Patrick O'Keefe
Community Signal
Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O'Keefe. This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That's not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.
Author
Patrick O'Keefe
Category
Podcast website
Latest episode
Aug 4, 2025
Where to listen?
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Episodes
Can We Help These Experienced Community Pros Find Work? 23.11.2020 36:32
In this episode of Community Signal, Patrick talks to four past guests of the show, Paula Rosenberg , Tim Courtney , Scott Moore , and Daniel Marotta , who are all looking for new full-time career opportunities. We're hoping that by tapping into the collective power of our listeners, we can help them find their next big thing. We've never done this before, and here's how you can help: First, w...
The Community That Teaches Languages and Powers Duolingo 09.11.2020 44:07
As classrooms have gone virtual and people are spending more time online, Duolingo has seen an influx of students and educators on their platform. Luckily, Duolingo has a structured ambassador program to help those new users find their way and achieve their language learning and teaching goals. Kevin Reaves , a community support specialist at Duolingo, talks extensively about who these ambassado...
Don't Miss One-on-One Meetings With Your Team 26.10.2020 35:08
At this point, we likely all know someone that has lost their job or had to make budget cuts because of the COVID-19 pandemic. There's a narrative in the community industry that we must always be communicating the value we bring to the organizations we work for, but it's also worth saying that community has really showed up to fight back against this pandemic. The work of connecting and creating s...
Section 230 and the Freedom to Remove Objectionable Content 12.10.2020 35:18
Section 230 is a vitally important law for online community builders in the U.S. That's why we've consistently talked about it on Community Signal, and the growing threat to its existence. The volume of legislation being proposed, that would amend Section 230, is increasingly rapidly with 6 bills proposed in September and October alone. These bills will impact online communities small and large –...
BlackPlanet's Founder on Building Impactful Platforms and Communities 28.09.2020 47:21
"Let the people see what I have seen." This is what Mamie Till, the mother of Emmett Till, said when she insisted on an open casket funeral for her brutally murdered son in 1955. Photos of Emmett's disfigured body circulated and encouraged many to join the civil rights movement. Darnella Frazier is the teenager that caught George Floyd's murder on camera and posted it to Facebook. She later sta...
Is Your Open Source Project Healthy? 14.09.2020 37:49
When you contribute to open source projects, Dawn Foster makes it abundantly clear that even if "you're there on behalf of [a] company, you need to do the right things for the community." In this episode of Community Signal, Dawn outlines the principles that she follows and shepherds as the director of open source community strategy at VMware's Open Source Program Office . These principles fost...
The Toll of Ageism and Abuse on Community Professionals 31.08.2020 57:44
On Community Signal, we've spoken to several professionals that have left the industry for other pastures. While their reasons are never exactly the same, there's certainly a trend amongst professionals in the industry, particularly women, who bore the brunt of online abuse. As Patrick says in this episode, "if you haven't received abuse then you're probably not doing everything you can for your c...
Level Up Your Community with Amy Jo Kim's Principles of Game Thinking 17.08.2020 51:39
Amy Jo Kim 's work building social systems and online experiences for The Sims , Rock Band , Ultima Online , and the New York Times , to name a few, makes her an industry go-to when businesses and clients have questions about creating engaging experiences for gamers, shoppers, and more. Amy Jo is the author of Community Building on the Web (2000) and Game Thinking (2018). While some think...
Building Inclusive Communities, Workplaces, and an Inclusive Profession 03.08.2020 1:32:05
If you're reading this, we're guessing that you are in the community management profession. Hi, how are you holding up? Between the COVID-19 pandemic, the murder of George Floyd and too many other Black people, ongoing protests for an end to systemic racism and inequality, and a looming presidential election that has a lot riding on it, life has been more challenging than usual, to say the least....
The Most Accessible Deserted Island Conference Ever 20.07.2020 36:22
How many virtual conferences and events have you attended recently? Now compare that to the amount of time you've spent playing video games during the past few months. Not giving too much away, Patrick and I would probably agree that we've spent more time on the latter. With screen time dominating our lives and in-person gatherings largely on hold, how can we rise to the challenge of bringing comm...
Community Management Before Section 230, When You Had to Print Out Every Post 06.07.2020 47:51
Section 230 of the Communications Decency Act has been a frequent topic of conversation on Community Signal. Its existence as we know it seems untenable given Trump's recent executive order and Joe Biden's criticisms of it. On this episode, community and social media professional David Flores shares some of the history of how Section 230 came to be. David worked at Prodigy just as they were...
Facebook Promoted Divisive Content to Boost User Engagement 22.06.2020 31:51
For years, Facebook executives have persistently shut down efforts to make the site less divisive, according to reporting from Deepa Seetharaman and Jeff Horwitz of The Wall Street Journal . As community professionals, we're tasked with helping people start and participate in conversations that matter to them. We're often held accountable by "engagement" metrics –– such as the number of peo...
Trump's Executive Order is a Danger to Online Communities 08.06.2020 33:30
Black Lives Matter . As community professionals and hosts, we have the power to cultivate thoughtful spaces online. We serve communities and, if you're a regular listener of this show, I doubt you're serving racists. Systemic problems can feel overwhelming, but small things make a difference. Your community and how you manage it, regardless of the size of it, can be a part of the solution. I encou...
How HER Puts Its LGBTQ+ Community's Safety First 18.05.2020 37:40
People have gotten crafty when it comes to staying connected during this time of social distancing. Zoom calls with family and friends, Animal Crossing weddings , and drive-through birthday parties are just a few of the ways we're showing up for the people we care about. HER , a dating and social app for LGBTQ+ womxn and queer people, is also doing its part to foster safe socializing for its com...
Building Community During a Pandemic at Pandora and SiriusXM 04.05.2020 38:34
We're several months into the COVID-19 pandemic and the daily loss of lives is still devastating and the longterm effects on our communities and society as a whole have yet to be seen. For many of us, the pandemic has affected our routines, our families, our work, and our livelihood. While some online communities have seen more engagement from community members (I love this story that mentions h...
Community Programs for Brands, Ambassadors, and Your Team 20.04.2020 42:02
Nicholas Tolstoshev is talking programs. Brand representative programs, where brands pay you for access to your community. Ambassador programs, where you reward your best contributors. And empathy programs, where you help your coworkers see things from the eyes of your members and customers. This discussion also ends on a note that we probably all need to hear right now, and that's the importanc...
Managing Communities of IT Pros and MMORPG Players 06.04.2020 44:34
Every community has its own shared language and for the Spiceworks community, that shared language revolves around IT. Made up of IT professionals and service providers that support them, the Spiceworks community convenes to share their collective expertise and find solutions. In this episode of Community Signal, Sean Dahlberg , director of community at Spiceworks, shares how his team approache...
How Online Communities are Responding to Coronavirus COVID-19 23.03.2020 29:53
We started recording this episode about a week before its release, and since then, coronavirus COVID-19 has continued to spread across the globe. News and governmental guidance is being updated frequently and people in many regions are being mandated to stay home as much as possible in an effort to help flatten the curve . The pandemic has obviously impacted online communities, too. In this episo...
When Your First Day as an Online Community Manager is Your First Day at a Computer 09.03.2020 57:57
As community professionals, the array of platforms, reading material, conferences, and thought leaders available to us only continues to grow. And if you've read or written a job description for a community opportunity recently, you know that there's often an expectation around technical literacy for everyone in the field. In a time when a lot of our day-to-day takes place in front of a screen, I...
LEGO IDEAS and the Building Blocks of a Successful Crowdsourcing Community 24.02.2020 40:26
Every company has the challenge of managing how to respond to customer feedback. But what if you're managing a crowdsourcing community and actively asking people for their ideas and feedback? How do you make sure that every contributor feels seen and respected for their efforts, whether their idea becomes reality or not? These are the questions that Tim Courtney and the team behind LEGO Ideas ...
Going From Shapeways to Northwestern Mutual 10.02.2020 25:08
Community pro Andrew Thomas was recruited by Northwestern Mutual while working at Shapeways. On this episode, he talks about what it's like to go from a 200-person startup to an organization with over 7,500 employees that has been around for over 160 years. With more teammates and internal knowledge comes the added responsibility of continuously learning, introducing yourself to new people, an...
Applying Agile Product Management Principles to Community Management 27.01.2020 32:23
Shannon Emery manages both the external customer-facing and internal employee communities at Higher Logic. With so many tasks to manage and two distinct communities to nurture, how is a community professional to focus? Patrick and Shannon's conversation is about just that –– the strategies and resources that she relies on to stay focused and successfully manage both communities. These strategies...
From Engineer to Community Manager to Engineer to Community Manager 13.01.2020 52:03
As we've shared on many episodes of Community Signal, community professionals come from numerous career paths, educational backgrounds, and areas of interest. In this conversation, Patrick talks with Matt Nevill , customer community manager at Agilent Technologies , about his transition from engineer to community manager. As a one-person community team, Matt discusses how he partners with other...
Threats to Section 230 Threaten the Very Existence of Our Communities 23.12.2019 25:08
Section 230 of the Communications Decency Act is a frequent topic of conversation on Community Signal. As Patrick puts it, if you're a community professional in the United States, "this is the law that places the liability for speech on the author of that speech, not on you as the [community's] host. It allows you to moderate and remove certain content while not assuming liability for what remain...
Crisis Communications for Online Communities 09.12.2019 42:55
Data breaches, distasteful ads or marketing campaigns, offensive content left unmoderated for far too long… as community professionals, we've studied these situations when they arise and many of us have had to manage such issues in our own communities. In this episode, Patrick and crisis communications expert Kate Hartley discuss examples of micro and macro communications crises and how to best...
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