Content Marketing, Engineered Podcast | TREW Marketing

 Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career.  If you look at Craig Coffey's LinkedIn profile, you'll find an impressive career in B2B marketing and you may even notice that many of his roles le...

 Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and spending time online. The State of Marketing to Engineers Research Report is in its 7th year! GlobalSpec and TREW Marketing have teamed up all these years to understand the behavior and strategy of the technical buyer and engineer. What are their resear...

 Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a priority. Matthew Olson is the President of Signalfire, a creative marketing agency based in Wisconsin. Signalfire was a brand sponsor of 2024 Industrial Marketing Summit and after meeting him and his team at the event we knew we had to have him on t...

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come. Mavens of Manufacturing were a Media Sponsor for this year's Industrial Marketing Summit . Behind the brand is the very talented and champion for Manufacturing - Meaghan Ziemba. Meaghan is the owner of Z-Ink Solutions, a technical copywriting an...

 After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event. Wow! If you didn't attend the 2024 Industrial Marketing Summit , you missed out on one of the most special, engaging, and valuable industrial marketing events of the year - and it's not just us saying that! A quick look at the #IMSummit tag on...

 Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build leads. Patrick Hopper is the Publisher and President of OpenSystems Media which publishes well-known industry publications such as Embedded Computing Design and Military Embedded Systems.   As the president, Patrick straddles both sides of the opera...

 Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as authoritative and credible and helps you stay top-of-mind with your key audience. I invited Chris Luecke, Founder and Podcast Host of Manufacturing Happy Hour on the podcast to share how he built his personal brand, how it benefited him as a salesperson, and ho...

 So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be adjusted to reflect those changes.   There have been so many industry changes in marketing over the last 12 months from how users are searching, what platforms their using, and how the channels themselves are serving up content. As we grapple with all...

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority.  A content audit is a great exercise to complete in January when you're preparing and organizing your marketing plan for the year. A content audit gets you organized and c...

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the many changes to marketing in 2023 and what we and our clients are focusing on in 2024. In 2023, TREW Marketing celebrated its 15th anniversary ! While we've seen tons of changes in industrial marketing over the years, 2023 seems to be unique in...

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize for the future of LLMs and Google's Search Generative Experience (SGE). Dale Bertrand is the CEO and Founder of Fire&Spark, an SEO agency. Dale is also a popular speaker, sharing his expertise at conferences like INBOUND and Con...

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marke...

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills. This year, two TREW Crew members participated in the course. We talk about their experience in this episode. The Content Writing, Engineered course is designed to teach marketers, sales professionals, and engineers in technical companies how to write c...

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated marketing and the strategy behind successful sales enablement. Pam Didner has an impressive career history, which includes various roles at Intel, becoming a marketing professor, and then transitioning to becoming a sought-after marketing thought leader and k...

 Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her pipeline.  Mary Keough is a seasoned marketer both in the SaaS and industrial marketing space and shares insightful marketing tips to her more than twenty thousand followers on LinkedIn. There's a reason why she's so popular - she&ap...

 Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However, there is a huge communication gap between what marketing thinks the end customer wants and what the distributor knows they want. This week's episode is all about learning and listening from your manufacturing distributors.   This week I was j...

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more. 2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craf...

 The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.  The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit. The event takes place January 31 - Feb...

 Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams.  In electronics manufacturing, theres always so much to do - especially in marketing. From setting up your sales team for success, to producing valuable and memorable co...

 Morgan and Wendy recap their epic week at Content Marketing World 2023!   Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share their own expertise at Content Marketing Institute's annual Content Marketing World conference.  Resources Connect with Morgan on LinkedIn Learn more about Content Marketing World Learn More about Content Marketing Institute Elizabeth B...

 The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.  On this week's episode of Content Marketing, Engineered, I spoke with Nikki Gonzales, Head of Partnerships at QuoteBeam and host of the Automation Ladies podcast. As a millennial with a storied work history in the industrial manufacturing and...

 Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference. HubSpot's annual INBOUND conference is something we look forward to every year and this year, Senior Inbound Specialists Kara Moon and Kasey Tyring attended the conference in Boston. After an action-packed week of marketing sessions spann...

 Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years' experience, she shares how she does it.  She is a star writer that produces amazing content and all her clients love her and love working with her...we were thrilled to have our very own Jamie Tokarz on the podcast this week! Jamie is a Content Strat...

 He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.  Are you banging your head on your keyboard thinking your attempts at reaching your audience via email is fruitless? We get it, B2B email marketing can seem like you're getting lost in the inbox. That's why we had Jay Schwedelson on, the founder of Subject...

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips. Richard Goring is a director at Bright Carbon, a content creation company producing anything where visually storytelling is useful such as presentations, explainer videos, infographics, etc. With years of experience and thousands of presentations under his belt, he is the expert on all things presentations. I talk...