Connecting the Dots: Senior Living Success with Matt Reiners

This lively panel highlights how a culture of wellness and engagement supports and drives multiple facets of operations within senior living settings. This tenured group of senior living executives share how a culture of wellness and engagement is meeting consumers' expectations and desires that support the consideration of senior living as a potential move. This panel dives into everything from h...

Robert Bills, Senior Sales Executive with SiteStaff Chat shares a bird's eye view of where senior living websites are missing and how to fix other brand issues at you digital front door.

Maya is a rising sophomore at the University of Kentucky and as our industry is struggling hard with keeping communities staffed, we found Maya's first and positive experience with seniors enlightening. She found senior living to be the diamond in the rough, and we talk about how we can help other people coming into the workforce find this gem of a career as well.

We brought together thought leadership from four critical pillars of the senior living industry - technology, innovation, programming, and resident experience - to provide their collaborative insights into how to effectively leverage each of these components together to drive the success of your organization. Moderated by our own co-founder, Matt Reiners, along with panelists Melanie Perry of Eleg...

Peter Stinson, Executive Director for the Twilight Wish Foundation and Randie Duretz, National Director of Chapters, Ambassadors and Volunteers for the Twilight Wish Foundation share some of their best stories of wishes granted to seniors, some insight into who they serve, and what we can do to help these seniors in need.

Margaret DeVinney, Director of Sales for Senior Living at Enseo has now been on the operator and vendor side of senior living. She shares her perspective of not just how we've seen a boom in demand for technology in senior living, but what that looks like across different levels of care and the simplification that they've needed as staffing shortages persist. As this millennial and baby boomer tal...

Jessica Daily, the National Director of Resident Programs at Senior Lifestyle Corporation, has been working with other members on her team to take an honest look at what their communities are doing to be more inclusive. What started as a simple question among staff, has turned into an amazing journey of discovery for both the staff, and the residents alike.

Molly Davis Nedley, National Director, Entertainment & Programming for Spectrum Retirement has broadened her communities' and residents' reach into the world through progressive programs and becoming a part of a collective energy outside of the community. Their efforts have garnered them a following of 92,000 followers in a few months on TikTok and a greater initiative inside some communities...

If you take one thing away from this, it's that spending time and resources on the happiness of your current residents and staff it can still pay dividends for your bottom line. Happier residents stay longer and tell their friends about it, and happier staff means that they give a better experience too.

Jon has had the unique experience of being both on the operator and capital partner side of the senior living industry. Matt works through what those two roles can learn from each other with him, bringing out how those relationships can be strengthened. Jon also talks about how mentorship has changed his thinking throughout his life and how it helps us be more open to positive change as a whole.

Digital Marketing in the senior living industry has come a long way since the beginning of the pandemic, but Mary Cate has insights into habits and techniques that are still hurting rather than helping brands. We cover things from tracking your digital marketing efforts, to explaining why ROI can be a misleading metric, to something that she calls, localization at scale.

Hearing how the United States does senior living on a regular basis can sometimes feel siloed, so we thought we'd bring in some outside help. Phil Moorcraft is the VP at CLB, a company based in North Holland but Phil resides in the UK. There is obviously some overlap, but we find some interesting ways that our differences manifest when it comes to things like how finances of their prospects change...

Sean Rowe, CEO of MealSuite, brings light to the backend of 330 million meals per year. We all know that the pandemic changed a lot for the world and senior living when it comes to technology. What we didn't ever expect is how quickly the golden generation and the senior living industry would pickup technology, including things like robots, automation, and how much it's opened up our industry to h...

Matt compares with Nick Nemer at LifeLoop how vendors becoming partners has become a necessity to senior living providers if they're going to be adopted, and how that affects the culture of being a partner to these communities. 

In this episode, we are joined by Cole Smith, Corporate Director of Dementia Care Services at Brightview Senior Living, who has spent much of his career supporting people living with dementia. He shares his perspective on providing a high-level of care to these residents in your community and how we as an industry can better serve them.

Mark MacIntyre, Chief Experience Officer of Fully Managed, formerly known as CareWorks, a provider of managed IT services specializing in senior living, joins us to discuss cybersecurity. He shares ways senior living communities can mitigate risk, and the type of security options available to the industry.

In this episode, Matt is joined by Avi Friedman, COO of Link Home Therapy, who also holds his Doctor of Physical Therapy and teaches as an Adjunct Professor. With this experience, Avi brings a unique perspective to providing care and combatting loneliness amongst senior living residents.

We find out that the hot topic of person-centered care is actually decades old. Alisa Tagg, the Association Director of the National Association of Activity Professionals, talks with us about how this conversation has changed over time and the new ways that we can address it. Alisa gives great insight into why residents gravitate towards certain issues in the community, and how you can leverage th...

Nate Jones, VP of Sales at Dash Media, joins Matt to discuss how his background in coaching has effected his perspective on the senior living industry, as well has how content can be key driver of success in the industry. In this episode, you'll also hear Nate share some of his tips and best practices for maximizing the effectiveness of social media.

Melanie has been an important lead for a handful of organizations over the past 29 years in her career with senior living, and we can see why. She makes sure that her organization walks the walk when they make promises to seniors and we talk about how they get there. She also explains how we can overcome systemic challenges in corporate structure, regulatory restrictions, and more.

Cameo and Miekka came into the senior living industry with a mission to change the culture outside of it from seeing aging as all sadness. Cameo and Miekka bring a vast breadth of knowledge that they've learned from every corner of the industry from their impressive combined experience. We hope that their perseverance is as contagious to you as it is to us in helping flip the script on what it mea...

Originally recorded in September 2021 This was in a time where the COVID-19 was starting to pick back up again in the US and there was still (and still is) a lot of uncertainty about how it would affect move-ins and motivating residents and staff. Greg talks about how the blanketed approaches of incentivizing sales staff with a monetary bonus or burning out prospects with too much outreach isn't a...

We are joined by Evan Friedkin, Head of Business Development at Roobrik, which provides an engagement platform for senior care. He shares his insights on the must-haves for any senior living community's website, the quality of leads for new residents across the industry, as well as general best practices for marketing leads for senior living providers.

Originally recorded & posted October 2021 James Lee, the "Senior Living Guy". This episode brings into question what leadership has traditionally been defined as and flipping the script on personal development in your organization. Take the time to be problem oriented rather than solutions oriented, and take risks. Sometimes, passion, purpose and taking a leap can bring you farther than any pr...

Sarah Pedretti, Life Enrichment Coordinator at Bluffview Memory Care joins host, Matt Reiners, to discuss how to stand out in senior living by promoting yourself and your community. She also shares how this has benefitted both her professional development and the quality of care for the residents of her memory care community.