Content Marketing Is Dead Podcast

It’s easy to default to English as the primary—and maybe the only— language you do business in when you’re targeting North America and Western Europe. But SaaS businesses more often than not serve customers globally. And if they fail to serve different languages and cultures properly, they’re missing out on significant revenue.  The usual reasons we see companies delay—or refuse to invest in—local...

Listen on Spotify or Apple Podcasts . Gone are the days when a good SEO strategy amounted to keyword-optimized blog posts and technical optimization to make your website load faster. Search optimization is getting much more complicated and competitive.   I spoke to two SEO experts, Greg Heilers and Paul Andre - aka Dre - De Vera, about how SEO is changing and what content marketers need to conside...

When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep market and user research, you’re missing out. But I’m hopeful that most experienced marketers know this by now. The problem is that even if you know you’ll see more...

I recently spoke to Andrew Nicoletta , Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li , Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses. ServiceTitan serves home service businesses while NexHealth works with private healthcare practices. Listen to the full interview for insights into content budgets,  rolling ou...

One of the most difficult challenges in content marketing is finding that sweet spot where you’re talking on your ICP’s level. You’re neither over-explaining concepts they find too basic nor going over their heads. But that’s just the beginning. Not only should content speak to your target audience on their level, it also needs to offer insights that stick with them. And this is no small task. Rec...

The newest Content Marketing is Dead podcast episode is live! Listen on Spotify , Apple Podcasts , or wherever you listen to podcasts. B2B businesses have been slow to adopt video content as a core part of their marketing strategy. "Every company by now has made an explainer video," Josef Newton explained. "But the number of companies that have actually adopted it as consistent part [of their mark...

If you want to build a successful career as a content marketer, Nathan and Brooklin are two people to listen to. Nathan Collier is currently the Director of Content at PERSUIT, an enterprise legal platform. He’s also the founder of the Content Marketing Lounge — a supportive community for freelancers, consultants, and professionals working in content marketing. Nathan is one of the top 100 influen...