Content Wars

Most B2B teams do not have a video problem. They have a strategy problem. In Episode 20 of Content Wars, we break down one of the most common mistakes in B2B marketing: treating video like a one-off request instead of part of a larger communication system. We talk about why single-video thinking usually underperforms, why random requests create friction and wasted budget, and how a stronger framew...

A comment on one of our clips sparked a bigger conversation: If a company wants employees involved in content, should that just be part of the job… or should they be paid extra for it? In Episode 19 of Content Wars, we unpack one of the most uncomfortable questions in B2B content: where’s the line between healthy employee advocacy and forced promotion? We break down why some employees see content...

A lot of B2B companies don't struggle with a lack of expertise. They struggle with getting that expertise out of people’s heads and into the market. In Episode 18 of Content Wars, we break down one of the biggest hidden blockers in B2B content: imposter syndrome. We talk about why smart leaders and subject matter experts often resist being on camera, why silence creates real cost for marketing...

Most B2B podcasts do not fail because the idea was bad. They fail because nobody built the systems to make them work. In this special webinar episode of Content Wars, we break down the three things that will make or break your B2B podcast. We unpack why so many podcasts stall out early, what causes most teams to lose momentum, and what needs to be in place if you want your show to become a real co...

A lot of B2B companies want more expert-led content until one fear shows up: What if we put our people on camera... and then they leave? In this episode of Content Wars , we unpack one of the most common objections leadership teams have when it comes to involving executives, subject matter experts, and internal voices in content. We break down why this fear exists, where it becomes irrational, and...

Most teams treat video at events like a checkbox: hire a crew, capture some B-roll, make a recap, and move on. That’s a massive waste. In this episode of Content Wars, we break down how to turn a single event into a system for content—before, during, and after. We walk through real examples from investor days, customer conferences, and industry events where marketing teams stopped thinking “recap...

Most B2B companies are stuck in the one-video trap —they spend budget on a single polished video, then walk away without access to the rest of the footage. But that one-off approach is killing long-term ROI. In this episode of Content Wars , we reveal why the real problem isn’t content creation—it’s content visibility .You’ll hear how B2B teams lose access to valuable assets, why traditional produ...

Most B2B companies think they have a content problem. In reality, they have a visibility problem. Hours of footage, photos, interviews, and B‑roll are created… then scattered across Dropbox folders, lost on servers, or never delivered by the production company at all. The result? Missed opportunities, wasted budget, and teams constantly recreating content they already paid for. In this episode of...

Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually leads to success. 💡 Key Takeaways: ➡️ The difference between not having a budget vs. not knowing it ➡️ W...

Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time. 💡 Key Takeaways: ➡️ Why mo...

In this episode of Content Wars , we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you. 💡 Key Takeaways: ➡️ Why most of your buying committee never makes it to your booth ➡️ The real cost...

Discover why B2B companies are missing out on the tremendous potential of YouTube and how changing your content strategy can revolutionize your reach and engagement. Learn why treating YouTube as a dumping ground is hindering your marketing efforts.💡 Key Takeaways:- Rethinking distribution strategies to reach your audience effectively- Common misuse of YouTube as a dumping ground for videos in B2...

In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead. If you're still handing over questions ahead of time or relying on scripts to "get it right," this episode will sh...

In this episode of Content Wars, we expose one of the biggest mistakes B2B companies make with their LinkedIn strategy—over-prioritizing the company page and ignoring the real power of individual voices. Your subject matter experts and leaders are sitting on gold, but you're still hitting “boost” on brand posts no one cares about. We break down how to build a people-first content strategy, how...

In this episode of Content Wars, we dismantle one of the most overused, misunderstood forms of B2B content: the testimonial. Marketers are banking on 30-second “they were great” soundbites to build trust — but your audience needs more. We break down why traditional testimonials fall short, and how to turn real customer experiences into powerful, story-driven proof that actually converts.💡 Key Tak...

In this episode of Content Wars, we tackle one of the most common excuses holding back great B2B content: “I don’t have time.” Whether it’s the CEO, sales leader, or subject matter expert—executives claim they’re too busy to be on camera. But the truth? It’s not about time. It’s about mindset, structure, and how you present the ask. We break down why “no time” is a myth, how marketing teams can re...

In this episode of Content Wars, we tackle the silent killer of B2B video strategy: leadership that refuses to show up on camera. Execs are holding back the one thing their companies desperately need—their voice. We break down the most common objections, explain why they don’t hold up, and reveal how video teams help leaders show up with confidence and clarity. Whether you’re trying to get leaders...

In this episode of Content Wars, we break down the biggest misconception B2B teams have about podcasts—and how it's burning their content strategy. Spoiler: the value of a podcast isn’t in the long-form—it’s in the short-form content gold it unlocks. If you’ve ever had leadership shoot down a podcast idea, this one’s for you. 💡 Key Takeaways: ➡️ Why B2B execs say “no” to podcasts (and why they’re...

In this episode of Content Wars, we unpack the overused term “thought leadership” and explain why most B2B companies are doing it wrong. From ghostwritten blogs to unengaged subject matter experts, we dive into how to create real expert-driven video content that actually builds trust and authority in your market. 💡 Key Takeaways:- Why most “thought leadership” is just safe, sanitized content - Th...

🎯 B2B Marketers: Stop Wasting Your Video Budget! In this episode of Content Wars, we expose the outdated thinking that’s sabotaging B2B video strategies. If you’re still treating video as a one-off asset, you’re leaving massive value on the table. Discover why the traditional production model is broken—and what modern B2B brands must do to scale video content and win audience attention.💡 Key Tak...

Welcome to Content Wars, the podcast where we expose the brutal reality of modern B2B marketing. Every company is fighting for attention, trust, and dollars—but most are losing because they don’t know the game they’re playing. In this introductory episode, we break down:🔥 Why every business is at war for audience attention🎯 The biggest mistakes companies make in content marketing📢 The future of...