as a jack-of-all-trades in the hopes of reaching more customers. But this is a scarcity mindset that typically comes from a fear of missing opportunities, and it won't benefit you in the long run. In this episode, Chris and Logan talk about the importance of niching down your services to attract better clients and operate with peak effici...

Effective marketing is the best way to make the sale as easy as possible. At the end of the day, you just want to hear them say "yes, I would love to hire you." Logan's here to tell you how you can change your approach to get more homeowners to say yes to hiring you!   In this episode, we talk about… At the end of the day, CGN is very sales-focused Breaking down the concept of micro-commitments Th...

Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are talking about this high-level strategy that will either get people to invest in you...

Clients should be excited about calling you as a contractor. So, how do you fuel that excitement? Well, Rome wasn't built in a day, but Logan is here to tell you why you should get people excited about reaching out to you so you don't have to spend the rest of your life doing the opposite!   In this episode, we talk about… People don't buy when they are frustrated Not everybody that takes their ti...

Those of you in sales are no strangers to rejection. There's only so much rejection that one person can take before it starts to take a toll. Logan and Chris are talking about rejecting rejection upfront by eliminating the tire kickers. Stop wasting your time!   In this episode, we talk about… Chris's mindset when he knows that he is being rejected How Chris handles rejection moving forward Sellin...

Trust is something that is not easily gained, but when it comes to sales, is the most important part of the process. If you want to sell, you have to build rapport with your prospects, and if you want to build rapport, you need to gain their trust. Chris Livingston, Director of Sales for CGN, is back in the house for today's episode. Logan and Chris are talking about how to build rapport with your...

The point of bringing in leads isn't simply to bring in as many as you can but to focus on quality over quantity. Logan uses the 3P method to bring in those high-quality leads for his clients. Today, Logan is here to tell you about his client Joe from Capstone who is seeing results almost immediately!   In this episode, we talk about… What CGN wanted to do for Joe on his website Joe understands fi...

The aim of your marketing should be to make your sales process as simple as possible. Instead of Logan, we get to listen to Chris Livingston, the Director of Sales at Contractor Growth Network. This is part 1 of Chris's 8-part series on the direction of sales. Today, Chris wants to talk about chasing a client that has gone into witness protection and how to cut out that chase to take your sales to...

Bringing in too many leads is a problem that most contractors scoff at, but the negative effects of this problem are very real. Logan is here to tell you about a client of his that had the unique problem of bringing in too many leads. Just over 2 weeks after working with this client on this problem, CGN has flipped the script!   In this episode, we talk about… Negative aspects of bringing in too m...

Energy is the driving force behind all movement and that principle applies to more than just vehicles. Depending on what kind of person you are, different things will give you different levels of energy. Logan and Alex believe that you are what you put out, so don't put out total crap. Right now, during a pandemic, keeping a positive mindset and finding that energy are the best ways to get your bu...

Depending on where you are in your career, your goals for your contracting business are probably different than other contractors who are at a different stage. Though your goals are unique, the path to success generally follows the same blueprint. Logan is here to walk you through the 4 different levels of a contracting company and how to achieve success with this blueprint!   In this episode, we...

As of now, we don't know who's going to be the next President of the United States. What does that mean for you? Logan and Alex are here today to talk about the election and where we go from here. At the end of the day, no matter who wins this election, the future of your business doesn't depend on who lives in the White House; it depends on you!   In this episode, we talk about… It's very easy fo...

One of the most common sales objections in the contracting game is the "You're too expensive." If you price your work based on your value, you're going to hear this all the time. Don't back down or overcompensate. Learn how to deal with it!   In this episode, we talk about… The worst response that a contractor can give to this customer objection Staying silent could be everything you need to say U...

If you are actually serious about growing your business, you have to be willing to invest in yourself. You can't just stop at investing time; at some point, you're going to have to invest money. Logan's coming to you from the Contractor Sales Academy Wednesday Webinar where Steve and Derek grill him on his business. Remember, think of yourself as a tool to change the lives of your customers, and t...

Most people find it very tough to set up recurring revenue in the contracting business. That's because most of the recurring revenue is brought in on the back-end of the business. Logan and Alex are here today to tell you how to make that recurring revenue come in the door!   In this episode, we talk about… There are two different sides to a contracting business Recurring revenue only comes in on...

Everyone wants successful results but not everyone is willing to put in the work. Logan and Alex are here to talk about the things that you should be practicing in your business that will actually move the needle in the long run. You have to be willing to learn something every day until it's time to retire or you will begin to fall behind. Success can last a lifetime as long as you are willing to...

You cannot handle all of the tasks in a growing business. At some point in the growth of a business, contractors must be willing and learn how to delegate the responsibilities that they just don't need to be handling. Don't let a reluctance to delegate stop your business from growing!   In this episode, we talk about… Contractors make the mistake of booking clients too far out Using the word "trai...

Transitioning from the military into civilian life is a tough step for many veterans. But with the right direction, those transitioned leadership skills can make a great impact. Logan's guest today is Chris Livingston, CGN's Sales Specialist and first line of defense. Logan and Chris met each other at a blacklight party in college. After college, Chris enlisted in the Army, and after his military...