Content Amplification Podcast

A business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.” The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading. Check out Macanta at https://macantacrm.com/ Peter's Book: h...

The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing. We talk in-depth about this in this episode.

Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one? This episode is all about this very important topic.

Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this. All too often, people wait too long to end that relationship, sometimes never at all. In this episode, we talk about understanding the red flags and when should you fire your client?

Delegation is a task that will be helpful in you being able to streamline and scale your business. In this episode, we talk about this and how you can implement it.

There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business. In this episode, we talk about those in detail. To learn more about automating your business go to https://www.bluecowmarketing.ca/automate

Summer is just about over and it's now time to begin to think about December. Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress. In this episode we talk about this very topic. To automate your business go to: https://www.bluecowmarketing.ca/automate

It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep d...

You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't) You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every da...

You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business.  It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led t...

Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business. In this episode, we talk about how you should focus on follow up with your clients and prospects. https://www.bluecowmarketing.ca/automate/

Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects? This disorganization is killing your productivity and your bottom line.

Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment? These are all very much great questions that are answered in this episode.

We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return. This is a BIG MISTAKE. You NEED to have a social presence. Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding

Scaling your small business doesn't have to be hard, it just needs to be smart. In this episode, Jody and Shaun speak about the important factors that play into scaling your business.

We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".

Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure? This episode Jody & Shaun dive into how failure can shape the what you do in your business.

Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year. Learn more at: https://Allanmiles.com

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children. https://beyondbook.co/

There are many tasks you're doing in your business each and every day, week and month that can be automated. Once automated you will gain back that time to focus on more revenue-generating activities. Want to talk about getting automation to work for your business? Go to: https://www.bluecowmarketing.ca/automate

We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show. We flipped roles and Shaun was the guest as Jody asked all the questions. We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years. (There was also a bald joke in there too - Thanks Jody)

In this episode, we speak about your vibe online, your reputation, and how to manage this reputation. About our Guest: Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Br...

In this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential. We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence. We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo

With the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.

David Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production...