Conscious Marketing Movement

What if marketing isn’t broken but has been pointed in the wrong direction? In this episode, Daiva Dominyka is joined by Kian Bakhtiari , author of Marketing for Social Change , TEDx speaker, and founder of The People , for a powerful conversation about transforming marketing from the inside out. From challenging the systems that resist change to harnessing the power of human imagination, Kian sha...

What if marketing changes from putting profits at the forefront to putting people and the planet first? In this episode, Daiva Dominyka is joined by Megan Thudium , founder of Content for Good & Co., for an inspiring and honest conversation about reshaping marketing. From walking away from B2B tech work in search of meaning to building a purpose-led agency, Megan shares her personal journey in...

How can we reduce our email marketing carbon footprint and get results? In this episode, Daiva Dominyka is joined by James Gill , co-founder of EcoSend, for a deep and honest conversation about building a sustainable email marketing software rooted in transparency, trust, and climate responsibility. From launching the world’s first climate-conscious email marketing platform to championing a “send...

Ever wondered how to make your creative work more environmentally responsible?  In a special in-person recording from a London studio, Daiva Dominyka is joined by Suzie Mills , Clean Creatives ambassador and CEO, Co-founder, & Director of Oxygen Communications, about her journey from corporate advertising to building a mission-driven agency.  Discover the key differences in work culture that f...

What is Sustainable Marketing — and what is it not? Amidst growing environmental regulations and public concern demand, we are witnessing the rise of sustainable marketing practices. Yet, sustainable marketing goes far beyond simply communicating a company’s sustainability goals; it calls for a fundamental shift in the entire marketing industry. In this episode, Daiva Dominyka is joined by Alexis...

Black Friday is typically associated with a shopping frenzy and massive discounts... but could it be more than that? Could this day be a chance for brand activism? Could it give us the opportunity to show what ethical and impactful marketing campaigns can truly look like? In this special episode, Claudia Guerreiro joined Daiva Dominyka to talk about recent trends and events, focusing on the ethica...

How can a designer discover their role in driving climate action? In this third episode, Akhila Kosaraju , co-founder of What If Design , joins Conscious Marketing Movement Podcast host Daiva Dominyka to explore her journey from architecture to leading impactful climate tech campaigns and why she believes a human-centred approach to design is essential for climate action. Inspiring Quotes: “We wan...

Do you think brands are becoming the main climate educators? If so, what does it mean for us, as marketers? In this second episode, Meg Kendall and Amelia Zimmerman , founders of The Climate Hub , join Conscious Marketing Movement podcast host Daiva Dominyka to explore the world of climate tech marketing. They share their journey of coming together to amplify their impact and discuss how brands ca...

How can we approach marketing differently? How can we move away from manipulative tactics and take a more conscious approach? In the first episode, Conscious Marketing Movement founder Claudia Guerreiro joins host Daiva Dominyka to discuss why mainstream marketing is harmful and introduces the solution — conscious marketing and its basis. Inspiring Quotes: "Conscious marketing is all about clarity...