Content Strategy Insights

Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. https://ellessmedia.com/csi/mike-atherton/

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." https://ellessmedia.com/csi/flora-paul/

Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand. https://ellessmedia.com/csi/rachel-vant-land/

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. https://ellessmedia.com/csi/blaine-kyllo/

Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. https://ellessmedia.com/csi/crystal-taggart/  

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. https://ellessmedia.com/csi/neal-sofian/  

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. https://ellessmedia.com/csi/jennifer-bourn/

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. https://ellessmedia.com/csi/jenn-marie/

John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. https://ellessmedia.com/csi/john-sechrest/

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online.

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She's still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting.

Kate Saul & Andre Francisco work at 18F, an federal government agency that helps other agencies improve their digital services, including web content. Soon after the agency's founding they discovered that they would benefit from having a master reference guide - the 18F Content Guide - for both their organization and their clients. The 18F Content Guide helps federal government agencies keep their...

Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives demand.

Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix.

Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has sharpened her focus on having a clearly articulated, replicable content-strategy process.

Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users intuitive and robust content experiences.

David Dylan Thomas studies human behavior to develop better content strategies. Dave's cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences.

Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner.

For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content s...

Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. They quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created.

Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric "eternal beta."

 Sarah Richards created the field of content design as she revamped gov.uk's web presence. From a messy amalgam of hundreds of government websites, she created a user-focused "storefront" where UK citizens could get their most common questions answered.

Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership.

Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. That she says, "Is where the magic happens." Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of Big Thinkers Society.