Content Amplified

In this episode we interview Amit Gupta , longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next. What you'll learn in this episode: Why AI is now the first consumer of your content—not humans How the shift from keyword t...

In this episode we interview David Kyle Choe , Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity. What you'll learn in this episode: Why documenting failed experiments and messy processes creates credibility How research can become content that strengthens...

In this episode we interview Matt Holden , Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns. What you'll learn in this episode: Why true alignment means knowing the why behind every campaign How to merge promotional and content calendars for clarity and focus Why involvin...

In this episode we interview Mick Essex , Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-saving custom GPTs that actually ship.  See Powr's custom GPTs. What you'll learn in this episode: The simple rule to decide prompt vs GPT: when you repeat a similar prompt three times, make a GPT instead.  How adding a clear knowledge base and iterating wit...

In this episode we interview Katie Hickey , Senior Director of Revenue and Growth Marketing at Dscout.  What you'll learn in this episode: How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold. Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories. Smart incentives that...

In this episode we interview David Malmborg , VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses.  What you'll learn in this episode: Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable.  A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL...

In this episode we interview Sean Huntington , Marketing Director at Strive.  What you'll learn in this episode: How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange. A simple test for resonance: build for one specific person first, then scale what works. Ways to escape vanity metrics: measure co...

In this episode we interview Daniel Nasaw , content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter. What you'll learn in this episode: What it actually means to "cover your company like a beat" How to identify internal subje...

In this episode we interview Justin Cruz , Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable.  Subscribe to Justin's Substack.   What you'll learn in this episode: How Justin defines personalization: relevant and timely messaging, not a first-name token. A simple definition of scalability: systems that compound...

In this episode we interview Billy Cripe , Global Vice President of Marketing at Solifi, a leading financial services SaaS company. Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement. What you'll learn in this episode: Why content is more than a marketing asset—it's a gra...

In this episode we interview Ryan Radcliff , who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent.  What you'll learn in this episode: How to design weekly programs one or two people can ship on time, every time.  A simple newsletter play: handwritten no...

In this episode we interview Luke Hayes , a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns.  What you'll learn in this episode: How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them....

In this episode we interview Sherri Schwartz , a marketing leader at Ovation CXM, about building a video-first system that turns a single recording into dozens of assets.  What you'll learn in this episode: How to transform one long-form interview into webinars, YouTube anchors, and a stream of LinkedIn micro clips. A slicing method: cut each Q&A, title clips with the problem solved, and...

In this episode we interview Susan Powell . She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals.  What you'll learn in this episode: How to position your company as a trusted expert by solving real customer challenges, not chasing trends. A simple starting point for strategy: run a candid SWOT, sketch core pe...

In this episode we interview Jill Ransome , SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B. What you'll learn in this episode: Why AI is an amplifier,...

In this episode we interview Jeremy Weisz , who runs Rise25 and hosts Inspired Insider.  What you'll learn in this episode: How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies. A practical “give first” approach to sales that removes pressure and builds trust. Ways to spotlight partners and clients on LinkedIn so they eagerl...

In this episode we interview Ethan Prete , a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results. What you'll learn in this episode: Why most marketers waste time on broad targeting—and how to fix it How to build a real ICP using actual closed-won data (not guesses) The “...

In this episode we interview Jesus Requena , VP of Marketing at Sanity, a content management system built for developers. What you'll learn in this episode: Why traditional marketing fails with technical audiences The two core principles behind “anti-marketing” content How to create writing guidelines that actually drive clarity Why ambiguous words like “efficiency” or “flexibility” weaken yo...

In this episode we interview Carmela Fortin , AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide. What you'll learn in this episode: Why generative engine optimization (GEO) is reshaping marketing b...

In this episode we interview Dan Ring , a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies. What you'll learn in this episode: Why announcements carry authority that blog posts often lack How press releases can directly support sales and marketing teams The best ways to distribute announcemen...

In this episode we interview Paroma Sen , Head of Marketing at Astera Labs. What you'll learn in this episode: The right time for startups to invest in marketing How to build a marketing team and structure from scratch Why process matters—but shouldn’t become rigid dogma Strategic ways to balance insourcing and outsourcing content production How content can drive engagement across every stage...

In this episode we interview Nettie Reynolds , playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel. What you'll learn in this episode: How a strong opening hook in theater translates to top-of-funnel content. Ways to build trust and emotional connection in the middle of the funnel. Why resolution in a pla...

In this episode we interview Anna Dietrich , Associate Director of Brand at Tauck , a luxury guided tour company celebrating its 100th anniversary. What you'll learn in this episode: How to weave a brand’s century-long history into modern marketing without feeling outdated. Ways to collect and share authentic customer stories from multiple channels. Creative methods to involve partners, patro...

In this episode we interview NJ Skoberne , a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction. What you'll learn in this episode: Why product market fit isn’t enough to scale The key to...

In this episode we interview Adi Soozin , bestselling author of T ools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods. What you'll learn in this episode: How guerrilla marketing actually started—and why it s...