Content Amplified

Most B2B companies don’t lose because they lack opportunity. They lose because they try to be everything to everyone. In this episode of Content Amplified , Amie Milner, EVP of Marketing and Sales Enablement at Abstrakt, breaks down how a focused niche attack strategy fuels predictable pipeline growth—and why specialization, not scale, drives stronger close rates. Amie shares how Abstrakt grew int...

Everyone is publishing. Few are saying anything new. In a world where AI can generate a blog post in seconds, what actually makes thought leadership real ? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and managing partner of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algor...

Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter. In this episode of Content Amplified , host Ben Ard sits down with Fred Faulkner , SVP of Marketing at McFadden Digital, to unpack how leaders and teams can use custom GPTs as true collaborators—not replacements. Fred shares how he builds AI “bench strength,” trains GPTs to...

Buzzwords don’t make your content smarter—they make it forgettable. In this episode of Content Amplified , Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you’re trying to reach. Drawing from a career that spans journalism, PR, cybersecurity, and SaaS marketing, Abby shares a clear, practical approach to writing content th...

People don’t trust brands. They trust people—and that changes how modern brand stories should be told. In this episode of Content Amplified , host Ben Ard sits down with Beka Wueste, Director of Brand and Marketing at Integrated Data Services, to unpack why people-centered storytelling consistently outperforms brand-first messaging. Drawing from her experience across government contracting, techno...

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency? How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified , host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated cr...

Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible. In this episode of Content Amplified , Benjamin Ard sits down with Bridget Folliard Terrones , VP of Marketing and Communications at the Institute of Real Estate Management (IREM) . Bridget shares her uniq...

Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader with deep roots in both B2C and B2B, to explore the shift from surface-level demographics to belief-level audience insights. April reveals he...

Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase ope...

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience. In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates me...

Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "content chaos" to clarity by building a dedicated content strategy function from the ground up. Jennifer reveals how to take an organization with hundre...

Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on your website. They dive deep into how founder stories, employee advocacy, and authentic community narratives can build trust and cut thr...

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for find...

Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro to discuss why your most loyal customers are your best marketing channel and how to turn their advocacy into a powerful content engine. In this e...

For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law". But in a world of infinite channels and user-generated content, rigidity is a weakness. If your brand cannot flex, it breaks. In this episode, Lee Phenner (formerly of Fitch and Hill Holliday) argues that modern brands need a soul, not just a...

Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts. In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to dissect the pendulum swing between AI efficiency and human connection. As content volume explodes, Chantal argues that the "old way"...

Discover how to balance the incredible speed of AI with the absolute necessity of human connection in this deep dive into the future of product marketing.  In this episode of Content Amplified, Ben Ard sits down with seasoned marketing leader Christine Jennings to discuss why today’s marketers can no longer afford to be AI novices and how to use technology as a partner rather than a replacement. C...

The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones , business marketing strategist and tech founder,...

Integrated communications is not just a marketing tactic; it is an operating system where paid, earned, shared, and owned media stop operating in silos and start reinforcing one another to drive measurable outcomes. In this episode, Nikki Little , CMO at Franco, joins the show to explain how to dismantle the barriers between your marketing departments. She breaks down exactly how to utilize the PE...

What does travel guru Rick Steves have to do with enterprise software marketing? Everything. Rick didn’t just build a business; he built an empire by treating his content—his guidebooks and shows—as the actual product, a strategy that modern B2B brands are failing to replicate. In this episode, Lee Densmer , content marketer and author, joins the show to dismantle the "anonymous corporate mar...

Just a quick update, no more episodes are going live on Content Amplified until January of 2026, so enjoy the holidays!  Text us what you think about this episode!

In this episode we interview Kelley Hippler , Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard.  What you'll learn in this episode: Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chat How to set shared revenue goals so marketing stops optimizing for leads and start...

Learn how to sharpen positioning with real customer feedback. In this episode we interview Bernie Goldenberg , Fractional PMM Leader, on how customer insight shapes positioning that actually lands. What you'll learn in this episode: Where to find the highest signal customer feedback across sales, support, and success How to turn scattered insight into a clear voice of customer narrative When...

In this episode we interview Paul Hemingway , a marketing leader at Lighthouse Foods , about how smart brands choose media channels when budgets are tight and competitors are loud.  What you'll learn in this episode: How to pick channels based on who you want to reach  Why “share of voice” changes your media strategy  How to think about competitors before you spend a dollar  What to measure a...

In this episode we interview Val Capone , Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group , in Phoenix, about what has and has not changed in marketing since 1987.  What you'll learn in this episode: How print first workflows and hard deadlines created intentional marketers before metrics existed Ways to apply old school rigor to modern too...