Confessions of a CEO

Today’s guest is marketing guru Kay Allen Carr. After 12 years as a VP of Marketing and Analytics for a consulting agency, she left her 9-5 to start her own business as a Fractional CMO offering consulting and DFY marketing services to small business owners! In today’s episode, we talk about the importance of finding a great business mentor, the biggest lessons Kay learned in the first year of her...

Today I am gifting you a business owner’s dream: the perfect map to batch your content! As a business owner, the last thing you want to do is create content - but it is a necessary part of the job. In today’s episode I walk you through the five-step process that we use for all of our clients and our own content: get clear on the outcome, research and brainstorm, develop an outline, create the cont...

Deciding when and who to hire can be a stressful decision for a business owner. Do you hire a contractor or an employee? How do you know what you need help with? Do unicorn hires actually exist?  In today’s episode, we answer all those questions and more. Rachel Pereyra, our amazing guest,  is the founder of Mastermind Business Services whose mission is to save the world through operations. In the...

Launching doesn't have to be stressful. No, I’m not messing with you. With the right plan, strategy, and knowing your human design, you can have a successful, stress-free launch.  And today’s guest teaches us just that. Victoria Naylor is a launch consultant and operations manager who works with CEOs to help them with their launches and manages their day-to-day business. All things process, strate...

There are SO many things (challenging + amazing) that you will go through during entrepreneurship, and I’ve had my fair share of them all. In today’s episode, I share my personal entrepreneur story - from quitting my 9 to 5, struggling to find a vision for my business, finding myself back in corporate job interviews, and ultimately rebranding my dream business to where it is today.  I can’t wait t...

I almost quit my job as an entrepreneur.  I didn’t have a solid vision of where I wanted my business to go and what goals I wanted to accomplish. I started the interview process for a corporate job, but realized I could never work for someone else again and instead decided to rebrand my business and create an audacious vision that helped me scale my business beyond what I could ever imagine. In th...

The Sherose Mastermind Retreat is by far one of my favorite experiences we host. We spend four creating lasting relationships and developing incredible business ideas that change the trajectory of your life. So today, I’m going to take you behind the scenes of what planning for the Sherose Mastermind Experience looks like… and what it would be like if you were to attend. However,  can’t give away...

Let’s be honest - brand photos ARE your business. They make the first impression on your potential clients, so it’s important to have amazing images that represent what your brand is all about.  Today you’re getting lucky because I’m going to share with you how we get the most bang for our buck during our photoshoots by making good use of our time and also ensuring we get the aesthetic and images...

Today’s guest is my good friend Severina Thom, owner of Thomfoolery Design Co., who is the creative mastermind behind the Sherose rebrand and also one of the guests at our first annual Sherose Mastermind Retreat!  ​​ She attended our first ever retreat back in 2021  where she got a break from her daily grind of growing her business, achieving her Master of Fine Arts, and doing her side hustle at A...

Your dreams and big plans for the future are not serving you if they’re just bouncing around in your head, it’s time to get them down on paper so you can get to work on making them your reality! There’s only one way to get to where you want to go, and that’s by planning on how to get there. But first, you need to get crystal clear on where it is that you want to go. Creating a long-term vision for...

The Sherose Show officially has our first guest!  Today’s guest is one of my past clients, Nina Cornelison, who is the owner of Ninam/co. She is a photo editor who helps luxury wedding and branding photographers take the tedious task of editing off of their insanely long to-do list! She has worked for large corporations like Pier One and worked on projects for Hermès. I love having this woman in m...

Don’t let the title of this episode scare you! Creating your 90-day marketing plan doesn’t have to be this crazy, robust, or intimidating process. It can be very simple, streamlined, and have your future self thanking you!   In today’s episode, I teach you how to do exactly that through setting business goals, writing promotional content, increasing your brand awareness, and finding the sweet spot...

Have you looked under every rock, nook + cranny and still can’t find the inspiration to write your content? You may be suffering from a case of content burnout! Content burnout is no joke but I’ve found that taking care of yourself before it hits makes the process of getting your inspiration back 100x easier.  In today’s episode, I talk about my own struggles with burnout and give you some tangibl...

The saying is true, it really is all about who you know. Networking is the single most important thing I did to grow my business in its first year. Getting to know the people in my community is what pushed my business to where it is today. Without those initial connections, there’s no way Sherose would be the business that it is in year four.  In today’s episode, I talk about how I grew my busines...

Today’s our anniversary! 🎉 A year ago today we launched the Sherose rebrand, so what better way to celebrate than to take a look back at the journey it took to get here! In today’s episode, I talk about how a firework stand ignited my passion for marketing, the beginning of my social media journey, and how + why I quit my 9 to 5 to start my dream business. Ready to learn how a firework stand call...

Not impressed with your IG story views lately? Me either… After some research and testing, I realized that I wasn’t showing enough personality and pizazz. Your followers (and mine) want to see the human side of your brand! In today’s episode I teach you three easy ways to increase your IG story views. Everything from how to effectively use engagement stickers, fun ways to gamify your instagram acc...

It’s no secret that Reels are the #1 way to grow your Instagram right now - and the proof is in the pudding! Reels have helped us and our clients reach sooooo many new eyes at an astonishing rate. However, consistent posting = more growth, so we suggest that you develop a clear and concise way to batch your Reels so you can remain consistent! In today’s episode, I give you a step by step guide on...

Reels are fun to watch and all - but did you know you can use them to SELL? There is truly so much you can do with Reels, and it can take some playing around with it to see what works for your audience!    In today’s episode, I share what I’ve learned when it comes to using Reels for your business, and more importantly to make SALES! I give examples of how you can share tips and tricks, add some h...

Video. Is. QUEEN. If you are looking for a way to expand your reach and grow your business’s brand awareness, you need to start incorporating video - and more specifically, Instagram Reels. If you aren’t currently using Reels, soak up all the goodness in this episode and HOP ON THE REELS TRAIN.   In today’s episode, I share all my golden tips on how to ensure your Reels content is high quality so...

If you are a one-woman show or just simply don’t have the means to hire a social media strategist just yet, I bet you’ve struggled coming up with what the HECK to post on social media. I know I’ve been there! In today’s episode, I teach you how to create an ever flowing river of content! I teach you my tips + tricks on how to repurpose your past content, gather inspo from other platforms, utilize...

There are times when you can just put your dreams and goals out into the universe and they will manifest, but there are also times where you need to put your energy and hard work into those things you want in your life! If you aren't sitting down and putting together a business plan + mapping it out in detail, you are setting yourself up to not achieve any of the goals and dreams you’ve had tucked...

We’ve all been caught completely neglecting our email marketing from time to time… no judgement here! But, when I actually take the time to keep my email list up to date and consistently send emails, I always see a huge return in engagement and conversion. Once you get the hang of it, email marketing is truly a simple and great way to authentically and individually reach your potential clients. In...

Do you ever feel like your physical / mental / emotional tank is running on empty after constantly launching new products and trying to find ways to make ends meet? All of the above?? I know how you feel, and I have totally been there. Relying on monthly launches to pay the bills gives me a stress rash just thinking about it. But I have a solution that completely changed my life… RECURRING REVENUE...

What if I told you hiring your first employee doesn’t have to be as challenging as it sounds? What if I told you the process can be whatever you make of it because YOU get to decide who gets to join your team and YOU get to make the rules? If I would have known the time, stress, and tears I could save by growing my team, I would have hired a HECK of a lot sooner!    In today’s podcast I will walk...

Ready to exponentially grow your Instagram and create more sales? I hate to break it to you, but buying followers, or even focusing on getting more followers for that matter, is NOT the answer. Honestly, if people aren’t buying from you now, not much will change if you get more followers. You can have a successful, thriving business whether you have 5,000 followers or 50,000 followers, it’s all ab...