Content, Briefly

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more. ************************ Timestamps: 00:00 Intro 02:21 Who is Jessica W...

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more. ************************ Timestamps: 00:00 Intro ...

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ***********************...

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much...

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more. ************************ Timestamps: (00:00) - Intro (02:05) - Who is Fara Rosenzweig? (0...

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, cre...

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG...

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss: - How Nicole manages content across multiple brands - How she stays in touch with customer needs and feedback - The moment her company realized its messaging was broken 👉 You can...

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss: - How Alina built a rock solid bench of freelancers - Why attention to detail and SOPs are the not-so-secret key to success - How she runs a massive blog with a tiny team 👉 You can ...

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss: - How Caitlin scaled content production to 50 articles/month - Her process for making sure every piece is reviewed by an SME - Why she's rolling our her content strategy in di...

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers - How SaaS companies can leverage creators' skills and audiences - How to market a multi-product app wit...

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers - The fundamental marketing principles that power Code Climate's strategy - How (and why) she's so ...

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running - How she secures great projects over and over again - Tips for diversifying income streams and chasing novelty 👉 You can ...

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content - Why 80% of buyers still love Google - What content team should be doing in 2024 You can read the full report here: https://www.marketingog.co...

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His recommendations for diversifying content 👉 You can follow Ty Magnin on LinkedIn here: https://ww...

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time) - Why learning new skills has been so much fun - How video is taking content marketers back to their roots...

On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel - How mastering tools has become a career advantage - Why the content team meets weekly to look at metrics - How Mel balances con...

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit - What B2B sites can learn from niche media sites like Living Cozy - The importance of learning too...

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach - Why he only measures data points with a dollar sign in front of them - Recart's unique SaaS + service model - Lessons lear...

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers - What B2B marketers can learn from B2C (and vice vers`a) - Ideas for using social media more effectively - Lia's advice on care...

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one - Why Mark tackled small wins in his first month on the job - The reasons SEO isn't a priority for Freshpaint 👉 You can ...

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing? - How Ashly approaches writing projects - How a career in content marketing prepared her for this new career - What content marketers can lea...

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust - Why Stewart eschews SEO in favor of an owned audience approach - Why he doesn't milk content or community for metrics 👉 You...

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product - Using repeatable content formats to increase velocity - Programmatically repurposing long-form content into useful snippets - H...

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job - How to ""pay the bills"" with SEO to free you up to try new things - Delivering on search intent without content...