Content Marketing Commute

Great brands are more than logos and colours. They’re this difficult to define mix of a whole lot of touch points that create a reputation for a company and position it within the minds of the people that matter. I spoke about this topic (and many other great topics) in a conversation with Lindsay King - Brand Expert and Startup Marketer in both B2B and B2C throughout her career. She’s worked at b...

Content marketers: ever asked yourself “what’s the best ways to approach working with my CEO?” When it comes to content, getting true expertise infused in there is a game changer. And CEOs usually have a bunch of that. But working effectively with them is not always simple. Some don’t see the value in content…others just don’t have the time. But there is a way! This episode dives into 4 quick tips...

CEOs who truly 'get' content marketing are few and far between. Why? Because great content is a long term strategy. It can take years of giving away valuable information for free before the real business benefits start hitting. But those benefits are real. And they're worth the investment. One CEO who knows that well is Guillaume Moubeche, Co-Founder and CEO of Lempire. He's a young Paris-based CE...

Content briefs are the real unsung heroes of content marketing. Done right, they give you the very best chance of creating content that hits the nail on the head. They get everyone on the same page internally within your company, and ensure the content that’s produced meets everyone’s expectations. Last week on the Content Marketing Commute podcast, I spoke to Trish Siedel, SEO expert and Head of...

In this episode of Content Marketing Commute, I joined the brilliant Trish Seidel on her commute to work in Paris. Trish is Head of Content at DJUST - a solution that helps companies launch their B2B eCommerce and eProcurement platforms faster. And Trish is an absolute SEO genius. She's literally scaled businesses through SEO multiple times in her career and is in the midst of doing it again right...

It's that time of year when content marketers far and wide are thinking, researching and planning for the new year ahead. In this episode Joe takes you through his 8 steps to creating a B2B content strategy for 2024. Start with your business objectives Know your targets (personas) Forget about you and your company! List topics of interest for your personas Connect topics with your product USPs (an...

This episode sees me join an employer brand and marketing expert on their morning coffee walk! Chris Le'Cand Harwood is the founder of Content Marketing Pod Ltd and The Employer Content Studio Ltd. He's also the host and producer of Employer Content Marketing and The Engaging Employer - a podcast, YouTube channel and newsletter with over 90 episodes and 200 videos. He loves helping brands produce...

Content Marketers need to be great collaborators. They need to know how to build relationships with different teams within the business, to pull out all that expertise, create the best content possible and ensure it's the 'fuel' that drives the business forward. Today's episode is a new format (I know it's only the second episode EVER of the podcast, but we're nimble OK?!). Since there was so much...

The very first episode of Content Marketing Commute takes us on a journey along the Thames River in London, accompanied by Sharon Hyman, Content Marketing Lead at Forsta. In this insightful interview, Sharon shares her expertise on content marketing, focusing on key topics such as defining a brand's tone of voice, building relationships within an organization, and providing valuable copywriting ti...

In B2B Marketing, Content is King. And everyone knows it. But let's be honest - so few companies are doing it well! I'm Joe - a content marketer whose worked in B2B SaaS and consulting for over 10 years, both in Europe and APAC.  Join me as I have candid on-the-go conversations with some of Europe's leading content marketers, on their commutes to work. Get the lowdown on the podcast in...