Content Matters

Michael Meinhardt is the founder and CEO of Cloudwords, a globalization automation software company. He joined us on the podcast to talk about the challenges with translation management today and how automation software can help companies manage globalization processes better, improving workflow and productivity, but also accelerating the time-to-market of global campaigns.  Meinhardt mentioned th...

Jack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. LavaCon has been taking place since 1998, bringing together content professionals from across the globe to share insights and best practices and develop lasting professional relationships. This is the first year LavaCon will be virtual (like so many other conferences) and Molisani has created a conference that s...

David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, including refocusing on experience nurturing over lead nurturing, the role of automation, and where marketing automation fits with account-based marketing. We also talked about the rebrand of Act-On and its shift to growth marketing automation. Lots of great...

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We talked about her background as a journalist and how she found her way into the world of content strategy and content marketing,...

In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate for Profit that's happening this month, is a clear sign that things need to change and that businesses, whether they're B2B, B2C, or whatever, and if they're technology businesses...

Kris Laird is the Director of Sales Development at Ingeniux. He's helping the company build a modern sales process that leverages new strategies and technologies that build relationships with prospects and customers. Prior to Ingeniux, he worked for Outreach, a sales engagement solution, and another 18 as a music educator. We talked to Kris about a new way to engage prospects that involve content,...

CEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven experiences. We discussed the shift in buying power to the CMO, the difference between content experience platforms and content management platforms, the opportunities and challenges that too much data (or not enough) bring to marketing and much more.  Check out...

Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their relationship with CRMs, and much more. He also shared his views on marketing today and in the future and provides great advice for getting started with...

Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to rethink how we use content to engage, inform and influence customers. We also talked about what the "new normal" for marketing will look like as we slowly emerge out of pandemic and tr...

Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP Marketing for a number of technology companies and was a content management analyst for the Gilbane Group. With all this experience, Truscott understands a lot about marketing strategies and marketing tech, including co...

Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on content strategy, and he’s the co-author of Intelligent Content Management: A Primer and The Language of Content Strategy,  and the creator of the Content...

A conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how content management is evolving and pushing organizations to rethink what content means to them.  "Content is actually the most valuable business asset that most organizations have. Content shapes the way that we interact with the world, with our customers,...

If you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A],  a frequent conference speaker, guest writer, and trainer on content marketing, content strategy, customer experience and the author of “The Content Pool: Leveraging Your Company's Largest Hidden Asset,”  about the importance...

Scott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, machine learning, big data and mobile apps. We also talked open source, Microsoft vs Java and how much things have changed at Microsoft. Check out all 7 seasons of the Content Matters P...

Mathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing centers on the idea of human to human marketing, engaging through conversations and how context marketing builds better customer experiences.  We talked to Sweezey about human to human...

Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes.  She joined us for a conversation on the importance of storytelling in B2B marketing, of knowing your audience and finding the right voice to speak to and with them.  Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog |...

As the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company's inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In this episode Ken shares his insights and experience on how SEO has changed and become a part of a larger content strategy that requires you to truly understand your customers and t...

Claudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He's also a keynote speaker at the Ingeniux User Conference. Guglieri believes we can leverage the most important human abilities we use when interacting with digital content to improved to improve the application and website experience. In this podcast, Guglieri sha...

Chris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by "strategy-aligned content" and the importance of active content governance. If you're struggling to create a brand voice that is cohesive, on message and d...

Cathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain about everything from building the right ecosystem for content, what technology is required to build the right foundation to support content successfully, to the critical role conten...

Account-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content management. Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-...

Deane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed architecture for content management and the role content plays in digital experience. Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux See who's comin...