Content Strategy Insights

Nam-ho Park is a digital strategist who always puts people first and technology last. https://ellessmedia.com/csi/nam-ho-park/

There are huge gaps between the human needs of digital-content consumers and the constraints and requirements of the digital systems that manage it. Andy Fitzgerald shows how information architects use data, stories, and meaning to bridge these gaps and bring content to life for the human beings who need it. https://ellessmedia.com/csi/andy-fitzgerald/

Jack Molisani really knows how to put on an engaging and edifying professional conference. He founded and organizes the LavaCon technical content strategy conference, which draws hundreds of content professionals to cities like New Orleans and Portland each year. Jack has experimented over the years with virtualizing parts of his conferences, and he shares in this episode his discoveries about how...

Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at Blink UX We had a broad-ranging discussion about how to balance quantitative and...

Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly's writers are treated the same as their design, research, and engineering counterparts. https://ellessmedia.com/csi/elly-searle/

Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in big enterprises. Not Andrea.  Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content profe...

Yuval Keshtcher is building a community around the new field of UX writing.  He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/

Yuval Keshtcher is building a community around the new field of UX writing.  He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/

Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: "to help humanity transcend physical location." Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate ideas and make better decisions faster. https://ellessmedia.com/csi/forest-gibson/

Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. https://ellessmedia.com/csi/amy-balliett/

Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. https://ellessmedia.com/csi/tamara-adlin/

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience , shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy's Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. https://ellessmedia.com/csi/brittney-urich/

Kylie Hansen is a tireless evangelist for the field of UX design. By demonstrating the ROI of content design, she has been able to build a team that is making better products now - and is ready to design the conversational and data-driven content of the not-too-distant future. https://ellessmedia.com/csi/kylie-hansen/

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/

Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. In other words, scenario thinking gives you a tool to explore the differences between your currently planned future and the one that may actually unfold. https://ellessmedia.com/csi/eric-best/

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/

Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. https://ellessmedia.com/csi/emily-triplett-lentz/

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content m...

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy. Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn't. https://ellessmedia.com/csi/the-evergrey/

Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities. Great strategy is the result. https://ellessmedia.com/csi/tracy-playle/

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. https://ellessmedia.com/csi/phillip-hunter/

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. https://ellessmedia.com/csi/coleen-jones/

Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX," shares the insights she has gleaned over 10 years of UX writing practice. https://ellessmedia.com/csi/torrey-podmajersky/

Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. https://ellessmedia.com/csi/laura-robertson/ ‎