Companial SofTalk

🎙️ Customer Experience: The Hidden Growth Engine in Marketing | Companial Soft Talk PodcastIn this episode of the Companial Soft Talk Podcast, Olga Generalova, Partner GTM Lead at Companial, sits down with Sandra Matuleviciute-Bagdonaviciene, Customer Experience Lead, for a practical and insightful conversation on why customer experience is becoming the most powerful driver of marketing success. A...

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed thei...

Discover how our newest product was shaped by the voices that matter most—our partners. In this episode, we take you behind the scenes of a truly collaborative development journey, where partner interviews, feedback, and real-world needs directly influenced every decision. This is more than just product development—it’s co-creation in action.

Whether you're a developer, consultant, or decision-maker, this episode provides practical insights into what agents mean for your customers — and your roadmap. In this episode of Companial SofTalk, we dive into one of the hottest and perhaps most misunderstood buzzwords in the Dynamics 365 ecosystem: Agents. What exactly are they? How do they differ from Copilots or Power Automate flows? And...

In this episode of Companial SofTalk, Inga Levinskiene, Project Manager at Companial, dives into the topic of cloud migration, alongside experts Mindaugas Berlickas, Upgrade Line Service Owner, and Žygimantas Velička, Cloud Service Manager. They share their insights and hands-on experiences with migrating customers to Microsoft Dynamics 365 Business Central, discussing the benefits, challenges, an...

In this episode of Companial SofTalk, we explore "The Impact of AI on Employee Workflow and Productivity." We share real-life experiences and observations on how AI is transforming the way we work. From personal stories about the changes AI has brought to our workflows to the challenges and learning curves we've faced, we cover it all. We also discuss how AI serves as a supportive tool rather than...

For the past two years, Microsoft has been promoting the benefits of AI and encouraging its adoption. We've experimented extensively with the Business Central AI Toolkit and gained valuable insights from the Microsoft AI Hackathon. While the technology seems promising and user-friendly, we've noticed that many partners are still hesitant to adopt it. In this SofTalk, we’ll discuss how AI can speci...

Ronald Hoek, Senior Cross Regional Engagement Manager for Hosting services and Germantas Gaurilčikas, Regional Lead in CEE are exploring the customer retention topic. Listen up to find out, how Companial can help in difficult situations and why `now` is the right time to react? Main topics: What are some key indicators that a business might be losing customers to their competitors? How can busines...

Join us on our latest Companial SoftTalk podcast episode with Herman van Leeuwen and Sandra Matuleviciute Bagdonaviciene as they delve into the world of building a learning culture within Dynamics 365 Business Central organizations. Discover practical insights on how to create an environment that fosters continuous learning and development, enabling your teams to stay ahead in the rapidly evolving...

The onboarding stage is a crucial phase in Dynamics 365 F&SCM development projects that are known for their long-term and extensive nature. However, it's common for Partners to overlook this stage and attempt to expedite the process, leading to potential corners being cut. In this podcast, we discuss how onboarding processes vary depending on the project type, how thoughtful onboarding ens...

The on-premise customer base is still relatively large in comparison to new cloud customers, with many legacy customers reluctant to move forward to the cloud. In this podcast, we will discuss how to change the “if it isn't broken, don't fix it” attitude many of these customers have, and start moving even the most conservative customers forward to the cloud, all while maintaining productiv...