Superpath

Content, Briefly

Business EN ↓ 159 episodes

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Author

Superpath

Episodes

OGM: Nigel Stevens on what SaaS buyers really want 20.11.2023 28:48

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content - Why 80% of buyers still love Google - What content team should be doing in 2024 You can read the full report here: https://www.marketingog.co...

Animalz: CEO Ty Magnin on the state of content 13.11.2023 31:33

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His recommendations for diversifying content 👉 You can follow Ty Magnin on LinkedIn here: https://ww...

Kapwing: Greg Ciotti on the future of content marketing 06.11.2023 46:59

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time) - Why learning new skills has been so much fun - How video is taking content marketers back to their roots...

MNTN: Mel Yap on the necessity of a well-rounded content program 30.10.2023 26:21

On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel - How mastering tools has become a career advantage - Why the content team meets weekly to look at metrics - How Mel balances con...

Living Cozy: Ash Read on content businesses and niche media sites 23.10.2023 37:32

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit - What B2B sites can learn from niche media sites like Living Cozy - The importance of learning too...

Recart: Aaron Orendorff on low-volume, high-impact content 16.10.2023 48:08

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach - Why he only measures data points with a dollar sign in front of them - Recart's unique SaaS + service model - Lessons lear...

Teal: Lia Zneimer's mission to turn 500,000 users into customers 09.10.2023 42:29

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers - What B2B marketers can learn from B2C (and vice vers`a) - Ideas for using social media more effectively - Lia's advice on care...

Freshpaint: A content strategy crash course with Mark Rogers 02.10.2023 34:57

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one - Why Mark tackled small wins in his first month on the job - The reasons SEO isn't a priority for Freshpaint 👉 You can ...

Ogilvy: Ashly Stewart on creating amazing user experiences 27.09.2023 37:20

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing? - How Ashly approaches writing projects - How a career in content marketing prepared her for this new career - What content marketers can lea...

Mutiny: Stewart Hillhouse's "owned audience" framework 18.09.2023 37:44

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust - Why Stewart eschews SEO in favor of an owned audience approach - Why he doesn't milk content or community for metrics 👉 You...

Sacra: Jan-Erik Asplund's process for creating content worth paying for 11.09.2023 35:21

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product - Using repeatable content formats to increase velocity - Programmatically repurposing long-form content into useful snippets - H...

SimpleTexting: How Nathan Ellering tackled his first 90 days on the job 04.09.2023 36:40

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job - How to ""pay the bills"" with SEO to free you up to try new things - Delivering on search intent without content...

Inscribe: How Brianna Valleskey ensures total sales/marketing alignment 28.08.2023 37:35

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams - How her team supports a long and technical sales cycle - Why "booked sales calls" is her favorite con...

Lasso: Jess Cook on her 12x "content repurposing multiplier" 22.08.2023 40:42

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features - Why she's chosen to invest heavily in audio and video content - Her process for getting to know the cus...

Workweek: Ben Bradbury's advice on talent-first content strategy 14.08.2023 50:42

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content - Why empowering your writers and creators is so important - How to repurpose content for maximum impact - How to run virtual ...

MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results 07.08.2023 44:18

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one - Addressing thousands of use cases with limited resources - How to choose topics when there are infinite choices This...

Zapier: How Lane Scott Jones proved a 454% ROI on content 31.07.2023 45:27

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier - How she grew the team from four to 20 people - How (and why) Zapier publishes 85 articles each month - How A.I. is speed...

Voiceflow: Kristin Hillery on bringing a new category to market 24.07.2023 35:43

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap - Building a content strategy around a product - Why small teams and good vendors thrive together 👉 You can follow Kristin Hillery on Link...

Arrows: Stuart Balcombe on platform-native content and knowing your reader 17.07.2023 34:37

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar - The importance of platform-native content - Why Arrows puts an "unsubscribe" link at the top of every newsletter 👉 You c...

Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy 10.07.2023 34:24

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart - The huge importance of content ops - Advocating for resources, people and tools 👉 You can follow Sonja Jacob and Mahu Sim...

Minuttia: George Chasiotis on building an agency and navigating the "content recession" 03.07.2023 35:11

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia - The "content recession" - How Minuttia has protected itself from A.I. 👉 You can follow George Chasiotis on LinkedIn here: https://w...

Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program 12.06.2023 30:14

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their fre...

Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers 29.05.2023 36:43

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-...

Peak Freelance: Elise Dopson on the State of Freelancing 15.05.2023 32:46

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing. From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to bec...

Clearbit: Analytics Expert Julie Beynon on Measuring Content 01.05.2023 30:44

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit. Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business. After a short stint in content...