Potomac Studios
Conquer Risk Podcast
Potomac Studios' Conquer Risk Podcast takes an intelligent and irreverent approach to conquer the many challenges advisors face. Join us for our honest, uncensored takes on market trends, operations, marketing, and the business of running an RIA firm. Enjoy the show? Please rate and review. Here are a couple of our favorites: "Great insight and fun format! Keep up the great work, looking forward to the next episode!" – LinkedIn Comment "What a bunch of unprofessional nonsense." – X Comment Check out our YouTube channel: https://www.youtube.com/@potomacstudios Learn more about Potomac: htt...
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Episodes
Industry Gossip (E2) 19.03.2021 5:03
We’re back! More news, more gossip. What’s overrated? What’s underrated? We rank: · Apex goes public · YCharts adds SMA data · Orion buys Hidden Levers · Riskalyze launches Build My Tech Stack · Walmart roll out FinTech We ho...
Blowing Up Benchmarks 16.03.2021 20:37
Benchmarking in this industry has become a mess. To solve this, we’re taking our usual subtle approach: burning it to the ground and building something better. Why benchmarking is broken Why newer approaches are flawed How we’ve solved this for Potomac We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscr...
RIA Testimonials 09.03.2021 22:25
Last Friday the SEC approved the new RIA Testimonial rule, which will go into effect May 4th of this year. What does this mean for Advisors? Is there a genuine opportunity here, or is it all flash? Types of Testimonials How it could be used in your practice What Advisors are missing We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fir...
Donor Advised Funds 02.03.2021 24:07
In our "February Hot Takes" podcast episode, we briefly discussed the incredible uptick in the use of Donor Advised Funds. We thought the topic deserved deeper exploration, so this week our Director of Advisor Experience Jennifer Burton joins host Jeff Goodnow to help advisors understand the benefits for their business growth. We discuss: What they are How they work Why Advisors should be excited...
February Hot Takes 23.02.2021 23:24
There is a new opportunity for financial advisors: Donor Advised Funds . What are they? How do they work? Who can use them? We discuss in February’s Hot Takes, along with: Buying Clients Why we were wrong about Cetera We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never miss an upd...
How Your Custodian Makes Money 16.02.2021 21:32
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Industry Gossip 12.02.2021 6:14
Welcome to a new series from the Conquer Risk Podcast. There is so much news flying around, we barely have time to process it all. What’s overrated? What’s underrated? We rank: · TD Ameritrade Customer Service · SEC Advisor Testimonial Rule · Vise Recent Round of Funding ·&nbs...
Advisor Communication is Broken 09.02.2021 22:59
It’s a hard truth to face, but the fact is the way advisors communicate to clients is broken. Just because it’s always been done a certain way, doesn’t mean it will always work – or – as we say for investments, “past returns are not always indicative of future success.” We are very intentional about how we communicate here at Potomac, and we believ...
Custom SMA and Direct Indexing 02.02.2021 22:18
Both in the financial media and in conversations we’ve been having, two ideas have been hot topics lately. Are they fads? Are they overhyped? Does it matter? We dive in and hit three key points: High Concentration Taxation Themes (ESG, etc.) We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure y...
January Hot Takes 25.01.2021 19:25
Our lot in life is not to have salon quality hair and read the news. So rather than simply report, we offer our genuine and unfiltered thoughts on current events in the financial advisory world, including: Baron Partners vs. Ark Invest Cetera adds Riskalyze Altruist raises funding You. Can’t. Scale. Service. We hope you enjoy and follow us on this journey! If you have any ideas, comments...
Hiring, Training, and Retaining Talent (S4 E3) 19.01.2021 26:54
As Potomac has grown, we’ve had to rethink how we hire, train, and retain great team members. Whether you’re a remote workforce like ours, or not, this decade demands Advisors take a new approach to each step in this process: Utilizing the best online tools for recruitment Training in a remote environment Retention strategies beyond salary We hope you enjoy and follow us on this journey! ...
Advisor Success Stories 12.01.2021 17:16
In our industry, it can often feel like the same people are talking about the same things over and over again. So, while our guest today is one of our industry’s most beloved voices, we’re not going to talk about our own perspectives at all. We sit down with Samantha Russell to share stories of where advisors have found success growing their business: Creating a Niche Using Social Media...
The Rocketship 05.01.2021 24:14
Despite the unique challenges of the previous year, Potomac undertook an evolution in how we support Advisors. It was a fascinating year with tremendous results. But if 2020 saw growth, 2021 will be a rocketship. In our season four premier we discuss what's next in elevating the Advisor Experience: • Expansion of the Union UMA • SMA Portal • Community Center • Video • Potomac Conference We hope yo...
Hindsight is 2020 16.12.2020 31:37
It’s our season three finale and we’re bringing the entire Potomac leadership team to discuss what went down in 2020. We discuss the good, the bad, the ugly, and the awesome across: Operations Marketing Client Experience Union UMA Launch What’s Next in 2021 We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you s...
Spotlight: Main Management 09.12.2020 21:28
From time to time we come across an investment strategist engaged in truly interesting work, and we want to share what we’ve found. In what will be the first in a series of strategists, we sit down with Kim Arthur of Main Management to discuss their work: Firm Structure Communications Program Design Philosophy Platform Availability We hope you enjoy and follow us on this journey! If you...
Oranj and the Future of Fintech 02.12.2020 21:12
The abrupt closer of Oranj left a number of Advisors scrambling. While a challenging situation, we discuss how this should serve as a larger wakeup call for the industry: What went wrong with Oranj What this means for the future of Fintech What Advisors should be focused on We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way...
Do Seasonality Trading Systems Work? 24.11.2020 18:14
Seasonality trading is a term that gets thrown around a lot, but what exactly is it? And can you (or should you) build a trading system around it? We look at specific examples: Individual Holidays Month/Quarter End Presidential Seasonality We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way. Make sure you subscribe to never...
Social Assurance 18.11.2020 21:55
We’ve debated whether social media is a good use of time, but however you’re engaged you must be compliant. You also want to be timely, collaborative, and hopefully effective. Our guest today, Ben Pankonin of Social Assurance, has built a technology for the financial industry that seeks to solve each of these needs: What is Social Assurance? How does focusing on community h...
Pricing to Piss People Off 11.11.2020 19:04
Sometimes our life experiences throw us a topic and we just have to talk about it. From individual users to small businesses, it seems like pricing never seems to favor the little guy: Software subscriptions Booking fees and tipping Hidden charges Help your clients be more “moneywise” We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please...
Lessons from a Home Builder 04.11.2020 19:44
One opportunity we don’t hear talked about enough, is learning from people outside the industry. What can advisors pick up from other small business owners? What success can they replicate with their own clients and prospects? Our guest this week, Brett Clarke, an Orion Portfolio Solutions alum, shares what he’s learned as a small business owner since leaving the industry: How the Fina...
Halloween Election Special 31.10.2020 18:48
We speak with advisors every day, and much like the conversations they have with their clients, elections and presidential events always work their way into the discussion. In this special episode of the Conquer Risk podcast, we discuss the top word that comes to mind: worry . This is not a political show, we’re here to discuss if these events really effect the market : President...
Mobile Assistant (Human) Technology 28.10.2020 19:20
From time-to-time we like to highlight resources that we believe may truly be of value to financial advisors. We’ve all used transcription services before, and most of them are garbage. Our guest today, Corey Westphal of Mobile Assistant, claims to not only have a solution for this, but several others for advisors: What is Mobile Assistant? How are they improving workflows for Advisors? Where do t...
How to Select Indicators 21.10.2020 22:50
While a plethora of systems exist for selecting indicators, we frequently field questions from advisors about our process. In this episode, we discuss how Potomac chooses and uses various indicators, as well as how we combine them: What precisely is an indicator? How are they combined and for what purpose(s)? How has it changed over the years? We hope you enjoy and follow us on t...
Top Content of Q3 2020 13.10.2020 22:55
As we enter the fourth quarter of this incredible year, we look at the top content advisors have gravitated to in the third quarter of the year: · What was expected · What surprised us · What this means for Advisors We hope you enjoy and follow us on this journey! If you...
Is PR Valuable for Advisors 06.10.2020 22:57
The right PR opportunities can open new doors for exposure, while highlighting an individual or firm’s expertise. But is it worthwhile for financial advisors? Our guest Jason Lahita, founding partner of StreetCred Communications, offers his candid and surprising insight: What exactly is PR? Who is it for? Who is it not for? What does success look like? We hope you enjoy and...
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