Confessions of a CEO

In this episode, the focus is on the original mission of Sherose, which is to mentor and consult with female-led businesses providing online services. The goal is to help businesses increase revenue, expand, and make a greater impact all while doing less. There is a focus on full alignment between clients and the company. The episode also touches on how the focus will be on serving the community w...

In this episode, I share my personal experience of feeling burnt out and exhausted in 2022 due to veering off in a direction that was not aligned with my original intentions and vision for my business. I discuss the importance of looking back and being honest with oneself in order to achieve a more balanced and purposeful life. Main Points: Living a more balanced life with purpose is what everyone...

In this episode, Hannah emphasises the importance of boundaries, purposeful actions, and micro goals for entrepreneurs. They highlight the significance of setting expectations and managing time efficiently in achieving success. They encourage listeners not to push away their dreams and visions even if it means entering uncharted territory. Main Points: Boundaries are crucial for entrepreneurs in s...

In this episode, I emphasize the importance of visualization and planning for achieving long-term goals without burning out. I discuss the need to get clear on what you want, as well as the importance of hard work and planning in making your vision a reality. Main Points: Visualization and getting clear on what you want are essential in achieving your goals. Success takes hard work and planning. W...

Who’s ready to talk about money?! Today’s guest is podcast host, author, money expert, and fellow business owner, Katelyn Magnuson. Katelyn is the owner of The Freelance CFO, a full-service accounting, bookkeeping, and tax preparation firm that empowers you and your business to achieve your own version of success. In today’s episode, Katelyn and I discuss a variety of topics from setting up your b...

I've had many failed launches. I've also had launches where I've made thousands of dollars. The underlying factor between making thousands of dollars and making absolutely nothing is ensuring that you have a strategic plan. In today’s episode, I get down into the nitty-gritty of how to create a launch plan, give you a copyable step-by-step guide, and expose every mistake I’ve made when it comes to...

One of the biggest misconceptions about social media management is that we start posting as soon as the first payment comes in. Most people forget that there is an extensive onboarding process that has to happen first to ensure that your brand and goals are fully understood before content creation occurs. In today’s episode, I give you all my tips and tricks for successfully and smoothly onboardin...

Today’s guest is niche expert, intuitive channeler, and fellow entrepreneur, Gabrielle Laura. Gabby uses her intuition to help CEOs find their niche and soul's purpose, pinpoint and release resistance, and get into their alignment. In today’s episode, Gabby and I dive deep into her intuitive channeler gifts, provide tips on how to become more aligned with your business, and I get super vulnerable...

Does the looming recession have you spooked? Don’t let it pull you away from your goals. As others pull back on their marketing efforts in fear of what’s to come, double down on yours and stay top of mind with your potential clients. In today’s episode, I walk you through exactly how to create your very own annual marketing plan. I share all the different options on how to double down on your mark...

Today’s guest is agency owner, podcast host, consultant, and badass entrepreneur Teri Patrick. Teri is the founder and CEO of The Social Acre, a creative consulting agency specializing in branding, marketing, and PR. In today’s episode, Teri and I pull back the curtain and reveal what it is really like to be an entrepreneur. We get candid about the struggles we face as business owners with growing...

Today’s guest is agency owner, podcast host, and chapter leader of San Diego Business Babes, Alisha Kumar. Alisha is the owner of The Social Project, a marketing agency that works with some of the world’s most innovative and forward-thinking brands. In today’s episode, Alisha and I dive deep into topics like the importance of finding your community, our biggest learning lessons in business, how to...

Can you believe that we are in the last quarter of the year?! That means it's time to really set your intentions and get purposeful about what you're going to do over the next 90 days and into the new year. Planning for the future is the best way to achieve success in the short term. When you’re building a business for the long term, it means thinking ahead and thinking BIG. In today’s episode, I...

Who doesn’t love a cash infusion right before the holidays? I know I do! It gives us more wiggle room to make sure we cross everyone off our list and helps us feel less guilty if we find a little something for ourselves too 😉 The best way to launch your holiday sales is to plan ahead, and to be honest… if you haven’t started yet you are already behind. But don’t worry! In today’s episode, I'm goi...

Today’s guest is Integrative Registered Dietician and business owner, Lauren Papanos. Lauren is the owner of Functional Fueling Nutrition where she helps women reclaim their health so that they can feel optimal- inside and out.  In today’s episode, Lauren and I have an amazing conversation about hormone health and business, how to avoid burnout, and dive deep into hormone imbalances + ways you can...

To put it bluntly… coming up with content ideas can suck. When you aren’t in a creative headspace it can feel like the absolute worst part of your job. What does your audience want to learn from your content? What topics will actually resonate with them? In today’s episode, I give you twenty content ideas that will hopefully help you get into a creative headspace. I share exactly how you can use t...

Today’s guest is digital nomad and branding extraordinaire, Diana Jakubcova. Diana is the founder of Deeply Rooted Studio, a branding and consulting firm that focuses on building out-of-the-ordinary brands for online female founders. In today’s episode, Diana shares how she has built a successful business while traveling the world as a digital nomad… and that it’s not all it’s cracked up to be on...

Let’s cut to the chase… content is getting seen less and less. It is incredibly frustrating when you spend hours upon hours creating content for your audience, and they don’t even see it.  Why is that? And how can you keep that from happening?  In today’s episode, I talk about the best ways to get results on Instagram, how to make static content stand out, the importance of Reels, and how to nurtu...

Today’s guest is Online Business Strategist and my good friend, Shannon Matson. Shannon is the founder of The Social Bungalow + Bungalow Coffee located in Las Vegas, Nevada. She is a superhuman entrepreneur who has helped thousands of entrepreneur structure ingenious online businesses – including my own! In today’s episode, Shannon and I have a candid conversation about building a team, creating e...

When it comes to your digital storefront,  you need to make sure that your business is represented well no matter what platform your potential client or customers find you on. People love to get an insider's look at your business before they buy from you - think window shopping! You want to be interesting enough that they come inside your storefront and buy from you. In today’s episode, I walk you...

When I first started my business I got this question all the time. People did not understand the power of social media, but now it is one of the most powerful marketing tools out there. Optimizing your social media marketing strategy can introduce you to a vast amount of potential clients that you used to not be able to reach. In today’s episode, I walk you through how to convert your followers in...

Does increasing your prices have you shaking in your boots? Your business is your livelihood, so I understand the fear behind increasing your prices and losing clients. However, staying complacent in your pricing undervalues your business and prevents it from growing. In today’s episode, I share with you four signs to know when its time to raise your prices, strategies for coming up with your new...

Today’s guest is fellow agency founder, Austin Kapur. After working at several e-commerce startups in the social impact space early in her career, she started and grew Plum & Parcel in 2014, making a small difference with a range of brands, before heading to the corporate world. Then, after a few years back in corporate, she decided to reopen Plum & Parcel and go full steam ahead! In today’s episo...

Video marketing has been and will continue to be KING. Video marketing has a way of being able to connect deeply and elicit an emotional response that will build more trust and brand loyalty as a result. If you haven’t hopped on the video train yet, you have to start now! Don’t let your business fall behind because you won’t show up on video. In today’s episode, I talk to you about the importance...

Our brands grow and evolve over time, so it is essential that we open the hood of our business from time to time to see how things are operating. By auditing and reflecting, we can discover what needs some attention and fine tuning.  In today’s episode, I take you behind the scenes of my recent internal business audit. I share all the details about how I audited our branding and messaging, made su...

No one wants to work their summer away and miss out on soaking up all that vitamin D! In today’s episode  I dive into some productivity tips and tricks to make the most of your time and ensure you’re able to get outside to enjoy the sunshine! I will teach you how to audit how you spend your time, create a list of all of the tasks that you do in your business, rank your current duties, prioritize a...