Content Is Profit

Content is taking over marketing.  Whether you like it or not, more and more customers are being consumers first.  Consumers of content, that is.  Never before has a customer been so informed before making a purchasing decision, and that information is coming from influencers, not faceless brands.  Product reviews on YouTube…  Influencers building audiences and later on leveraging it to launch new...

Content is taking over marketing.  Whether you like it or not, more and more customers are being consumers first.  Consumers of content, that is.  Never before has a customer been so informed before making a purchasing decision, and that information is coming from influencers, not faceless brands.  Product reviews on YouTube…  Influencers building audiences and later on leveraging it to launch new...

Today we will be giving you some ideas when it comes to prepping your content. The Research Pillar is one of the most overlooked stages when starting to build your Content Ecosystem. This stage can be very overwhelming when starting to produce content at scale, and is where most companies find the first roadblock. This is why you must take control of this stage and start executing. The following 1...

Does the amount of followers and/or subscribers matter?  If you are in the B2B space, the answer is no.  In today’s episode we share a bit more about how your number of followers doesn’t determine how much you make, and some ways you can thrive with your small audience.  Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect wi...

We spent $87,000 on our content team so you don’t have to.  Gary V has three TikTok-specific editors in, Alex Hormozi spends $70,000 per month on his content, and many others have been building incredible teams with amazing results.  After years investing in our in-house processes, and seeing the amazing results it brings; we share some of the behind the scenes.  This process will save you thousan...

What does it take to 10X your audience growth?  Join us in today’s episode of Content Is Profit as we share commentary on Hormozi’s framework to grow his social media to 1M followers in 6 months!  This is part two of two, in which we talk about the virality simplified formula, easy content creation frameworks, and what the new distribution of Alex Hormozi looks like.  Enjoy! Questions? Connect wit...

What does it take to 10X your audience growth?  Join us in today’s episode of Content Is Profit as we share commentary on Hormozi’s framework to grow his social media to 1M followers in 6 months!  This is part one of two, in which we talk about his $100k advice from Grant Cardone to 10x his content results, how your focus shouldn’t be the production, and how the twitter way is the new way.  Enjoy!...

Did you know ratings and reviews don't help you rank higher in podcasting? Yeah, surprising. Here is today's conversation of Content Is Profit were we discussed some of the top lessons learned in Podcast Movement 2022. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Gro...

We are back from Podcast Movement 2022 in Dallas, Texas! This weekend we decided to re-charge so we can start strong and bring you guys the best of the best from the event. Today we have a special conversation we had with Benjamin Shapiro from the MarTech Podcast and the HubSpot Podcast Network about how to create a fail proof B2B content strategy! Enjoy! Questions? Connect with us here. Get Your...

We are at Podcast Movement 2022 in Dallas, Texas! In this mini-episode we share our top lesson from the first day of the event. A true #GoldenBoulder shared by the one and only John Lee Dumas, host of the Entrepreneurs on Fire podcast. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Prof...

What data should you be paying attention to when it comes to micro-content and podcast growth? In today’s conversation we discuss the results of a micro-content publishing experiment Luis Daniel has been conducting. Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit’s Facebook Group!...

What are you going to say? How are you going to say it? Those are the two most common questions when it comes to creating content. And these can be paralyzing.  Fortunately, there is a very simple solution. It requires some upfront effort, but the results will set you and your business for a lifetime supply of content. That’s what we discussed in today’s episode. Enjoy! 👉 Make sure to follow Cont...

With all the advice that can be found online, starting or scaling a business can become overwhelming. But what if you could stick to one strategy and one channel until you reach the 7-figure run rate? That’s part of what we talked about in today’s conversation with the Sales Sensei himself, Michael Chu. Some of these conversation #GoldenBoulders were: 🔥Is Having Humility Good or Bad?  🔥Michael’s...

There’s a lot of noise telling you how you should build your business. Reality is, it ain’t as pretty and glamorous as many people make it see. You’ll have to make sacrifices, work hard, and do boring work. Lots of boring work. That’s part of the conversation we had today with our friend, Jan Ditchfield, who transitioned her multi-million dollar experience with non-profits into the for-profit worl...

One of the first business books we read was The Ultimate Sales Machine. How not pick it up when every businessman we look up to recommends it? A few years after reading that book we connected with the author’s -and legendary entrepreneur, Chet Holmes- daughter, Amanda Holmes. She has taken upon herself to keep sharing her father’s legacy, and in doing so, she has updated The Ultimate Sales Machine...

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth. There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa. So, what makes these wildly profitable newsletters successful? That...

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth. There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa. So, what makes these wildly profitable newsletters successful? That...

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth. There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa. So, what makes these wildly profitable newsletters successful? That...

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth. There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa. So, what makes these wildly profitable newsletters successful? That...

In the next couple of episodes, we’ll be discussing everything about newsletters with expert Ethan Brooks. 👉 What is the right type of newsletter for you 👉 What are different ways you can monetize your newsletter 👉 How can you grow your subscriber base  And much more… This is episode 1 of a 4 part series. Enjoy! 👉 Subscribe to Content Is Profit and leave an honest review! Questions? Connect wi...

Does practice really make perfect?  There is no such thing as the perfect piece of content, but practice certainly makes “improvement”. That’s what we experienced with one of our clients, who had no experience in creating content when we started, and now steps in front of the camera with confidence and passion to share his message. But what are the elements that helped him get there? That’s exactl...

Today, more than ever it is easier to get access to people. Or at least easier to attempt contacting them. Getting them to answer is another challenge. So, how do you get them to pick up your calls? That’s what we discussed in today’s conversation. The principles behind getting the attention of your prospects and capitalizing on it. Hope you enjoy this episode as much as we did. 👉 Subscribe to Co...

Are social media platforms’ updates really in your best interest? Or are they a move to keep you hooked, consuming more, and profiting of your attention? It is no news that if something is free you are probably the product. Or, if you are an entrepreneur, you have to pay to play. In today’s conversation we explore what these changes can potentially represent for you and your business. What are the...

Podcasting is hard work. Growing an audience is even harder. When starting our podcast the goal was simple: connect with as many people on a one-to-one level as possible. Our priority was the guests. Right after the 260 episode mark we got offered to be part of the HubSpot Podcast Network, and their investment -like any other sponsor- required for us to start growing an audience. After three month...

After 300+ episodes of Content Is Profit, we have gotten quite a few compliments along the lines of… “This was the most fun podcast I’ve ever been to” “This was an incredible conversation” And my favorite; Todd Brown’s… While reflecting on what is it we do that causes this reactions on our guests, I put together my (Fonzi’s) top 3 tips for rapport-building interactions. Hope they serve you as much...