Superpath

Content, Briefly

Business EN ↓ 159 episodes

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Author

Superpath

Episodes

Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber 14.04.2023 36:27

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, we...

Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off 04.04.2023 41:38

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today. Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, though...

Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process 21.03.2023 36:11

In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience. Shopify is a...

LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup 07.03.2023 44:42

Blake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates. Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNot...

Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter 22.02.2023 40:22

Tina Donati, Content and Partner Marketing Lead at Alloy, joins Jimmy to discuss how Alloy's content team operates. They explore Alloy's strategy and organizational structure, providing an in-depth look into how the team works smoothly and efficiently....

Crossbeam: How Sean Blanda Built a 55,000-person Newsletter 15.02.2023 36:50

Sean Blanda, VP of Content at Crossbeam joins Jimmy on the inaugural episode of Content, Briefly. Sean shares his insights on building a successful content team, emphasizing the importance of trust and communication in a remote work environment. Crossb...

Dock: How Eric Doty Scales Content as a One Person Team 15.02.2023 39:36

Eric Doty, Content Lead at Dock, joins Jimmy to explore the nuances of a lone wolf approach to content marketing. This episode highlights the importance of giving individuals the freedom to do their job, the challenges and benefits of operating as a on...

Klaviyo: How Tracey Wallace Operationalized Success 15.02.2023 35:56

Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack. Klaviyo is a SaaS company that offers email and SMS marketing as...

Content, Briefly: Trailer 09.02.2023 0:49