Conquer Local Podcast

Email is so 2006. Or is it...? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world. This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the...

Is demand gen more than just a buzzword?  Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy. This week, we are joined by Vendasta's very own marketing mastermind, and...

SEO permeates every facet of the modern business. Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road? All of your questions will be answered as we are joined by Wil...

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey...

"It's hard to outsell churn." — Jeff Folckemer Well, our friend Jeff couldn't be more correct, or t-shirt worthy with a statement like that. Jeff comes from a background in the startup and digital media transformation spaces, and joins us on the podcast to share some of his greatest trials and tribulations over his years in the industry. Among other things, Jeff was responsible for...

"How do we do more with less, but with more to sell?" Derron Steenbergen, President of the Swagger Institute poses the question that plagues modern salespeople who face growing targets and growing product offerings. It's all about the needs of the client. Discover key insights into how the Swagger Institute is helping salespeople of all experience levels master their craft. And listen...

Why do salespeople and product teams often clash? It comes down to communication. The world has gone digital and the only way to stay ahead is by ensuring that information is shared across the entire value network. This week, learn how Bart van der Heijden, Director of Strategy & Innovation at FCR Media Belgium, has deployed innovative tactics to align business units and reduce client churn at...

Is there a future that doesn't require salespeople? Charles Laughlin, producer and host of the Above the Cloud Podcast at the Local Search Association, joins us to discuss the implications of tech adoption around the globe. Charles also delivers his insights into what the future might look like for salespeople.  Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play go...

Live from Croatia, join George for the final episode of the Master Sales Series. As a send-off, George leaves listeners with 4 key takeaways that salespeople need to internalize if they truly want to conquer in the modern sales landscape. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

You just had the best month of your career, but what often happens next isn't pretty... George calls it a "sales success hangover". It describes the phenomenon where salespeople will have a record setting run, then crash immediately after... Learn why this happens and how to remedy this dangerous hangover, here, on the Master Sales Series. Listen now and subscribe to the podcast on iTu...

When was the last time you practiced self-assessment?  This week on the Master Sales Series, George delivers the 10 components of emotional intelligence that have helped him to grow as a leader, a salesperson, and as an individual. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Are you a road warrior? Traveling for business can be a great experience, however, it can also be a chaos ridden, hair-pulling, stress inducing nightmare if you aren't organized and prepared. In this episode of the Master Sales Series, George walks you through his top 14 tips for conquering business travel. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/...

Want to know why you aren't converting more accounts? It's all about removing the fear of the prospect. Learn George's key strategies that you need to implement if you want to remove the fear from different decision makers and close more deals. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Does your personal brand need to be challenged? Interested in Facebook's data problem? Join us for this encore episode of the Conquer Local podcast, with guest: Dennis Yu. Dennis is the Chief Technology Officer of BlitzMetrics and an expert on the marketing implications of Facebook's data breach. Also, stay tuned for the strategies and tactics you need to know to drive authenticity and tru...

What do Mount Everest, AI, and parental leave all have in common? Steve Whittington. Steve is the Executive Vice President at Flaman and has leveraged his focus on the customer experience to drive industry-leading organizational growth. Steve has also scaled most of the tallest mountains in the world, ignited sales processes with the application of AI, and taken the time to go on parental leave. G...

Being a sales manager is easy. Or, at least it will be once you apply these 13 tactics to skyrocket your success. George has held nearly every sales position, from entry sales, to his current role as a Chief Revenue Officer. He had to learn many of these management tactics the hard way, but now you don't have to. Get ready for a knowledge packed episode this week on the Master Sales Series. Li...

Ready to join the sales elite? This week on the Master Sales Series, George has curated a list of the 20 most valuable books that every elite sales professional should read in 2018. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Coloured hair? Piercings? A tie? Facial hair? $1,000 shoes? Discussing the proper attire for conducting business in 2018 can be difficult, sensitive, but mostly just complicated. What’s most acceptable? What’s best practice? George provides his insights in this raw cut of the Master Sales Series. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Ready to close more deals and deliver more value in your presentations? This week on the Master Sales Series, George shares his 5 piece presentation format that has been cultivating over the past 5 years in the digital sales space. Get your free slidedeck here: https://bit.ly/2MyYRMQ Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

You've got your #1 prospect on the phone, what do you say? George Leith delivers the six components in crafting the perfect elevator pitch, and tells a story of an elevator pitch he created years ago that is still working to this day. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

How do you conquer the highs and lows of sales performance? In episode two of the new Master Sales Series, George Leith explores the connection between being an exceptional prospector and maintaining peak sales performance. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Learn 8 things you need to conquer daily to become a master of sales. This is the first edition of the Master Sales Series with international sales influencer, and host of the Conquer Local Podcast: George Leith. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Every salesperson craves reliable, steady revenues and booming sales all year long. According to Colleen Francis from EngageSelling.com and author of Nonstop Sales Boom, you’ve got to be a hybrid salesperson in order to bring balance to your selling process and get rid of the peaks and valleys. Find out how you can find better leads, fuel your sales funnel consistently, and build more value for yo...

VPs don’t take parental leave. But they don’t climb Mount Everest either, do they? Steve Whittington, VP of Marketing at Flaman, has helped his organization attain industry-leading growth by obsessing about the customer experience, has used AI to improve sales, has taken the time to climb the world’s tallest mountains, all while still being an attentive dad. Find some inspiration for managing it a...

Inside sales is evolving, and we’ve been given keys to the kingdom. Greg Ryan, Senior Vice President of Sales at ThriveHive, joins us to discuss how he helped build a powerful inside sales team from recruitment all the way to the President’s Club. He’s got plenty of strategies to help you build a highly effective sales team – from recruiting the right people, training them properly, motivating the...