Mike Gelb

Consumer VC

Business EN ↓ 411 episodes

Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing co...

Author

Mike Gelb

Category

Business

Podcast website

www.theconsumervc.com

Latest episode

Jun 24, 2026

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Episodes

Mark Achler (MATH Venture Partners) - How to Exit Right 21.07.2022

My guest today is Mark Achler, who is a serial entrepreneur and Managing Partner at MATH Venture Partners. Recently he published his book that he co-wrote with Mert Iseri called Exit Right. which is about how to position and think about a successful exit way before it happens. So on this episode, we discuss how to Exit Right. What were your biggest learnings from those interviews in “Exit Right” T...

Justine Palefsky (Kindred) - How she created a travel community that led to a house swapping platform, how to construct a marketplace where your supply equals your demand, and approach to monetization 19.07.2022

Our guest today is Justine Palefsky, Co-founder and CEO of Kindred. Kindred is the trusted home swapping network and harnesses the power of community to allow you to travel more for less. We discuss the opportunity within travel and house swapping and how to construct a marketplace where one unit of supply equals one unit of demand What is Kindred? How did you both meet? Did you both always have t...

Juan Pablo Cappello (Nue Life) - Ketamine and psychedelic therapy, what’s wrong with current healthcare incentives, and picking the right investment partners 14.07.2022

Our guest today is Juan Pablo Cappello, founder of Nue Life. Nue Life is a mental wellness company that offers in-home ketamine therapy. This was a fascinating conversation about where our current healthcare system has failed us with the wrong incentive structure, new alternative therapies, his own mission and inspiration, and what the goal is for Nue Life. Some of the questions I ask Juan Pablo:...

Luke Vernon (Ridgeline Ventures) - Why family offices are great investment partners for brands, investment timelines and do brands need product innovation to succeed? 12.07.2022

My guest today is Luke Vernon, Managing Partner of Ridgeline Ventures. Ridgeline Ventures is an independent investment group that provides founders and brands a unique alternative to traditional investment firms. Some of their investments include Cotopaxi, Bobo’s, OROS, and Pro’s Closet. Previously he was the CEO of Eco products, which he grew from $1mm to $80mm. We discuss his learnings as an ope...

Joe Spector (Dutch) - How he’s changing the pet industry and how his approach to fundraising has evolved 08.07.2022

Our guest today is Joe Spector, Founder & CEO of Dutch. Dutch is the online vet care when you need it. Previously Joe was one of the founders of hims & hers. We discuss the opportunity he saw within pet insurance and care, how his approach to fundraising is different than hims & hers, why he wants to change the incentive structure within the vet industry. Why did you decide to leave hi...

Brian O’Malley (Forerunner Ventures) - How he’s investing in the empowerment economy, the evolution of consumer venture capital and raising $1 billion fund 05.07.2022

Our guest today is Brian O’Malley, Partner at Forerunner. Forerunner is one of the top consumer venture capital firms that tirelessly champions founders who deliver the innovation they demand. Some of Brian’s investments include Sunday, Canal and Dumpling. Recently they raised $1 billion for Fund 6. We discuss how Forerunner’s thesis has evolved over the past few years, what is the empowerment eco...

John Timar (Kill Cliff) - Why they doubled down on their core audience in times of doubt, How the Navy SEALs inspired the creation of the brand, and His approach to partnerships for growth 29.06.2022

Our guest today is John Timar, CEO of Kill Cliff. Kill Cliff is America’s best-selling clean energy drink and the official drink of the Atlanta Braves. We discuss how the Navy Seals impacted John and led the founding of Kill Cliff, some of the creative marketing initiatives Kill Cliff has done the past few years including a partnership with Joe Rogan, why at one point they considered a rebrand, an...

Patrick Chun (Juxtapose) - What is an inception stage investment firm, why it’s less risky than modern venture capital, how he recruits CEOs to lead each business he incubates 23.06.2022

Our guest today is Patrick Chun, Founding Partner of Juxtapose. Juxtapose is an inception stage investment firm. Some of the companies that they founded include Tend, Care/of, and Dayforward. Their process for how they build companies is pretty unique for this show. We discuss their model, why their model is less risky than traditional venture capital, and his process for finding the right CEO to...

Patrick Schwarzenegger (MOSH) - Why he's creating the tools for a "mindstyle" lifestyle, why he co-founded a brain bar brand and how he got into angel investing in health and wellness brands 21.06.2022

My guest today is Patrick Schwarzenegger, CEO and cofounder of Mosh. Mosh is a brain wellness brand co-founded by both Patrick and his mom, Maria Shriver. They’re on a mission to change the conversation about brain health through food, education, research and providing the tools for a "mindstyle" lifestyle. Patrick is also an actor, angel investor in a number of health and wellness brands. We disc...

Ariana Thacker (Conscience VC) - What it means to invest in deep tech x consumer, How she raised her first VC fund, and Her definition of a moat 16.06.2022

Our guest today is Ariana Thacker, founder of Conscience VC. Conscience invests into early-stage & science-led consumer startups. We’re going to discuss why science-led consumer startups is contrarian in itself, what are real tangible defensible moats, and her approach to fundraising her first fund. Why did you want to break into VC? Why did you decide to start your own fund? What was the fund...

Paul Voge (Aura Bora) - Why he decided to found a sparkling water company with weird flavors, How he entered retail during COVID, and What perception he would change when founding a CPG business 14.06.2022

Our guest today is Paul Voge, one of the founders and CEO of Aura Bora. Aura Bora is sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings. The flavors are definitely one of kind and different like Lavender Cucumber, Cactus Rose, Peppermint Watermelon. I was skeptical at first but when I tried it, I must say I LOVED it. My personal favorite is lemongras...

Joe Marchese (Human Ventures) - What marketing channels brands overlook, how to partner with founders and build investment firms 08.06.2022

Our guest today is Joe Marchese, who is a serial entrepreneur and has started a few VC funds including Human Ventures, Casa Komos, Groundswell, True X, Reserve and Attention Capital. His resume is pretty wild. Joe has alot of experience within marketing and advertising so on today’s episode we’re going to focus on how to approach marketing channels, what channels are still undervalued and maybe yo...

Matt Nichols (Commerce Ventures) - How Brands Can Leverage Web.3 to Build Community, The Future of Retail From a Crypto Lens, and Use Cases Where Web.3 Might Not Be Impactful 01.06.2022

My guest today is Matt Nichols, founder of Commerce Ventures. They back entrepreneurs from every background building the infrastructure for tomorrow's industries. We focus our time deconstructing web.3 and how it could be impactful to brands and change retail. Here are some of the questions I ask Matt: How did you get started in venture capital? When did you found Commerce VC? Why the focus on ret...

Seth Goldman & Chef Spike Mendelsohn (Eat The Change & PLNT Burger) - Why they decided to found two companies together, and their approach to making the world a better place 26.05.2022

Our guests today are Seth Goldman and Spike Mendelsohn, co-founders of Eat The Change and PLNT Burger. Eat the Change is a snack company that’s on a mission to create chef-crafted and nutrient-dense snacks that are kind to the planet. PLNT Burger are plant-based burger restaurants. Currently they have 11 of them. Prior to going into business together, Seth is well known for being the founder of Ho...

Amy Lacey (Cali’flour Foods) - How she created a cauliflower pizza dough that exploded online and the changes she had to make for retail 24.05.2022

Our guest today is Amy Lacey, founder of Cali’flour Foods. Cali’flour makes craveable comfort food that’s always low carb. With simple fresh ingredients and no fillers. That includes pizzas, crusts, flatbreads, crackers and full on entrees. We discuss why Amy became an entrepreneur, how she created a cauliflower pizza recipe that wasn’t brittle and didn’t fall apart, even with incredible ecommerce...

Melissa Urban (Whole30) - How she founded Whole30 and created her own health & wellness content empire 19.05.2022

Our guest today is Melissa Urban, Founder of Whole30. The Whole30 program eliminates cravings, improves physical energy and quality of sleep and has changed millions of people’s lives. It’s a pretty amazing story. We’re going to hear how Melissa changed her lifestyle completely, getting into nutrition and getting in shape. Why she started a blog and ran this 30 day diet experiment and that turned...

Jordan Gaspar (AF Ventures) - How she transitioned from law to investor, when brands are going omnichannel, and her approach to portfolio construction 17.05.2022

Our guest today is Jordan Gaspar, the Managing Partner at AF Ventures. AF Ventures is dedicated to growing the next generation of brands, having invested in Circul, By Heart and Harmless Harvest. We discuss how she founded AF Ventures and leveraged her network as a lawyer, and how she thinks about growth for digitally native brands in this current age. Some of the questions I ask her: Can you plea...

Marc Hostovsky (Minoan) - How he's creating 'native retail', connecting ecommerce and in real life experiences to try out products 12.05.2022

My guest today is Marc Hostovsky, founder of Minoan. Minoan connects people with products in spaces that feel like home. This is a concept that Marc calls native retail. We discuss what’s missing today when it comes to trying out products, the intersection of ecommerce and retail and what is actually native retail. Here are the questions I ask Marc: What was your attraction in ecommerce? Why did y...

Natalie Gordon (Babylist) - How she combined content and commerce to better serve expecting parents, her approach to raising capital and creative product partnerships 05.05.2022

Our guest today is Natalie Gordon, founder and CEO of Babylist. Babylist is a baby registry and ecommerce platform, combining content, commerce and data to serve millions of expecting and new parents. We focus on why Natalie decided to start Babylist when she just became a new mother, how reading The Lean Startup impacted her decision making to solving the chicken and the egg problem of marketplac...

Nick Saltarelli (Mid-Day Squares) - How he built a passionate audience, why his family decided to found a chocolate company, and their approach to content 03.05.2022

Our guest today is Nick Saltarelli one of the Co-founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie and brother-in-law Jake. We discuss how and why his family wanted to start a chocolate company, why they decided to vertically integrate instead of outsourcing manufacturing, their combination of marrying content with a...

Michael Duda (Bullish) - How to invest in brands that can appeal to the early majority, the two ways to win as a brand, and why all consumers are liars 28.04.2022

Our guest today is our second second time guest, Mike Duda. Mike is the General Partner at Bullish. Bullish is a consumer only venture capital fund and creative agency. Some of their investments include Sunday, Spark Grills, Hu, Care/of. I mention these brands specifically because all the founders of those companies have been on the podcast but they’ve also invested in Peloton, Harry’s Warby Parke...

Sumi Das (CapitalG) - How to invest in consumer tech in both U.S. and emerging markets, when does the growth stage start, and the advantages of having a single LP structure 26.04.2022

My guest today is Sumi Das, who is a Partner at CapitalG. CapitalG is Alphabet’s independent growth fund. Some of their investments include Airbnb, Lyft, and Duolingo. We discuss CapitalG’s relationship to Google, Google Ventures, and the advantages of a single LP, Sumi spends alot of time not only thinking about consumer opportunities in North America,, but also in emerging markets so we focus on...

Nuno Gonçalves Pedro (Chamaeleon) - What consumer technology will make its way to the west, do companies create new markets, what’s after the iPhone? 20.04.2022

Thank you Ashish for introducing me to our guest today, Nuno Gonçalves Pedro, General Partner at Chameleon. Chameleon typically invests at the seed and series a level principally product led technology companies. Some of their portfolio includes Draftkings, Robinhood and Keepsafe. We discuss the evolution of eCommerce, if companies actually create new markets, and how he uses quant to make investm...

Bilal Zuberi (Lux Capital) - Why investing in technological innovation is overlooked by most VCs, how to invest in at the intersection of deep tech x consumer 13.04.2022

Our guest today is Bilal Zuberi, Partner at Lux Capital. Lux Capital Investing in people inventing the future. Some of their investments include Happiest Baby, Citizen, Carbon Health and Duck Duck Go. Bilal also founded GEO2 Technologies and comes from an extensive technical and science background. What we explore on today’s episode is how to invest at the intersection of deep tech and consumer. S...

Jeff Cantalupo and Brentos Fernandez (Listen Ventures) - How to build compelling brands through the power of storytelling 11.04.2022

Thank you Erin Grant for pitching this as an episode idea and making it happen. This episode is all about storytelling. What does a good story need, what are the mechanics, and how to build a compelling brand through the power of storytelling. To tackle this topic, I’m joined by Brentos Fernandez, Head of Creative at Listen Ventures and Jeff Cantalupo who is the founder and General Partner at List...

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