Confessions of a Conscious CEO

This is the anti highlight reel. The raw, unfiltered conversations nobody else is having - about failures, pivots, and the lessons that only come from getting it wrong. Because the mess is where the good stuff lives 🤍

I sat down with Daisy Harvey, the founder of LOOM to unpack how she closed her first business, rebuilt her confidence, and raised £300K to launch an upcycling app that matches your wardrobe with designers. We overview: How she knew it was time to close her first business The most valuable lessons from her first venture What makes a marketplace work and how to prevent leakage Building a simple no-c...

Here’s the truth: you don’t need a massive budget or a big team to launch. In this episode, I break down how to validate, market, and sell in a way that protects both your cash and your capacity. I share the lessons I learned from my first business, why perfectionism and control led me to burnout, and the practical systems I now use to go to market sustainably. I share: What I would do differently...

I’m joined by Natalie Barbu, CEO and co-founder of Rella, to unpack how her team went from 200 no’s to raising $1M and reaching $1M ARR. We get into the unfiltered truths of starting a tech company without a coding background, nearly running out of money, and the viral video that turned it around! We discuss: How Natalie spotted the gap in creator/social workflow tools The step-by-step path from c...

Most founders think a go-to-market strategy is just a launch plan or a marketing campaign — but it’s so much more than that. In this episode, I break down what a true GTM strategy is, why it’s the difference between a product that flops and one that takes off, and how you can create a winning plan that drives real traction. I share: What a go-to-market strategy actually includes (beyond marketing)...

I interview Daniel Samosir Botcherby, the Co-Founder & CEO of Kalda, a digital mental health platform created to support the LGBTQIA+ community in this episode. We dive into the personal story that inspired Kalda, the challenges of building a mission-driven startup, and the realities of raising capital while staying true to social impact values. We discuss: His personal experiences that led to...

In this episode, I take you inside a real GTM strategy session I ran for my client Dan, the Founder of Kalda. We unpacked his monetization options, refined his sales funnel, and aligned his brand so everything works together to drive sustainable growth. You’ll hear how we balanced big-picture strategy with tactical execution, and how I built him a roadmap to follow for the next year. I share: How...

Ever wonder what it really takes to become an “overnight success”? In this candid conversation with Stephanie Melodia, we unpack the truth behind the myth — from the years of work no one sees, to the role of money, luck, and confidence in building a thriving business. Steph shares her personal journey, powerful money mindset shifts, and the resilience it takes to keep showing up, even when the res...

In this impactful interview, I sit down with Dr. Stasa Stankovic, the co-founder & CEO of OvartiX. She's a powerhouse that's leveraging her PhD from Cambridge to pioneer therapeutic solutions to transform women’s reproductive health We dive into the real statistics and science behind fertility, IVF, and early menopause — including why ovaries are the fastest-aging organ, how 90% of you...

Let’s talk about how to sustainably execute everything you’ve planned. Because your strategy is only as strong as your ability to carry it out… without burning out in the process. This GTM Essentials lesson serves as a reminder that you are your business’s greatest asset, and protecting your energy is crucial for long-term growth. I cover: Why “doing more” doesn’t equal progress How to shift from...

A successful launch isn’t just a single moment — it’s a carefully planned strategy. In this GTM Essentials lesson, I’m walking you through how to launch a new product, feature, or category with intention, from pre-launch hype to post-launch analysis. You’ll learn how to set clear goals, track the right metrics, and avoid the “one-and-done” launch mistake most founders make. We’ll cover: The differ...

Your business doesn’t need more followers — it needs a community. In this GTM Essentials lesson, you’ll learn how to turn passive followers into an engaged, loyal community that buys from you, tells their friends, and sticks around for the long haul. I cover: The difference between an audience and a true community Why engagement matters more than follower count How to build a loyal community witho...

Relying on paid ads to grow? You might be skipping your most powerful growth lever: organic marketing.  In this GTM Essentials lesson, I’ll show you how to build a sustainable, $0 marketing strategy that consistently drives traffic, nurtures leads, and converts them into loyal customers. I cover: Why organic marketing is the foundation for long-term growth How to pick the right platforms for your...

If you nail your branding, you can literally charge double — and your customers will happily pay for it.  In this GTM Essentials lesson, I’ll show you how to build a brand that stands out, creates trust, and allows you to command premium pricing. I discuss: What branding really is (hint: it’s not just logos and colors!) How to create strong brand associations that stick Why clarity beats clevernes...

Without sales, you don’t have a business — you have an expensive hobby . In this GTM Essentials lesson, I’ll show you how to build a sustainable sales funnel that drives consistent revenue without the constant stress of wondering where your next sale is coming from. I cover: The 3 key stages of every sales funnel: Traffic → Nurture → Conversion How to identify and fix bottlenecks that block your s...

If you can’t make money off your products, you don’t have a business… you have an expensive hobby.  Sorry if that’s harsh, but the good news is that in this GTM Essentials lesson, I’ll show you how can monetize your business! You’ll learn: The four main monetization models and which one(s) to leverage How to approach pricing and value perception  How to increase your customer lifetime value (LTV)...

Most founders overbuild their first product — and it’s the fastest way to burn cash and waste months of work. In this GTM Essentials lesson, I’ll show you how to create a Minimum Viable Product (MVP), test it with real customers, and gather feedback to improve fast—without hurting your brand or overspending. You’ll learn: What an MVP really is (and isn’t) How to decide which features are “must-hav...

Most founders get product-market fit completely wrong — and it costs them months of wasted work and thousands of dollars. In this GTM Essentials lesson, I’ll break down what product-market fit really means and show you how to co-create your solution with your ideal customer. You’ll learn how to validate your product before launch, avoid the “build in isolation” trap, and ensure your customers are...

Most businesses don’t fail because their idea is bad... they fail because they’re solving the wrong problem. In this GTM Essentials lesson, I'm breaking down how to identify and validate the right problem for your ideal customer, so you don’t waste time, money, and energy building something no one wants. You’ll learn: Why solving a meaningful pain point is the foundation of every successful bu...

Psst… I’m releasing a free, jam-packed course on Go-To-Market strategies — the exact lessons I wish I had when I started my first business. All the lesson videos will be available on YouTube, but if you prefer to listen on the go, you can tune in on Spotify and Apple Podcasts. I can’t wait for you to dive in and start building your business the smart way 🤍

In this episode, I look back on my career — from teaching piano at 15, to navigating business school, to working at billion-dollar corporations, and building my own businesses. I candidly share the real lessons, pivots, and breakthroughs I’ve experienced along the way. Specifically... The career moves that shaped my journey Lessons from working at billion-dollar companies Lessons from running my o...

In this episode, I open up about how I’ve really been feeling lately… (overwhelmed, stretched thin, and struggling to prioritize myself). I share a mental health check-in, some big life and business updates, and take you behind the scenes of a client session with my friend Yulin, a makeup artist building her business from scratch. Whether you're in the messy middle of entrepreneurship or just...

If launching your products or services feels like late-night scrambling, crying into your laptop, or completely burning out — I’ve been there too. In this episode, I’m sharing how I rewired my relationship with launching and built a sustainable system that allows me (and now my clients) to hit launch goals without sacrificing health, sleep, or sanity. You’ll learn: — Sustainable launching strategi...

Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a...

If you’re riding the feast-and-famine rollercoaster (one month making bank, the next barely scraping by), this episode is for you. I’m breaking down how I built a sustainable sales system that allowed me to generate $20K while vacationing in the French Riviera with my sister (yes, really!!)   I used to burn myself out doing all the things: non-stop sales calls, masterclasses, and launches... until...