Connected Communications

Proactive PR's CEO, James Page, takes us on a tour of ANGA COM 2026 - Europe's leading business platform for Broadband, Media and Connectivity. 

As AI continues to reshape the telecommunications industry, operators are increasingly exploring how intelligent technologies can improve network performance, strengthen cybersecurity, automate operations, and support the evolution of AI-native infrastructure. In this episode of Connected Communications, brought to you by Proactive PR, we explore how AI is transforming the telecoms landscape - fro...

In this special anniversary episode of Connected Communications, Proactive's Head of Digital, Conor, is joined by Account Director Cal Dunnington to celebrate two years of conversations exploring B2B communications, PR, and technology. Looking back to the podcast's launch in 2024, the epiosde looks at how both the PR and tech landscapes have transformed over the past two years. From the PRCA's upd...

Ahead of Satellite 2026, Proactive PR CEO James Page chats with leading voices from across the sector to explore the trends shaping the next generation of satellite capabilities. From military applications to ground ‑ segment innovation and the growing influence of AI, our guests share the themes they expect to dominate conversations at this week's event. In order of appearance: •        Richard H...

In this episode, we take a dive into the world of the data centre and specifically how to stand out in what is undoubtedly an incredibly competitive market.  Data centres have become the fastest-growing opportunity in telecoms, fuelled by AI, LLMs and agentic AI. But as billions pour into the sector, competition is intensifying across the global supply chain. In a market where everyone is selling...

In the first episode of Connected Communications for 2026, host Cal Dunnington explores how AI is reshaping discovery and what that means for PR, marketing and communications. AI-generated answers from platforms like ChatGPT, Claude, Perplexity and Google's AI Overviews are set to overtake traditional organic search results. So how do brands stay visible in 2026? Joined by Head of Digital, Conor,...

In this episode of Connected Communications, Conor and Cal unpack Muck Rack's State of PR 2025 report - exploring how earned media, AI, and measurement are redefining success in B2B communications. From the challenge of reaching journalists to the power of data-driven strategy, this episode breaks down what matters most for PR professionals today.  

What did  #ConnectedBritain tell us about the state of the UK's digital economy? This week, Connected Communications took to the show floor again to gain insights from key players and discuss the future of UK connectivity. In order of appearance, a special thanks to all our guest speakers: Bradford Randall from Total Telecom and host of the Beyond the Cable podcast. Lee Spicer from Acome Group Stu...

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor, speaks to our experts about their latest blogs, tackling some of the biggest topics in tech right now. Hear from: ·         Josh Wright – Matter, a smart home connectivity standard ·         Callum Dunnington – post-quantum cryptography ·         Josh Addison - AI in data centres ·        ...

Technology advances and growing demand for high-speed internet are driving a wave of optimism among independent broadband providers, according to the newly published Altnet Confidence Index 2025 . In this special episode of  Connected Communications , your hosts James Page, CEO, and James Curry, Senior PR Consultant at Proactive International PR, dive into the key findings of the report - explorin...

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google's new AI mode, we dive into how this and other AI developments are reshaping search engines and what it all means for marketers assessing the business impact of AI on website traffic.  Featuring our very own Senior PR Consultant, Callum Dunnington and Head of Digital...

In this episode of Connected Communications , we explore how sustainability is shaping the world of PR. With growing pressure on companies to act and talk responsibly, how can marketing and comms professionals share their green credentials without falling into the trap of greenwashing or even greenhushing? We examine the role of PR in driving meaningful change, why sustainability is rising up the...

Proactive International PR is celebrating 15 years of delivering connected communications. In this special anniversary episode, go behind the scenes as we revisit milestone moments from our journey. Hear the founding story firsthand from Brian Dolby, and join CEO Jayne Brooks as she shares her vision for the future of Proactive PR   Visit www.proactivepr.com  

In this episode brought to you in partnership with Satellite Evolution, we're in Washington, DC for Satellite 2025. You will hear excerpts from conversations we had throughout the event for SatTV, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Full-length video interviews will be available at https://www.satelliteevolution.com/...

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome.  For more information about Proactive PR, click here

In this episode, newly-appointed River Advisers CEO Alexis Martin shares his perspective on key trends shaping the future. From regulatory developments to operator priorities and the impact of Starlink, the industry is navigating change and looking ahead to SATELLITE 2025.  For more information on the River Advisers, head over to their site: www.riveradvisers.com Speakers Alexis Martin, CEO at Riv...

In this episode, we dive into the Fibre to the Home Council Europe's new 'Copper Switch Off Tracker,' exploring how it provides policymakers with critical insights into their nation's progress. Join us for an in-depth discussion on the challenges, opportunities, and the future of full-fibre infrastructure in Europe ahead of FTTH Conference 2025. [01:18] Moving from Copper to a full fibre future [0...

In this episode, Agency Director James and Digital Lead Conor breakdown our top digital trends to watch out for in 2025 and beyond. This podcast is produced by Proactive International PR. Visit us at  https://proactivepr.com      

In this episode, Cal Dunnington looks at the way IoT technologies and connected devices are transforming the utilities sector and the growing threat landscape resulting from the use of these. We'll also consider the measures and standards businesses can use to increase resilience against attacks. Today we're joined by Phil Beecher, CEO and President of the Wi-SUN Alliance , and Thorsten Stremlau o...

In this episode of Connected Communications, James and Conor explore how podcasting can transform your marketing strategy. Discover how this audio trend could be the key to connecting with your audience in new ways! Get involved with the show via:  hello@proactive-pr.com This podcast is produced by Proactive International PR. Vist us at https://proactivepr.com

What did #ConnectedBritain tell us about the state of the UK's digital economy? Last week, Connected Communications took to the show floor to gain insights from key players and discuss the future of UK connectivity. Listen now for the latest news and views on:  Hybrid connectivity Ofcom's Telecoms Access Review  Overbuild and under-used fibre  Wholesale standards Industry amalgamation and collabor...

In this episode, Josh Addison, PR Consultant at Proactive International PR, and Harry Baldock, Editor at Total Telecom take an early look at this year's Connected Britain event.   For more information on Connected Britain, visit Connected Britain 2024 Make sure you're following us on  Linkedin Get involved with the show via hello@proactive-pr.com This podcast is produced by Proactive International...

In this episode, Jade Hush, Marketing Director, and Conor Woodhall, Digital PR and Business Development Manager at Proactive International PR, dive into competitor analysis. They discuss how companies can leverage data to create a winning communication strategy that stands out in a crowded market. Unlock your free competitor analysis here   Make sure you're following us on  Linkedin Get involved w...

In this episode, James Page, Agency Director at Proactive PR, talks with Jennie Bennett, Brand Strategist from award-winning design agency Threerooms, about all things branding. For more information on the Threerooms, head over to their site: https://www.threerooms.com/ Make sure you're following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proa...

In this episode, Jade Hush, Marketing Director and Callum Dunnington, Senior PR Consultant at Proactive International PR talk about the varying tactics standards and membership organisations use to elevate their communications.  Make sure you're following us on  Linkedin Get involved with the show via:  hello@proactive-pr.com This podcast is produced by  Proactive International PR