Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

If you're absorbing every client's stress, every agent's drama, and your own anxiety on top of it — you're not being empathetic, you're being unsustainable. In this episode, I'm digging into a topic that doesn't get talked about enough in real estate: emotional overload. We take on so much in this business — client fear and excitement, tension from other agents, and our...

In this episode, I'm sharing a big update...my return to real estate production after 2 years off. So sorry that I've been MIA, but I have been focused on marketing, lead follow-up, and closing deals! Today, I'm sharing a little insight into the last (almost) 11 months where I've been rebuilding my real estate business after a 2 year break. Follow along for more real estate marketi...

In this episode of Content Marketing for Real Estate, we talk with Lauren Duke of Core Ops Collective about how real estate agents can escape the messy middle, build systems, and scale sustainably. From avoiding agent burnout to creating consistent marketing and elevating the client experience, learn how to design a business that supports your life, not the other way around. CoreOps Collective Cor...

Struggling to grow your real estate email list? In this episode, we dive into lead magnets for real estate agents: what makes them effective, how to use them in email marketing, and the best lead magnet ideas for buyers and sellers. Learn how to create resources like market reports, home-buying guides, and home searches that actually convert. Plus, discover smart ways to promote your real estate l...

Are you a real estate agent who's been meaning to start an email list, but just haven’t taken action yet? In this episode, I walk you through a step-by-step strategy to launch your real estate email list in just one weekend , even if you're starting from zero. We’re keeping it simple, streamlined, and effective so you can grow your list and start connecting directly with leads in their inb...

Part 1: Email Marketing vs. CRM for Realtors Confused about the difference between email marketing and your real estate CRM ? In Part 1 of our Email Marketing for Realtors Series , we’re breaking down exactly what sets these essential tools apart, and why you need both to grow your real estate business. 👉 In this episode, you’ll learn: The key differences between email marketing platforms and CRM...

If you’ve been holding off on creating real estate content because you think you need more experience, this episode is for you. Learn why creating content as you learn builds more trust than being perfect, how content actually helps you gain experience, and why your story is more powerful than real estate jargon. Whether you’re new, part-time, or just feeling unsure, this is your permission to sta...

Trying to grow your real estate business while juggling homeschooling, appointments, or a full schedule? This episode is your permission slip to stop doing more—and start building smarter. Learn how evergreen content and automation can market your business while you're living life. If you're a mom, caregiver, or multi-tasking pro, this one’s for you. Featuring a sneak peek into the EBY Met...

Tired of doing all the marketing yourself? This episode reveals how evergreen content and a smart nurture sequence can handle your follow-up, build trust, and convert leads...while you’re at a showing or on school pickup. It’s not about replacing you; it’s about supporting you. If you're ready for a system that works even when you're offline, tune in and learn how to make your real estate...

In this episode, we dive into how new real estate agents can use storytelling to build trust, attract dream clients, and create a personal brand that stands out. Whether you're just starting out or trying to connect with niche buyers—like families relocating or out-of-state clients—this episode breaks down real estate marketing strategies that work without relying on years of experience. Learn how...

In this episode, we're discussing why your real estate content may be getting attention but not converting to leads. This is a common content problem that many real estate agents face. And instead of looking at more content ideas, how to go viral, or get more views on your content, let's look at what's actually creating the lack of conversion. We'll discuss: Niching down in content...

If you’re showing up every day on social media and still not attracting real estate clients, this episode is for you. Host Braiden McKee breaks down why consistency alone isn't a real strategy —and what content systems actually help you generate leads, build relationships, and grow your real estate business long term. You'll learn: The difference between visibility and findability Why real...

In this episode of Content Marketing for Real Estate , we dive into the recent Facebook spam policy changes that are impacting how real estate agents can promote listings. Facebook has cracked down on MLS links, and in this episode, I’m sharing real estate marketing strategies to help you promote properties on social media without relying on them. You’ll learn: Why having your own website with a c...

⚡ FREE Real Estate Marketing Ideas & Lead Generation Guide Today I'm sharing how I am focusing on 3 free (or super cheap) real estate marketing and lead generation ideas that YOU can also use as a real estate agent. These can work for new real estate agents or experienced agents that want to add in some lower cost ways to grow their database. Let me know what you think of these ideas! 🌵 Have...

Struggling to get found online? The secret to SEO success for real estate agents is a strong foundation—and in this episode, I’m walking you through a 3-layer SEO Pyramid that simplifies the process. 📌 Bottom Layer: Website + key pages for search visibility 📌 Middle Layer: Blog posts that target buyer & seller searches 📌 Top Layer: External content, directories, and backlinks for authority List...

📢 Why Real Estate Agents NEED Long-Form, Searchable Content to Build Trust & Authority! 💻Are you relying solely on real estate social media marketing or real estate short-form video to generate leads? While social media has its place, if you want consistent, high-quality leads, you need to focus on long-form content for real estate that works FOR you—24/7.In this video, I break down why SEO...

Have you tried out Instagram trial reels yet? Today, we're talking about using Instagram trial reels to test out content, copy, and even grow your Instagram. Listen in for tips and my initial experience using the new Instagram feature as a real estate agent and real estate marketing educator. Free Real Estate Marketing Guides and Resources The Go-To Podcast for Real Estate Agents and Teams Who...

💜 Grab your FREE Women in Real Estate Summit Ticket Here 🌟 Upgrade to VIP Today I'm talking with Tara Krach all about the Women in Real Estate Summit. I am so excited to have been chosen as a speaker for this years event and will be talking about Content SEO for real estate. This is a really strategic approach to real estate marketing using Google SEO, YouTube for Real Estate, and Pinterest...

⚡ FREE Women In Real Estate Summit Ticket Struggling to generate consistent leads as a new real estate agent? You're not alone! In this episode of Content Marketing for Real Estate , we're diving into the three biggest lead generation mistakes that could be holding you back—and how to fix them. Whether you're relying too much on social media marketing, neglecting long-term strategies, or chasing...

⚡ FREE Content Marketing Strategy Roadmap for Real Estate Agents and Teams Struggling with real estate lead generation as a new real estate agent or even as an established agent? In this video, I’m breaking down five ways to take control of your business and show you how to get real estate leads without relying on cold calling, or spending a fortune on ads/paid leads. Today we're talking about ho...

What are the marketing trends in 2025 for the real estate industry? That's exactly what we are going to cover in today's podcast episode. We'll be talking about content marketing trends for both social media and other online content marketing as it relates to real estate marketing for lead generation and conversion. Listen in and let me know what marketing trends you're seeing in the real estate i...

Learn the foundations of creating a simple and effective content marketing strategy for lead generation as a real estate agent. In today's episode, we'll cover real estate marketing basics like: What IS a content marketing strategy? Why content marketing is so powerful for real estate agents The 3 phases of successful content marketing How to build out your own marketing plan and strategy 🌟 Downl...

Welcome to the NEW show: Content Marketing for Real Estate. This change has been something I've been considering for about a year and I'm excited to share with you. Listen in for a podcast episode with all the details about this change and what to expect going forward! The Go-To Podcast for Real Estate Professionals Who Want to Master Online Marketing and Lead Generation TOP REAL ESTATE MARKETING...

Marketing: In today's podcast episode, we're discussing if you should have a real estate website in 2025. If you're asking yourself, "Do I need a website for my real estate business?" this episode is for you. We're diving into a few points like: How a real estate website gives you credibility The power of owning your own website Using a website as a content hub How a real estate website can improv...

Are you planning your 2025 real estate goals or reflecting on your business from this last year? In this episode, we're discussing how to approach goal setting for REALTOR®s and reframing the typical approach. We're talking: Input based goals vs. outcome based goals Short-term vs. Long-term focused goals Building lifestyle goals into your real estate goal planning Listen in to this episode as you...