Connecting the dots

In this episode of Connecting the Dots, we dive deeper into the marketing skills gap with Jon Montville, Global Media Strategist at H&M. Returning for part two, Jon emphasizes the importance of going back to marketing fundamentals amidst the rise of AI and automation. He shares insights on how understanding core marketing principles can ease the transition into an AI-driven landscape, highlighting...

In this first part of our two-part episode, I welcome Jan Montell, Global Media Strategist at H&M, to discuss the critical disconnect between platform data and actual business results. We delve into the platform paradox, where social media giants dictate best practices that may not align with brand objectives. Jan shares insights on navigating ad fatigue and the importance of creating a robust mea...

In this episode of Connecting the dots, Precis' CMO sits down with Alex Venus, Director of Growth Marketing at Personio, to look under the hood of one of Europe’s fastest-growing B2B engines. While many marketing leaders feel overwhelmed by the pace of AI adoption, Alex argues that the real shift isn't about the tools—it’s about the team. As automation handles more of the execution, the role of th...

In this episode of Connecting the dots, we sit down with Kristina Bergwall, SEO Director at Precis and a 14-year veteran of the search industry. While many CMOs are panicking over a "search apocalypse" and declining organic clicks, Kristina argues that the story is actually much more positive. It’s not about losing traffic; it’s about a massive redirection of value. By treating AI as a "premium fi...

Can a brand be too old to be relevant? Or too new to have a legacy? In this episode of Connecting the dots , we sit down with Alexander Matt , former Global CMO at Fjällräven and the strategic mind behind iconic brand moments at Adidas Originals and Levi’s. Many leaders feel the pressure to deliver short-term revenue, often at the expense of long-term brand equity. Alexander challenges the idea th...

Marketing without clarity gets messy. Most teams track KPIs, but without a goal management system like OKRs, your strategy often drifts. This episode is for CMOs and marketing leaders who want to stop confusing OKRs with KPIs and start planning smarter for the next quarter. Sophie Hedestad (CEO of Noxit, ex-CMO at Meltwater & Netigate) shares her practical framework for turning vague marketing...

Still optimising for installs, but stuck with high churn and vague lifecycle metrics? This episode goes deep on app retention that actually drives growth. Our guests unpack why most lifecycle strategies fall flat and how to design one that performs, even with messy data, shrinking CRM opt-ins, and budget pressure. 🎙️ Anna Olofsson, Head of Marketing (Sweden & Finland) at Wolt 🎙️ Pia Jacobson,...

Still unsure how to build your personal brand on LinkedIn — especially in the AI era? In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact. 🎙️ David Blinov, CEO at Precis Finland and founder of The F Company 🎙️ Göran Hellman, Head of Nordics...

In this conversation, Stefania Casciari Carter, CMO at Precis, is joined by Lina Lundberg, Client Director and Strategist at Splay One, and Christina Descultu, Digital Media Specialist at Clas Ohlson. Together, they discuss all things TikTok marketing, emphasising the importance of community engagement, content creation, and understanding the platform's unique dynamics. They share insights on how...

Stefania Casciari, CMO at Precis, together with Cédric Menard, CMO of Ellos, and Dag-Yero Midtvåge Steen Diallo, Client Director at Precis, discuss the intricate relationship between branding and performance marketing. They explore how branding has evolved over the years, the importance of defining brand in the context of e-commerce, and the challenges of building brand loyalty in a rapidly changi...

Most brands talk about diversifying their media mix. Soundboks is actually doing it! In this episode of Connecting the dots, we explore how the Danish portable speaker company is moving away from short-term performance loops and towards a brand-first, full-funnel strategy –starting with two unexpected cities. 🎙️ Carol Nachbaur – VP of Marketing at Soundboks 🎙️ Mickey Cavonius – Partner & CCO a...

In this debut episode of Connecting the Dots, we tackle the provocative question: Is SEO dead? With the rise of generative AI, many are questioning the future of search strategies. We sat down with Kristina Bergwall, SEO Lead at Precis, and Lucy Perrott, Head of Growth at Bannerflow, to explore these changes. We discuss the impact of AI on traditional SEO, the shift towards answer engine optimisat...