Conquer Local Podcast

Rand Fishkin, the Wizard of Moz—recently turned Sorcerer of SparkToro—joins George to talk about his new start-up and the release of his upcoming book, Lost and Founder. From his personal and professional struggles in entrepreneurship to his advice for sales and marketing leaders, learn how to avoid the most common start-up mistakes and conquer your challenges with hard-won insights. Subscribe to...

Have you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment...

How can a salesperson win in 2018 when buyers are becoming more skeptical of complicated digital products and services? According to James Moore, Chief Revenue Officer of Simpli.fi., it all starts with credibility. It’s time to say goodbye to the same old script, and hello to continuous learning to become an articulate and passionate salesperson that buyers trust. To learn about bolstering your ow...

"They're pissed off. They're confused. And there's your opportunity." Gordon Borrell joins us this week from New York City at #LOAC2018 conference, where he and his guests are addressing critical trends affecting the local marketing industry. Tune in to hear Gordon's key takeaways and trend predictions from his massive survey on SMBs (Advertisers) in the United States. Subs...

Feeling healthy and energized is key to a sales professional’s success. Bill Karalash wanted to feel healthier every day, but was confused by all the conflicting diet and exercise advice he was hearing. So he dug in, got himself certified as a personal trainer and sports nutrition specialist, and developed a course that cuts the BS and helps people understand how to lose fat and feel healthier. Ge...

Print is alive and thriving at the Seattle Times. In this episode, George talks with Gary Smith, VP of Advertising at the historic newspaper, about how they are evolving to serve businesses in their market by adopting the mentality of a 121-year-old startup. Listen now! Attend VendastaCon April 3-5, 2018 in Banff Canada to turn your company into a 'recurring revenue machine' https://vendas...

When revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at Vend...

If there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the...

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment str...

This week, George visits 411.ca headquarters in Toronto, Ontario, Canada, for the relaunch of their small business solutions to help them better serve their whopping 500-700 new clients every month. Hear him speak with VP of Strategy and Business Operations, Mike Giamprini, to receive some fantastic details on how Mike and his team are motivating salespeople, from new-hires to experienced managers...

If you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what yo...

This week George talks with sales innovator David Little, who was recently promoted to SVP of Enterprise Sales at Comporium Communications, a telecom company with over 300 salespeople providing television, internet, and home security solutions in South Carolina. Listen as they dive into what has allowed his sales teams to transition into trusted local marketing experts and drive his company’s grow...

In the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In t...

George Leith is going to be speaking with experts around the world, giving you everything you need to start or grow your digital marketing agency.