Connection Loop by Dubb

Businesses both large and small can increase their conversion rates by optimizing their sales funnels. From the moment they first make contacts with prospects to when those prospects become paying customers, sales professionals must pay close attention to every part of their sales funnel. The unfortunate reality, however, is that many businesses fail to properly follow up with their prospects. Doi...

No matter your age, skills, or experience, the simple reality is that your mindset plays a huge role in your future success. The way that you think about yourself and the rest of the world directly influences your actions. A positive mindset goes a long way in helping you achieve your personal and professional goals. On the other hand, a negative mindset places steep, self-imposed obstacles in you...

While the word disruption is constantly used in the tech and startup world, the simple fact is that we are living in an era of disruption. Startups and other upstarts are constantly looking for ways to upend incumbents. Some of these companies won’t succeed, but others will. Whether you are looking to disrupt an incumbent or want to prevent others from disrupting you, disruption is something that...

We all have weaknesses. Whether it is a weakness in a certain aspect of your job or a mental roadblock that is setting us back, there are always places in life where we can improve. That being said, the actual act of unleashing our superpowers can be much easier said than done. It takes dedication, objectivity, and a willingness to fight inertia and make the changes that may seem too daunting or i...

In our professional lives, it is all too easy to focus on the numbers. We’re looking at profit and loss statements, user growth numbers, customer churn, and more. While these things are certainly important, other extremely important factors lead to business success. Those things include purpose, authenticity, resilience, and equity. Many of us struggle to align all of these things in our day-to-da...

Video can be your secret weapon in attracting new customers, solidifying relationships with your current customers, and becoming a thought leader in your sector. Ultimately, however, video is an outstanding tool to help you amplify your brand. Whatever your brand stands for, you can use the power of video to accomplish all of your branding goals. It can be a true difference-maker as you and your c...

No matter the business that you are in, one important task on your plate is building a passionate digital audience. Amassing a true tribe of followers helps you build your brand equity, gather new ideas for future products and services, and creates an already-existing cohort of prospects that are likely to purchase from you. While all of these benefits are clear, actually amassing that passionate...

Whether you just took a leap of faith into the startup world or are entering the workforce for the first time, you likely have a distinct roadmap or vision in your mind. Most likely, that vision is of making a ton of money and/or making a significant difference in the world. While these visions and plans help us get through the inevitably difficult times, the simple truth is that our plans are oft...

Whether you are a solo entrepreneur, have a management role at a large company, or are entering the workforce for the first time, it is critical to safeguard your mental health. For as skilled or talented as you may be, poor mental hygiene makes it very difficult to accomplish your career goals. Not only that, but it can harm your relationships both inside and outside the office. The good news? Th...

Whether you’re the founder of your startup or have a sales or marketing role at your company, it’s critical to think about your company’s branding and B2B marketing strategy. We’re living in an increasingly competitive world. Companies from all over the planet can target customers or prospects in your industry or sector. Therefore, it’s vital to be agile and constantly consider how you can craft y...

In all of our busy lives, it can be difficult to find alignment in everything that we do. At times, it may feel like we’re scrambling from one thing to the next without any connection between it all. Integration ultimately lets us be our true selves and helps us live the lives that we have always wanted to live. Because alignment is so important, we wanted to spend some time exploring the idea wit...

For as much talent or knowledge that we may have about our chosen line of work, mindset is one of the most critical variables that influence failure or success. The way we think about ourselves and the world around us affects everything from capitalizing on business opportunities to the way we treat friends and family. Because of this, it is worth taking the time to explore tactics and strategies...

We are living in a unique and difficult time in American history. Not only has Covid-19 changed the way that we work and live, but it has made it more difficult to connect with others. Yet while we are living in an era of social distancing, we can still help people and be financially rewarded in the process. In this episode of Connection Loop , we wanted to share an example of someone who is creat...

Email newsletters have become especially popular tools to connect with all types of audiences. Whether you are a solo entrepreneur or run the marketing department of a sector-leading business, it is certainly a great idea to add an email newsletter to your marketing stack. Yes, they can be great tools to connect with current customers, convert prospects, and build your brand equity. Yet they can g...

For as much discussion there is around venture capital funding and massive fundraising rounds, the simple fact is that many small businesses are bootstrapped. Founders decide to take a risk and invest their own capital into making their business dreams come true. However, the road from a bootstrapped business to one that is making millions in annual recurring revenue isn’t an easy one. Often, ther...

No matter what product or service that your company sells, one of the key variables that will separate your company from competitors is leadership and culture. A company with stellar leadership and a healthy workplace culture is much more likely to become a market leader. By contrast, those with poor leadership and a toxic workplace culture will find it difficult to succeed. In this episode of Con...

Even though they are often grouped together, sales and marketing make up distinct buckets. Great organizations are able to not only find talented people for both of these departments, but they ensure that the sales and marketing departments are aligned toward the company’s goals. While it sounds simple, however, this task isn’t easy. There are plenty of ways where either (or both) departments can...

At its core, selling is more of an art than a science. Much of sales comes down to understanding what your prospect wants and offering value to address that want. However, it can sometimes be difficult to help that prospect recognize that your product or service will fill that gap in their lives. Identifying and using the right sales language can go a long way in convincing that prospect to make a...

Whether you just started a startup or have been managing a large business for some time, you cannot avoid B2B sales outreach. With the business world as competitive as it is, you need to constantly be searching for opportunities to find new customers and keep current customers. Having said this, some tactics are much more effective than others. Spending time on the more effective tactics will help...

While many of us understand why video marketing is so powerful, actually capitalizing on its power is a different story. Often, we feel like we need to act a certain way or create a “professional” video to accomplish our goals. The truth? There are more important things than investing in expensive equipment or creating a sleek marketing video. As our guest in this episode of Connection Loop argues...

If you’re in the business of video marketing, no matter the type of product you’re selling, you will always find that growing your business and expanding your reach require connecting with prospective clients and fully gaining their trust. Clients want to know whether or not they can rely on you and be able to collaborate harmoniously towards a shared purpose. In this day and age of digital media,...

Since the dawn of the digital age, identity theft continues to be a reality that poses challenges that are detrimental to one's financial security and overall privacy. In 2019, 3.2 million identity theft and fraud reports were received—most of these complaints involved money being lost. At least 1 out of 10 people have now been victims of identity theft and anyone with a Social Security number can...

At Dubb , we are extremely bullish on the future of video sales and marketing. Whether you are trying to win over a client or stay in touch with an important customer, video can help you get the job done. But what about video’s role in the future? While forecasting is always difficult, there’s a good argument that video is going to become an even greater part of our lives. It may even replace the...

Regardless of your sector or industry, you will quickly discover that sales is at its core. Truthfully, sales is in everything we do, whether that is trying to convince a prospect to take a chance on your company or even persuading colleagues to follow one strategic path over another. That being said, the actual act of sales can be cumbersome and draining. We feel like we always have to be “on sta...

The killing of George Floyd has shaken much of our country to its core. Millions of people have taken to the streets in the past several weeks, ranging from protests in Washington DC and New York to tiny towns across the country. It’s safe to say that our country is at a true inflection point. Because of this, all individuals and companies will need to think about how they will respond to the #bla...