Content Operations

In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years. Related links: Scriptorium 20th anniversary 20th anniversary and web site updates Twitter handles: @billswallow @sarahokeefe @PattersonScript Transcript:  Elizabeth Patterson:    Welcome to the...

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible? Related links: XML business case calculator  Smart content for marketing: automated rebranding Twitter handles: @billswallow @PattersonScript Transcript:  Elizabeth P...

In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like. Related links: Making the most of your conversion to XML, part 1 Making the most of your conversion to XML, part 2 About special guest, Mark Gross: Mark Gross, President of DCL , is a re...

In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast. Interviewees: Ulrike Parson, Parson AG Tulika Garg, Adobe Divraj Singh, Adobe Radu Coravu, SyncroSoft Val Swisher, Content Rules Related...

In episode 50 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with attendees at the CMS/DITA North America conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast. Interviewees: Greg Stauffeneker Jacqui LaLiberte James Clyburn Larry Kunz Twitter handles: @PattersonScript @gretylkinsey...

In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.   Related Links: easyDITA.com easyDITA ROI calculator  Scriptorium XML business case calculator DITA North America is almost here! See Stephani Clark of Jorsek and Scriptorium consultants present at CIDM...

In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation? Twitter handles: @alanpringle @sarahokeefe @billswallow The post Open file formats in your digital transformation (podcast) appeared first on Scriptor...

In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content. Related links: 2019 trend: Smarter content in unexpected places Rebranding as a business case for XML InDesign XML for well-designed print layouts Highly designed content (podcast) DITA adoption beyond pro...

In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?   Content strategy definitions: The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. – Kruse Control, Inc. Great...

In episode 43 of the Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss how and when to identify the proper tools for developing and managing content. Related links: Content strategy pitfalls podcast: tools (transcript) Tools are not a content strategy  Tools, the content strategy killers Twitter handles: @alanpringle @gretylkinsey The post Tools selection podcast appeared fi...

In episode 41 of the Content Strategy Experts podcast, Alan Pringle, Bill Swallow, and Sarah O’Keefe identify the obvious (and not-so-obvious) stakeholders of content strategy processes: who should have input on a project and why? Related links: Content strategy requirements: real or fake? Content strategy step one podcast ( transcript ) Twitter handles: @alanpringle @sarahokeefe @billswallo...

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions. Related links: Dessert picture 1 Dessert picture 2 Twitter handles: @sarahokeefe @gretylkinsey @billswallow The post Potluck strategy podcast appeare...

In episode 39 of the Content strategy experts podcast, Bill Swallow briefly interviews attendees and vendors at LavaCon 2018 about trends, challenges, and take-aways from the conference.  Thank you to Jack Molisani, Jodi Shimp, Christina Brunk, Alyssa Fox, George Bina, Dave Kerfoot, Caroline Couvrette,  and Liz Fraley.   Related links: Content (conference) strategy podcast ( transcript ) Lava...

In episode 38 of the Content strategy experts podcast, Kaitlyn Heath and Gretyl Kinsey discuss the beginning steps in implementing a new content strategy. Read the Full transcript of Content strategy step one podcast. Related links: Battling content strategy inertia podcast ( transcript ) Get that content strategy funding: show them the money Content strategy failure podcast ( transcript ) Twitter...

In episode 37 of the Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe teach you how to ensure your content strategy fails. From experience, they give examples of exactly what makes a content strategy unsuccessful. Related links: Battling content strategy inertia podcast ( transcript ) Content strategy pitfalls podcast: risk management ( transcript ) Twitter handles: @alanprin...

In part two of two, Lightweight DITA (LwDITA) committee co-chairs, Carlos Evia and Michael Priestley, elaborate on LwDITA’s development, including use scenarios and user testing. Related links: Lightweight DITA podcast: part 1 ( transcript ) Creating Intelligent Content with Lightweight DITA, By Carlos Evia Content strategy pitfalls podcast: risk management ( transcript ) Twitter handles: @g...

In part one of this two-part podcast, Carlos Evia and Michael Priestley talk to Gretyl Kinsey about Lightweight DITA (LwDITA): how it was conceived, the target audience, and the problems they hope it will solve. Look out for part two on September 10th. Related links: Lightweight DITA: An Introduction Version 1.0 Taking the DITA troubleshooting topic for a spin DITA is everywhere podcast  ( transcr...

In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes? Related links: A hierarchy of content needs Content strategy across the enterprise podcast with guest Alyssa Fox  ( transcript ) Content strategy ROI podcast ( transcript ) Content strategies pitfalls podcast: tools ( transcript ) Twitter handles: sarahokeefe al...

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Bill Swallow and Alan Pringle tackle the pitfalls that occur during content migration. Related links: Content strategy pitfalls podcast: silos ( transcript ) Content strategy pitfalls podcast: change management ( transcript ) Twitter handles: @alanpringle @billswallow The post Content s...

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Gretyl Kinsey and Jake Campbell talk about the risks involved with putting a new content strategy in place and what you can do to minimize them. Related links: Full transcript of Content strategy pitfalls podcast: risk management Content strategy pitfalls podcast: change management Cont...

In this podcast, Alan Pringle and Bill Swallow discuss various industries adopting the DITA standard and what kinds of content they produce. Related links: DITA adoption beyond product content Content interoperability: interview with Laura Meyer Cancer staging information podcast Content interoperability Twitter handles: alanpringle billswallow The post DITA is everywhere podcast appeared first on...

In this podcast, Gretyl Kinsey and Jack Molisani talk LavaCon: What goes into planning the conference and how can you get the most out of it? Related links: LavaCon  website ,  twitter , and  facebook Getting the most out of conferences – the hallway track Learning DITA Live 2018 Course Twitter handles: gretylkinsey JackMolisani     The post Podcast: content (conference) strategy a...

The next installment in an occasional series on how to avoid pitfalls in your content strategy. In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them. Related links: Content strategy versus human nature Content strategy pitfalls podcast: silos Change management during mergers Twitter handles: gretylkin...

Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting. Twitter handles: Sarah O’Keefe Alan Pringle Bill Swallow Links: Podcast: You are not unique The rise and fall of #contentstrategy The post Podcast: content strategy and management consulting appeared first on Scriptorium .

In this podcast, Bill and Alan discuss the myth of uniqueness; the unique needs of published content are not always the best criteria for determining content processes. Twitter handles: Alan Pringle Bill Swallow The post Podcast: You are not unique appeared first on Scriptorium .