Content Amplification Podcast

Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success. Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content. Take the diagnostic that Wendy speaks about...

There is not excuse these days for not understanding what your audience wants. Today's guest is Mike Maynard, founder of NapierB2B . Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on i...

Dr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™,  and has been featured on over 100 podcasts. Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to build...

The world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern. In this episode, I speak about how you can secure your online accounts to minimize your security risk. I mention Sucuri Two Factor Authentication SSL (Security Certificates) LastPass

These days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical. Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technolog...

Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.

Stop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand. This causes them to have comprehension burnout.

You've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline. This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic. If you want to learn more about how to develop your own mastermind, sh...

In 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online. Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro

You've created an amazing piece of content, now what? How do you get the most reach out of it? In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it. Get the checklist at https://www.bluecowmarketing.ca/contentchecklist

You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king. James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.  James and I had a great conversation about this very topic on today's episode.

This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.

This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.

Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity. Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end. Learn more here: https://www.bluecowmarketing.ca/learn/

Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer. We had a great discussion about how you can develop your own sales process and what to include. More great articles here: https://www.bluecowmarketing.ca/learn/

Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience. In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business. Find more helpful articles at https://bluecowmarketing.ca/learn

You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO. In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.

People are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request.  The use of Chatbots & Live Chat has been increasingly popular in small business. This episode we look at these two topics.

Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase. In this episode, we speak exactly about this topic.

It's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right! We discuss the challenges most people face when coming up with content or their marketing.

If you've been on a sales call with a prospect for any amount of time, you know that they will have objections. In this episode, we look at the most common objections and how to overcome them.

Is print dead? We discuss the pros and cons of using printed material and advertising in your business.

What are you waiting for? Get your sh*t together, and get to work. Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you!  1) Write down your goals and work on them every day, no matter what!  2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due.  3)...

When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want. In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.

The time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing. In this episode, we talk about the importance of response times.