Content Marketing, Engineered Podcast | TREW Marketing

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work. John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentiall...

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy. Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years and even months in the wor...

 In the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition. Jordan Yates holds a unique title as a "Marketing Engineer," combining her mechanical engineering background from Texas Tech University and her role on the technical mar...

 What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered.  At TREW Marketing, we are no strangers to the power of AI marketing tools to provide intelligence and streamline mundane tasks. However, the ev...

 We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts.   As we enter the second half of the year, it's easy to get overwhelmed with all that's left to accomplish - especially this year when there's been so much uncertainty. Marketers are uneasy - there's been budget cutback...

 Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.  On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Director for three brands: LasX Industries, MicroMed Solutions, and FlexPak Services. How does she jug...

 New AI tools and more that continues to make HubSpot the best all-in-one marketing platform. I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot on the latest episode of the podcast. Chris and I have worked together for more than a decade and have watched the HubSpot platform morph and expand to serve businesses of all sizes, from start-ups to large enterprises and expanded its cap...

 How to successfully approach networking events and what your local technology council can do for you.  It was a true pleasure to have a conversation with Thom Singer. His career has taken a winding path guided by the powerful connections he's made over the years. Thom is a successful public speaker, author, and podcaster and his most recent role is the Chief Executive Officer of the Austin T...

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.  In this week's episode, Morgan Norris, Senior Brand Strategist at Trew Marketing, shares everything she’s learned about Generative AI. Morgan has become our resident expert on all things AI tools and has sifted through dozens of tools to find out which ones are most valuable to marketers. Morg...

In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and engineering space, so we really dive into what we see as the main challenges manufacturers face when it comes to marketing from executive buy-in to consistency and long-term strategy.   Here are the topics we covered in this episode: Executi...

 Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and drive sales and revenue for your business.  Part 2 of our SEO mini-series continues with Dale Bertrand, President of SEO agency Fire&Spark. Like many SEO professionals, he didn’t start his career focused on marketing, content, or search. He started a...

 Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how these changes are impacting B2B engineering companies like yours.  For part one of this two-part series on SEO for technical, B2B companies, we’re joined by Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital. Lily has spent t...

 Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.  For part two of my two-part research series, Lisa Beets, Research Director for the Content Marketing Institute (CMI), joins me to walk through key findings from the 2023 Manufacturing Content Marketing Research Report. The report studies where content marketers working...

 Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.  Christian Haight (a.k.a. CJ), Content Marketing Manager at GlobalSpec, joins me on this episode to walk through key findings from the 6th annual research study conducted by TREW Marketing and GlobalSpec.  The 2023 State of Marketing to Engineers Report includes a set of consistent questions w...

 Hear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years.  To celebrate TREW Marketing's 15-year "TREWversary," TREW Co-Founder Rebecca Geier, along with early employees Lee Chapman and Morgan Norris, joined me for a look-back episode. Expect to hear many stories on this episode, including: Where TRE...

 Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating AI-assisted technical content.  Morgan Norris, TREW Brand and Content Strategist, is on top of how AI tools can enhance our technical content writing process (not derail it). She's been researching and piloting various tools and stayin...

 Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.  If you've logged into your Google Universal Analytics (UA) account on or after March 1, 2023, you've realized that you have a new tool: Google Analytics (GA4). In this episode, Kasey Tyring, Senior Inbound Marketing Specialist at TREW Marketing, walks through the major...

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors. Cory Boone, Technical Marketing Manager at Edmund Optics, is a big believer in content marketing for engineering companies, as you'll hear in this episode. He has found that through content, the company builds trust and credibility and stays top-of-mind with pro...

Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.  TREW Marketing Senior Brand and Content Strategist, Morgan Norris joined me for the 2023 Electronics Representatives Association (ERA) conference, held in TREW's hometown of Austin, Texas. In this episode, we share some of the trending topics we heard in keynotes and sessions as well as...

 Can AI tools help to develop content targeted to engineers and technical buyers?  The landscape is exploding with generative AI tools for content marketing. But when it comes to creating B2B marketing content, especially pieces targeted to engineers and technical buyers, are these tools actually helpful? This is what TREW Marketing set out to find through research and writing experiments. The epi...

 We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?   Lisa Gately from Forrester meets with us to discuss thought leadership – what it is, what it isn’t, and how to create a thought leadership campaign.  According to Lisa, “Thought leadership is a social dialogue. It is an intentional exercise of knowledge, ski...

Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better conversationalist.  Two-time book author and former technology marcom professional Patti DeNucci wants to inspire you to improve (and enjoy!) conversations, whether those take place in a social or professional setting. I couldn't think of a better time to spen...

 Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most respected groups.  Rich Goldman, Ansys Director of Product Marketing, has enjoyed a storied career journey in semiconductor, photonics, and electronics design. It seems that wherever he goes, he creatively and effectively solves challenges. He's he...

eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets. When you think of eCommerce in manufacturing, you may instantly envision a store experience where visitors can purchase low-cost widgets. In reality, eCommerce is much broader and includes numerous diverse digital tactics. Curt Anderson, Founder of B...

Learn how Keysight connects with engineers through owned and external communities. Daniel Bogdnoff is a technical content marketing leader best known as the Resident Geek at Keysight. Leveraging his EE education from Texas A&M University (whoop!), innate curiosity for all things electrical, and enthusiastic personality, Daniel turned a small pilot video series into a corporate-wide channel wit...