Content is for Closers

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link...

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Support the pod by spreading the word. Use this link...

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  - #content #entrepreneurship #contentmarketing #closer -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to...

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share...

Topics in our conversation included:  (2:10) How does community building affect the bottom line?  (5:52) What does building a community for a brand look like practically?  (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand (19:06) How Nicole would spend $150k on content marketing (23:00) The role email plays in community building (39:30)  Have you...

"content snacks" are daily videos that explain a specific idea, exercise, or framework that will help you make content that closes more effectively. - #content #entrepreneurship #contentmarketing #closer - * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to shar...

"content snacks" are short daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.  -  #content #entrepreneurship #contentmarketing #closer  -  * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast...  * Have you joined our private email group yet? Go...

In this conversation, we talked about:  (2:30) What we’d do if we weren’t marketers (trigger warning for pilots) (6:20) What is Rudderstack? (11:10) How to train your team to create content for you (15:05) Content creation process guaranteed to resonate with customers (23:33) “Greatest hits” start working just as you’re tired of them (25:12) How to grow a brick & mortar business (31:30) How Eric w...

Topics in our conversation include:  (1:36) The best content each of us has ever created (5:19) How we generated millions after previous content failures  (9:30) How to establish messaging that will let your content close (17:05) Real, local companies who are driving $$$ thru content (20:33) Have you Heard? Clickup + Henry Belcaster Links & Resources:  “The Stain” horror Film Trailer Small Home Bi...

On this episode, Adam talks to Leighton Taylor from Envision.io about where eCommerce is heading, how you can leverage it for your business, and a practical guide to building a customer-centered eCommerce experience for your business. Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. Th...

On this episode, Adam dives into why storytelling is so often done poorly in content campaigns and how to craft a compelling story that sells. Ad mentioned on the show: WATCH HERE The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism .

On this episode, Adam discusses why business that rely upon organic content as a source of lead gen and content distribution may be noticing a dip in effectiveness recently, and what they can do to start getting leads again.  The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism .

On this episode, Gary Schwake and Eric Dodds from Yield Group join the show to provide startups and evolving companies with a deep dive into how they should be using data to inform and drive growth decisions, and specific steps to finding and implementing the software that will help them do so. The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeare...

On this episode, Adam explains which metrics marketers should be paying attention to in order to understand if their campaigns are producing results or not. hint: it’s not just “leads” The post I Need Leads…NOW! appeared first on Digitalism .

On this episode, Adam interviews a legend. Gene De Libero is a pioneer in the digital frontier. He’s also one of Adam’s closest friends in the industry and a mentor. From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companie...

On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, blogging, and data capture to track and cultivate leads. For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz . The post How to Create Organic Conte...

On this episode, Adam talks about the concept of Deep Work , how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has helped Strafire grow. The post Deep Work for Sales appeared first on Digitalism .

Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teaches other sports coaches how to build their own business. On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to...

On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn a reputation as an expert with your target audience. The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism .

Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.  Since being founded in 2011, Bellhops has raised $51 million to fund their effort of dominating an industry as old as our economy: moving services. On this episode, we talk to President Cam Doody and Head of Marketing Eric Nalbone, about how digital is allowin...

On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result. 

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.  1. write down your companies values or pillars of truth  2. identify the "channels" where your customers spend their time  3. brainstorm creative create to create episodic content for each channel 4. deploy and scale via organic outreach, paid media, influencers, e...

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run.  4 steps to building a strategy:  Identify who your customer is and what they desire Determine where your customer is spending their attention Foster creative ideas to engage with your customer Def...

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results. David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and of...

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company.  John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses.