Heard Podcasts
Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
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Heard Podcasts
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Podcast website
Latest episode
Sep 8, 2023
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Episodes
the difference between good and bad ads (from the show yellowstone) 07.12.2021 5:02
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
stop telling boring stories (here's how) 06.12.2021 6:26
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how to ask for the sale and create systems that convert 03.12.2021 8:35
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how to drive inbound leads to your site 02.12.2021 7:33
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Ep. 14 - How to drive technical sales through content with Bradley Chambers 01.12.2021 32:26
Topics in this conversation include: * (4:32) Have you Heard? * (8:23) Why Cribl is a $200m business * (12:20) How to use content in highly technical sales * (16:12) Tracking attribution in long sales cycles * (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac) * (26:32) How to spend $150k on content marketing Links & Resources: Follow Bradley on...
how to setup your pipeline to close sales in 2022 30.11.2021 7:24
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
finish 2021 strong - 33 day challenge! 29.11.2021 7:58
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Thanksgiving Special: Advisory Board Fantasy Draft 24.11.2021 40:50
In this Thanksgiving special episode, Adam and Carlton are joined by Derek for a fantasy draft of an all-star advisory board for a fictional sports franchise.
our process (heard 2022 planning) 19.11.2021 7:31
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
our marketing strategy (heard 2022 planning) 18.11.2021 12:47
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Ep. 12 - How this former intern launched her career through 100 days of creating with Rachel Braun 17.11.2021 36:48
Show notes: * (6:12) Have you Heard? * (12:23) How a personal project turned into a career * (15:20) Why consistency is > creativity * (21:12) How building a personal brand opened career opportunities for Rachel * (26:32) Practical tips to using new media platforms for business brands Links & Resources: Follow Rachel on Twitter This Week In Startups Scramble Land (Carlton’s App) Newspapers.com -...
our core focus (heard 2022 planning) 16.11.2021 8:32
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
our core values (heard 2022 planning) 15.11.2021 8:45
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
listener shoutout - new business started as a result of this show! 12.11.2021 4:45
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how to tell a story through content (live recording from university lecture) 11.11.2021 40:12
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Ep. 11 - You should buy & monetize a media brand in your niche (here's why) with Preston Holland 10.11.2021 40:42
Show notes: * (8:04) Have you Heard? * (10:45) How Flying Magazine has lasted since 1927 * (15:20) The theory and process of buying a media company * (24:12) Packaging content in multiple mediums to offer maximum audience value * (30:42) Practical ideas on how to monetize a niche audience and community Links & Resources: Follow Preston on Twitter Flying Magazine Bubble (No Code) SBA Loans * Want...
how kobe bryant went from HoF hooper to Oscar winning storyteller 09.11.2021 6:44
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how a landscaping client made $4million knocking on doors 08.11.2021 6:47
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
4 signs of bad content your audience is trying to avoid 05.11.2021 7:09
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
the biggest reason your audience isn't growing (easy fix!) 04.11.2021 5:28
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Ep. 10 - Why Creating Inclusive and Diverse Content will Make Your Business Better with Maribel Lara 03.11.2021 43:25
Highlights in this episode include: Show notes: * (7:20) How SMBs can better operate their businesses * (13:36) Maribel’s POV on starting and creating content stories * (21:32) THE KEY TO FINDING GREAT NYC PIZZA (how content made it ez) * (28:54) Practical, No BS steps to creating inclusive and diverse content * (39:53) Have You Heard Links & Resources: Follow Maribel on Twitter Chacho Valadez D...
should i be using publishing my podcast as a video? 02.11.2021 3:13
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
you should be publishing new episodes daily (how to) 01.11.2021 6:04
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
all the advice i got was wrong. ideas are what matter most. 29.10.2021 4:19
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how i launched a brand new product in under 24 hours 28.10.2021 8:51
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
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