Connecting the Dots: Senior Living Success with Matt Reiners

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Lindsey Daugherty, Head...

In this episode of All Ears, host Matt Reiners talks to Heather Freemont, Senior Vice President of Sales and Marketing for Maplewood Senior Living. Heather has over 30 years experience in all parts of the senior living industry; from community relations and operations, to sales and marketing. In this episode, Matt and Heather discuss her career as Heather shares invaluable insights into her succes...

Matt is joined by heather Easterling, Senior Director of Program Services at Sunrise Senior Living. Heather has more than 15 years experience of senior living with an extensive background in community engagement and program services. In this episode of All Ears, Matt and Heather discuss the importance of senior engagement, the benefits of senior living technology, and how senior living communities...

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Kelly Stranburg, the fo...

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Matt Goche, CEO of Unig...

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Jacob Raptosh, Division...

This is All Ears with Matt Reiners, co-founder of Eversound by Uniguest, where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry, as we cover everything from resident & staff satisfaction, to innovative technology, to community culture, to finance & operations. In this episode, Matt is joined by Sharon Ricardi, Preside...

In this episode, Matt is joined by Rebecca Sturtz, the Vice President of Operations for Bridge Senior Living. Having worked in the industry for over 20 years, Rebecca has extensive experience in senior living; from working as an Activities Coordinator to shaping the industry in numerous regional and national operations leadership roles. Rebecca and Matt discuss the importance of finding the right...

Matt is joined by Steve Flynt, Chief Operating Officer at Solstice Senior Living. Steve is a 30-year veteran of senior living with an extensive background in operations leadership. He is a licensed nursing home administrator in Arizona and Colorado and has supported senior living communities across the United States. In this episode of All Ears, Matt and Steve discuss building teams, creating a le...

Jennifer Fink created the Fading Memories podcast after finding that balancing everything that a caregiver needs to attend to, doing more research about what she needs to be doing, as well as her own life was too much. She speaks the honest truth about her journey with her mother and grandmother who both had dementia. Some of these things that have been taboo to talk about your loved one has been...

Shari Flight and Katie Fournier of Ember Holistic Care have dedicated themselves to making sure that Memory Care communities don't stick to the status quo. They are trying to break the cycle of using old trainings from the 1980s when society has learned so much more about how providers can use newer research in various methods, such as light therapy, that will benefit both the resident and the...

John McDonough, Senior Director of Program Development & Integration for Asbury Communities, claims to not be a tech guy but after this interview it's clear that he has a larger grasp of how we interact with tech in the senior living industry than he leads us to believe. We cover how our relationship with wanting the shiny new product affects our perception of what we actually need, and ho...

Marlo Fogleman, Founder & CEO of Marlo Marketing, and Jenna Anderson, VP at Marlo Marketing may not have necessarily come to senior living or marketing in a familiar way, but they've brought plenty of impact among their customers who've seen great swings of success. With notable backgrounds and long-time experience in and out of the senior living industry, they give us an idea of what...

Laurie Schultz, Principal and co-founder of Avenue and Viva Bene, came to senior living as a real estate developer that wanted to instead get into "development with purpose". Their goal is to marry the ideas of socialization that most seniors come to senior living for, with their other need for overall wellness. They do this a few ways, but they find prevention is key to longevity for th...

We found our previous episode with Frank G. Howard, the CEO of GeneIQ, so interesting and important that we wanted to dive even deeper into pharmacogenomics with Dr Tariq Adwan, the Chief Science officer of GeneIQ. The short definition of pharmacogenomics is the science of determining the genetic variability that influences physiological response. This means that instead of a whole lot of trial an...

Charles Mann, Founder and CSO of Accushield, like many of us came into senior living from the time that was passed down with his father in senior living as an executive director. He saw a gap in what's provided and decided he was the one that needed to fill it. We hear about ways that making a good first impression to residents and their family members can help land a sale, and keep them at th...

Jodi Guffee, COO & Owner of Radiant Senior Living, has found the key to the golden ratio of senior living leads. She talks about how freeing it is to rip the bandaid and start fresh in your CRM to focus on quality qualified leads. This can make the lead to move-in process easier for your team, the potential resident, and your budget. Jodi also explains where they put their dollars for the best...

Michael Belleville, who was diagnosed with Lewy Body Dementia, talks about his journey from when he first started realizing the change in himself to diagnosis and acceptance. He's learned a lot about himself, the various journeys people take in their diagnosis, and organizations that can help. Keeping engaged with the community has helped him connect with the amazing stories of people that hav...

Rachelle Blough uses her background as a Certified Alzheimer's & Dementia trainer and rec therapist to inform her self-titled consulting agency work. She shares learnings from how communities have faired when all team members prioritize resident quality of life and how they've measured it. Hear stories of those success stories and what they've looked like this week.

David Haack, Owner of Tailored Advisory Services, dons his bowtie and teacher cap to give us a history lesson in how nursing homes came to be a harsh place in the 1700s and how it's transformed into the hospitality-focused senior living industry we know today. We learn how we can take the findings from the senior living transition over the last 30 years and apply it to our current staffing dif...

Agustin "Agie" Olmedo worked his way into senior living like many of us do, through personal experience with family, and wanting to make this industry a better place for our aging population to live in. What he brought into this industry though, is a new way of thinking about the basics needed for a senior living community. You most likely have heard of the three B's (bingo, birthday...

Amber Dahle, National Director of Memory Care and Resident Programming & Brad Scoggins, Senior Regional Director of Sales & Marketing, both from Charter Senior Living, join us to spill exactly how their unique brand of collaboration has worked for them, both inside their company and with outside vendors. Their Marketing & Sales departments have a wonderful and fruitful relationship wit...

Frank G Howard, CEO of GeneIQ, comes from a place of experience when it comes to dealing with various struggles in life, whether that be personally, with family health, or bringing purpose in his daily work. This need for purpose is what's driven him to head up GeneIQ, where they take genetics into account to guide treatment decisions and improve patient wellness. What's more, they've...

Terry Rogers, CEO with Westminster Communities of Florida, knows what he is and how to support those that mean a lot to him and the business. He's a self-described generalist, recognizing and empowering the caring people who are looking to climb the ladder, or want to join the industry anew. He provides his ideas on other industries that we can pull from, like those in the tech industry, with...

This special episode is a panel during the HealthTAC conference on March 21st and was moderated by Matt Reiners. The Senior Living industry is rapidly evolving, and marketing/sales strategies that worked in the past may no longer be effective in the modern age. As such, it's essential to understand the latest marketing trends, digital tools, and consumer behaviors to create effective senior li...