Potomac Studios
Conquer Risk Podcast
Potomac Studios' Conquer Risk Podcast takes an intelligent and irreverent approach to conquer the many challenges advisors face. Join us for our honest, uncensored takes on market trends, operations, marketing, and the business of running an RIA firm. Enjoy the show? Please rate and review. Here are a couple of our favorites: "Great insight and fun format! Keep up the great work, looking forward to the next episode!" – LinkedIn Comment "What a bunch of unprofessional nonsense." – X Comment Check out our YouTube channel: https://www.youtube.com/@potomacstudios Learn more about Potomac: htt...
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Episodes
Who Uses an OCIO? 29.09.2020 19:26
An OCIO, or Outsourced Chief Investment Officer, is becoming more and more commonplace with Advisors. But what exactly does that entail, who is actually using them, and what does that relationship look like? We break down: What does an OCIO actually do? How precisely does it benefit the advisor’s business? What impact does it have on theclient relationship? We hope you enjoy and follow...
TAMP vs. Model Marketplace 22.09.2020 23:46
There is often confusion with advisors, and in the wider industry, about the value of a TAMP vs a Model Marketplace. This is especially relevant with the push by regulators, broker/dealers, etc. to move toward advisory, but away from the advisor-driven portfolio concept. We break it down: Pros/Cons of a TAMP Pros/Cons of a Model Marketplace Conclusion We hope you enjoy and follow us on this j...
How to Find a Manager 15.09.2020 21:30
Last December we did a podcast titled, “Firm CPR: How to Find a Good Manager.” In retrospect, that episode was really about (and now renamed) “How to Evaluate a Manager” as we began from the perspective of having already found one. As we continue to work with independent advisors this year, we’ve found something interesting: advisors don’t really have a great way to even begin a search for good ma...
Do Risk Score Work? 08.09.2020 25:53
As an RIA with over 3 decades of experience, Potomac has used several major risk assessment tools and risk tolerance questionnaires. Do they add value? We discuss: Their merit. Their fallacies. Does it matter? We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never miss an update. Listen o...
Is Social Media a Waste of Time? 01.09.2020 30:41
There is a vast community of Financial Advisors on social media. While it can be a fun way to stay connected, is there any real value in it? Our Director of Marketing, Christopher Norton, sits down for a series of one-on-one conversations to explore this topic from multiple perspectives: Zach McDonald President and Chief Marketing Officer at Three Crowns Courtney McQuade Communications Manager at...
Day Trading vs. Diversification 18.08.2020 21:53
Market chaos often creates strange bubbles and 2020 continues to be a year like no other. In this episode of the Conquer Risk podcast, we explore what’s going on with: Day Trading (the good, the bad, and the ugly) Diversification (what happens when it does not work?) The Coin Shortage (is it real?) We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions...
The “Client Experience” Requirements have Changed 11.08.2020 21:33
The world is a vastly different place that it was five years ago, and with it – people’s expectations. The bar for a great client experience has risen, has your firm risen with it? In this episode of the Conquer Risk podcast, we explore the key elements to success: Communication Account Opening Client Portals We hope you enjoy and follow us on this journey! If you have any ideas, c...
Top Content of Q2 2020 04.08.2020 20:32
As we enter the third quarter of a year now being used as a verb, we look at the top content advisors have gravitated to in the second quarter of the year: What was expected What surprised us What this means for Advisors We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never miss an update. Lis...
How to Launch a Product (with a Limited Budget) 28.07.2020 24:56
Companies spend (tens of) thousands of dollars to launch new products. But what if you are a financial advisor and want to launch a new product of your own? Whether it is a new investment strategy, financial planning tool, or service, HOW can you conduct a product launch with limited resources? Our Director of Marketing, Christopher Norton, walks us through building a successful roadmap...
The Key Steps to Becoming an RIA 21.07.2020 21:44
The independence movement is still in full force with Advisors, but this can mean many things and there are multiple levels of “independence.” In this episode of the Conquer Risk podcast we break down the key steps to consider before taking the leap, including: · Back-Office · Compliance · &nbs...
Your Business Matters 14.07.2020 27:53
In speaking with advisors, the biggest frustration we found with UMA/Multi-Strategist solutions was poor service. Across the board. In our Season Three Premier, we discuss how we built Union to create a better experience point-by-point: · Investment Management · Integrated Technology · &n...
The Making of Union UMA 23.06.2020 24:34
The final entry in our “making of a platform” is here and it’s a BIG one, as we share our vision behind the Union UMA. We’ve been listening to advisor's frustrations for years, and we’ve built this solution with one principle in mind: your business matters. Commitment to (quality) service All-in-one platform from prospect to client Financial planning + aggregation reported alongside investments Cu...
The Benefits of a TAMP 16.06.2020 21:19
Times change. Tech changes. Therefore, end-client expectations change. On this episode of the Conquer Risk podcast we discuss how that’s the basis for why TAMPs are changing the advisory world: Prospecting becomes easier when you know your options Creating a great client experience (can) become much simpler What to look for in a good TAMP solution We hope you enjoy and follow us on this journey!&n...
The Female Advisor Network 09.06.2020 17:27
In this episode of the Conquer Risk podcast we welcome special guest Nina O’Neal of Archer Investment Management. Nina is the founder of the Female Advisor Network. In this episode she shares her story of how she brought the organization to life and the fantastic work they are doing in the industry: What inspired Nina to found the network The goals of the organization Resources available to member...
Random Pod Volume 2 03.06.2020 19:48
In the second volume of our quick hitters’ format, the Conquer Risk podcast tackles numerous headlines that could impact advisors including: The S&P 500 crossing it’s 200 day moving average, does it matter? Tech companies are embracing WFH, who’s next? Is video the long-sought solution to your inbox? We hope you enjoy and follow us on this journey! If you have any...
The AGC™ 26.05.2020 17:06
Joining us on this episode of the Conquer Risk podcast is special guest Justin Castelli, Founder and Financial Advisor at RLS Wealth Management. Justin is also the Co-Founder of The AGC™ (Advisor Growth Community) and shares how the organization is providing a much needed resource to advisors, including: The value in its collaborative online community Top questions advisors are seeking answers to...
Market Cap Weighting: The Rich Get Richer? 19.05.2020 17:43
Many individual companies are struggling and the economy is still (mostly) closed, so why is the S&P 500 faring much better? We break down what’s behind this big question on the Conquer Risk podcast: What is Market Cap Indexing? What’s the story with the S&P 500? We say it a lot, but know what you own. We hope you enjoy and follow us on this journey! If you have any ideas, comments or...
Why We Use YCharts 12.05.2020 10:32
Every now and then we have an opportunity to showcase a piece of technology we use at Potomac on the Conquer Risk podcast, and we couldn’t be more excited about this episode. YCharts has proven to be a phenomenally useful tool, one we find most Advisors will benefit from: What we found with YCharts that we weren’t getting elsewhere The ability to utilize Excel for further customization How workflo...
What is a Bear Market? 05.05.2020 17:43
There are many definitions floating around of what constitutes a bear (or a bull) market. So, how do you know if you’re actually in one? In this episode of the Conquer Risk podcast we discuss: What specifically made us stop and think about this. What is Potomac’s definition? Does it even matter? Hosted on Acast. See acast.com/privacy for more information.
Working with Your Partner 28.04.2020 11:22
Many advisory practices and small businesses consider the pros and cons of their spouse as a staff member. But just as many, are afraid to take the leap. Today we sit down with Lake Avenue Financial VP of Operations Rosa Chalekian, to discuss the success, challenges, and balancing act of working with your partner: Can you leave work at work? What do you do when you’re having a bad day? Do the...
Top Content of Q1 2020 21.04.2020 18:39
As we enter the second quarter of 2020 in unprecedented times, we look at the top content advisors have gravitated to in the first quarter of the year: What was expected. What surprised us. What this means for Advisors. We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never miss an update. List...
Building a Multiple Manager Platform 14.04.2020 18:56
In a follow up to our Season Two premiere, we continue our series on “The Making of an Investment Platform.” It is an exciting experience to share this in-process, and we’re excite to provide several key updates in this episode including: Platform architecture Our approach to creating the manager list Other services and benefits We hope you enjoy and follow us on this journey! If y...
Random Pod Volume 01 07.04.2020 19:14
This episode of the Conquer Risk podcast takes on a slightly different form, as we discuss multiple topics currently in the news and the potential impact on Advisors: Cares Act SBA Loans Head-Fakes What could be a New Paradigm We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never miss an updat...
The Essence of Risk Management 31.03.2020 20:30
Risk Management is a term that gets thrown around a lot these days, but at Potomac – it’s more than a marketing term. It’s who we are. In this episode of the Conquer Risk podcast, we discuss what this means, the math behind it, and statistics that support its effectiveness: The definition of Risk Management The math of Risk Management The effectiveness of...
Social Distancing Can Improve Your Business 24.03.2020 21:26
While everyone is talking about Social Distancing these days, we wanted to take a different approach. This time demands we take certain steps, but rather than focus on the disruption there is an opportunity to embrace it as a chance to evolve (and grow!) your business: Improve your use of technology Building trust with staff Putting your clients at ease We hope you enjoy and follow us on this jour...
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