Content Amplified

In this episode we interview Kim Klamballa , Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands. What you'll learn in this episode: Why “relentless preparation” beats raw talent every time A 3-part framework to structure marketing campaigns that actually deliver How to shift your messaging from “I” to “you” for better engagement How CoinDes...

In this episode we interview Tamara Laine , Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms. What you'll learn in this episode: How AI is transforming the way we search and shop online. The rise of "Shoptainment" and how live shopping creates emotional connections. Why community-driven shopping is essential for new...

In this episode we interview Robyn Showers . Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing. What you'll learn in this episode: How Robyn's team uses AI for research, persona development, and SEO content Why AI isn’t replacing creativity—but making room for more of it The role of "content IP"...

In this episode we interview Donald C. Kelly , founder of The Sales Evangelist and host of the podcast by the same name. What you'll learn in this episode: Why LinkedIn is still the most powerful yet underutilized tool for B2B professionals The “Connect, Share, Engage” strategy that builds trust and drives real sales conversations How to personalize your outreach and avoid sounding like every...

In this episode we interview Veronica Fiscus , a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems. What you'll learn in this episode: How “Connor the Content Octopus” became a powerful visual metaphor for content strategy Why every piece of content should serve a singular business goal How to align blog posts, social media, and email to...

In this episode we interview Brittney Thompson , a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing. What you'll learn in this episode: Why AI has exposed the saturation of top-of-funnel content How to craft bottom-of-funnel content that builds trust and differentiates The balance between using AI too...

In this episode we interview Dave Davies , Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer. What you'll learn in this episode: How generative engines are transforming SEO, content strategy, and attribution models Tactical SEO differences between Bing and Google in a generative-first search era Why agents and retrieval-augmented generation (RAG) will...

In this episode we interview Ben Anderson , Director of Product Growth Marketing at Angel Studios . What you'll learn in this episode: How Angel Studios grew from 6,000 to over 1 million members in under two years The power of the “wisdom of crowds” in shaping film and TV content How the Angel Guild gives fans the power to greenlight projects What the Sean Ellis test can teach entrepreneurs a...

In this episode we interview Jonathan Marciano , VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office. What you'll learn in this episode: Why DataRails built a mascot—and how it’s redefining B2B brand storytelling The strategy behind launching Bob Sheetner, the FP&A Panda How humor, character, and relatability build social media momentum Tips for creating a masco...

In this episode we interview Molly Bridges , Head of Events and Experiences at Bilt Rewards. What you'll learn in this episode: Why in-person events outperform digital touchpoints for connection and retention How Maslow’s hierarchy of needs shapes Molly’s event strategy The power of structure, signage, and subtle details to calm social anxiety Tactical ways to balance premium production with...

In this episode we interview Travis Reindl , Senior Vice President and Chief Communications Officer at Strada Education Foundation. With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions. What you'll learn in this episode: The one powerful mindset...

In this episode we interview Jason Baum , Head of Community at Sauce Labs.  Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement. What you'll learn in this episode: Why most companies get community wrong from the start The three essential questions every brand must ask before launching a community...

In this episode we interview Anton Shulke , Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity. What you'll learn in this episode: The key distinction between creator marketing and expert influencer marketing Why paying for attention...

In this episode we interview Brady Crump , Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience. What you'll learn in this episode: Why SEO “packages” from web hosts are a waste of money. How shady agencies exploit small businesses with meaningless reports. Simple steps to vet an SEO partner the right way. Why referrals and in-house...

In this episode we interview Derek E. Weeks , CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.   What you’ll learn in this episode: Craft opening lines that compel the next sentence—and the next. Build a thriving product or interest community with free tools like...

In this episode we interview Shubham Saurabh , Senior Manager of Growth Marketing at Daxko . What you’ll learn in this episode: Why leading with content earns more trust than pushing demos How to write outbound emails that actually get read The “give to get” approach and how it changes the buyer’s journey Tactical ways to track engagement and intent using soft metrics How to design outbound campai...

In this episode we interview Ritvij Gautam , Head of Growth at Glencoco . Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul. What you’ll learn in this episode: Why authenticity matters more than ever in AI-written content How to start y...

In this episode we interview Kharlo Barcenas , Head of Sales and Marketing at VEC , a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results. What you’ll learn in this episode: How Kharlo discovered credibility was the true gateway to customer trust The critical role of content i...

In this episode we interview Kiran Kulkarni , Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency. What you'll learn in this episode: How Kiran transitioned from engineer to marketing leader The content channels that generated 80% of Thunderclap’s pipeline Why focusing on bottom-of-the-funnel content drives conversions How to build trust with “scorecards” and result...

In this episode we interview Sidharth Iyer , a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy. What you'll learn in this episode: Why content should start at the bottom of the funnel, not the top How to align content creation with measurable pipeline impact The power of short-form video explainers in complex B2B sales cycl...

In this episode we interview Kellie Cummings , a seasoned communications consultant with deep experience leading comms through crisis—most notably during the 2008 global financial collapse. She now helps organizations strengthen their internal trust through intentional, meaningful communication practices. What you'll learn in this episode: Why trust erodes silently inside companies—and how to...

In this episode we interview Ernesto Aguilar , Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco. What you'll learn in this episode: Why trust and relevance are the cornerstones of audience engagement How public radio builds content around context, not just information A simple yet powerful framework for storytelling borrowed from speechwritin...

In this episode we interview Lisa Heiss , UX and behavioral design specialist and founder of Uxelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy. What you'll learn in this episode: The real meaning of behavioral design and how it applies to content marketing Why most content fails—not because of what’s said, but how it’...

In this episode we interview Zane Derbyshire , Content Director at Arosa and a veteran of both South African radio and U.S. brand storytelling. With over 22 years of experience, Zane brings sharp insight into the craft of blending emotional resonance with strategic precision. What you'll learn in this episode: How to harmonize data and creativity to tell unforgettable brand stories Why audien...

In this episode we interview Cassidy Gaertner , a seasoned marketing leader currently driving strategy in the tech and utility sectors. What you'll learn in this episode: How to transform traditional B2B content into fun, engaging storytelling The secret behind turning a boring ebook into an award-winning murder mystery Why snackable content beats long-form in today’s market Creative ways to...