Content Amplified

In this episode of Content Amplified, host Ben Ard talks with Allison Myers, Director of Marketing and Communications at Fives Interlogistics, about how identifying your professional superpower changes everything, from your personal brand to how you hire, how you show up on LinkedIn, and how you cut through the noise in B2B marketing. Allison shares a simple three-question framework for finding wh...

In this episode of Content Amplified, host Ben Ard sits down with Natalie Cunningham, SVP of Marketing at Data Axle, to tackle the tension every marketing team feels: you're producing more content than ever, but pipeline isn't moving. Natalie breaks down why the constant pressure to produce is actually the problem, not the solution. She introduces the concept of audience intelligence, go...

Most companies still treat sales enablement like a training department. Jason Gwilliam thinks that's exactly why their reps take too long to close. With 25 years in healthcare and med-tech, Jason has built enablement programs from the ground up at companies like Abbott, and he's seen firsthand what happens when enablement is treated as a true revenue system. In this episode, he breaks do...

You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather than just marketing. She walks through how to match message urgency to the right channel, how to keep the human touch while scaling through automation, and...

What if you treated every digital event like a live television broadcast instead of just another webinar? Roisin Hunt spent a decade in Irish television and radio before bringing that production-first mindset into B2B marketing, and the results speak for themselves. In this episode, Roisin explains why dead air is a crime, why production quality doesn't require a massive budget, and how to tu...

In a world where AI can produce polished content at scale, audiences are craving something different: realness. In this episode, content marketer Marisa Lather breaks down why the "anti-AI aesthetic" is gaining momentum and how brands can close the trust gap by putting real humans front and center. From leveraging creators and employee voices to rethinking how you measure personality-dri...

In this episode of Content to Close, host Ben Ard is joined by Claire Scull , founder of ORDO Consultants, to explore the powerful connection between seller curiosity and winning business. Claire breaks down how the best salespeople use natural curiosity to deeply understand prospects — and how that directly increases close rates. She walks through two key sales frameworks — BANT (Budget, Authorit...

In this episode of Content Amplified, host Ben Ard is joined by Justin Steinman , CMO of ModMed, for a masterclass on marketing organizational design and how it fuels a powerful content engine. Justin breaks down his philosophy of structuring marketing teams like a free market economy — aligning product marketers with product managers, specialty marketers with general managers, and demand gen mana...

In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend analysis rather than just content creation. Tuesday walks through her process of identifying mega trends using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) and how she...

In this episode of Content Amplified, host Ben Ard sits down with Tiffanie Reynolds , owner of MARCOM Consultants, to explore why trust-driven content comes from real people — not polished corporate messaging. Tiffanie shares why subject matter experts and authentic customer stories outperform traditional brand content, citing research that storytelling is 20 times more memorable than corporate me...

One fumbled call with a hot prospect. One honest conversation in a weekly check-in. One sales enablement leader who refused to let it happen again. Cassie Watkins didn't just create a battle card after her BDR struggled to differentiate against a competitor — she listened to the call, put herself in his shoes, and built something most enablement teams have never thought to create: a choose-yo...

AI slop isn't about tools being bad. It's about skipping the thinking and hitting publish anyway. Joya Scarlata cuts through the hype to show you where teams go wrong—and how to use AI as a partner without losing your brand voice. The moment AI made content creation easy, most teams started creating more, faster, and with less intention. The result is the homogenized noise Joya calls &qu...

Every click and conversion tells a story, but it's not the full story. Greg Silverman unpacks the hidden role your brand plays in customer decisions—and why ignoring it costs you revenue and long-term growth. Performance marketing wins every metrics battle. But when brands invest in understanding their actual role in the buying journey, performance improves dramatically. Greg reveals the gap...

Most marketers create content and hope it moves deals forward. Katerina Maerefat shows you the exact system to prove it does—then build more of what works. Content becomes powerful the moment you stop treating it separately from your revenue funnel. In this episode, Katerina walks through how to map content performance to pipeline stages, identify which pieces actually influence closed deals, and...

Most SMBs believe they need expensive tools, massive teams, and enterprise playbooks to build a real go-to-market engine. Launa Rich disagrees—and she explains why the best strategies often start with far less. In this episode of Content to Close , (our bonus Content Amplified Friday episodes!) Launa shares how smaller companies can drive real revenue with a clear brand, authentic partnerships, an...

What if your company already has dozens of thought leaders—you just haven’t unlocked them yet? In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura’s team built a program that taps into engineers, product experts, customer success leaders, and others across th...

What if your best marketing asset isn’t another campaign—but the knowledge already sitting inside your company? In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge management program that transformed marketing, improved proposals, accelerated employee development, and even reduced insurance premiums. What started with binders on a...

Most B2B content fails for a simple reason: it talks about the company instead of the customer.  In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what customers actually care about—and why anything else turns into what he calls a “glorified pamphlet.”   Nick shares a practical approach for uncovering real customer insight,...

Should marketing focus on brand or demand? That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong? In this episode of Content Amplified , Benjamin Ard sits down with Filippa Noghani — global marketing leader, former first marketing hire at multiple startups, and builder of international teams across the U.S., Europe, and Latin Am...

Everyone says “cut through the noise.” Almost no one explains how. In this episode of Content Amplified , Benjamin Ard sits down with Jessica Thames, Director of Marketing at Assurance Financial, to unpack one of the biggest challenges in modern marketing: attention is scarce, notifications are endless, and relevance is everything. Jessica brings 20 years of marketing experience — from sticking la...

What if your best marketing asset isn’t your copy — but your customers? In this episode of Content Amplified , Benjamin Ard sits down with Carol Wade, Senior Director of Marketing at Watchfire Signs, to unpack a simple truth: the most powerful stories aren’t scripted — they’re lived. Carol’s journey from small-town morning radio host to B2B marketing leader reveals a throughline most brands miss....

Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine. In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real business outcomes. Drawing from his experience scaling B2B companies 8x and 30x—and building revenue systems from the ground up—he shares how content can become t...

Most B2B brands think Instagram isn’t for them. Jenn Herman disagrees—and she has the data, strategy, and real-world results to prove it. With nearly 3 billion monthly active users, Instagram isn’t just a playground for lifestyle brands—it’s one of the largest directories of human attention on the planet. And in B2B, you’re still selling to humans. In this episode, Jenn (known globally as Jenn’s T...

What if your best-performing content didn’t start with a blog post—but with a question no one else thought to ask? In this episode of Content Amplified , Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack how quarterly first-party research became the backbone of their content strategy—and a serious competitive edge. Donna doesn’t treat research like a one-off campaign. She...

What if AI didn’t replace your creativity—but amplified it? In this episode of Content Amplified , Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity? Mandy has spent over 15 years in marketing—from the music industry to tech education—and she’s learned one sim...