Patrick O'Keefe
Community Signal
Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O'Keefe. This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That's not what this is. Social media is a set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.
Author
Patrick O'Keefe
Category
Podcast website
Latest episode
Aug 4, 2025
Where to listen?
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Episodes
Bettering Health Outcomes Through Peer Support at Mayo Clinic 20.12.2021 35:36
Do you have a 60-second pitch for your community? In this episode of Community Signal, Colleen Young , community director for Mayo Clinic , raises the challenge of being able to deliver a concise and impactful pitch to other leaders at the nonprofit. "I'm just imagining finding myself in the elevator with this leader by happenstance and being able to finally say something just in two floors that...
Embodying Work-Life Balance as a Community Professional and Manager 06.12.2021 34:45
Are you able to step away from your community for days at a time? When you return, are your team and the community still running smoothly? If you answered yes to these questions, then congratulations! Whether it's documentation, systems, or setting proper expectations with your boss and colleagues, those boundaries and structure are crucial, not just for yourself, but for the people around you and...
Are You Gardening, or Are You Managing Waste? 22.11.2021 30:19
Earlier this month, blogging pioneer Jason Kottke tweeted that "social media would be a better place to connect with people if the folks building and using these services had spent formative time on and taken inspiration from Flickr and MetaFilter instead of 4chan and Reddit. Gardening vs. waste management." That tweet spoke to Patrick who retweeted it, and that retweet elicited a reply from ...
Cohort-Based Online Communities: Exploitation or Real Connection? 01.11.2021 57:01
If you threw a random group of people together, united primarily by a shared educational goal that they can accomplish with or without the group, and had two weeks to build a sense of community among them, what would you do? That's what Alex Witkowski spends time thinking about. He's the community lead for Section4 , which offers business courses they call sprints. These sprints are typically a...
Building a Database of CSAM for AOL, One Image at a Time 18.10.2021 57:52
If you work in content moderation or with a team that specializes in content moderation, then you know that the fight against child sexual abuse material (CSAM) is a challenging one. The New York Times reported that in 2018, technology companies reported a record 45 million online photos and videos of child sexual abuse. Ralph Spencer , our guest for this episode, has been working to make onl...
Shifting Revel, a Community for Women Over 40, from In-Person to Online Overnight 04.10.2021 27:44
As community practitioners, we often serve communities that we don't necessarily belong to. But how would you approach designing a community platform, events, and policies for a demographic that you don't belong to? Alexa Wahr , the COO of Revel , a community for women over 40, says that she and her co-founder build by putting their community first. "We absolutely listen to our members. We don't...
How Telehealth Provides More Efficient Healthcare for Patients and Providers – and the Role Online Communities Can Play 20.09.2021 42:22
How did the pandemic impact your relationships with your healthcare providers? Did telehealth enable you to continue seeing or connecting with your providers to receive the care that you needed? In this episode of Community Signal, Denzil Coleman , a telehealth coordinator, developing and maintaining digital health interventions at the Medical University of South Carolina (MUSC) Center for Teleh...
While Making a Mixtape, Asher Roth Built an Online Community 06.09.2021 40:03
In between his three albums, rapper Asher Roth has released several mixtapes, including 2011's Pabst & Jazz and his The Greenhouse Effect series. The third entry in that series, The Greenhouse Effect Vol. 3 , hit streaming services on September 3, 2021. But there's something about his latest mixtape that makes it unique from every album, EP, and mixtape he's released so far: It was a collab...
Here's How Anti-Vaxxers Are Spreading Misinformation Despite Your Best Moderation Efforts 23.08.2021 33:43
What moderation tactics have you used or seen as a mechanism to curtail the spread of misinformation in communities and on social media platforms? Word detection, link blocking, and digital stickers promoting legitimate information sources may immediately come to mind. But what would happen if you ran your moderation tools against URLs shared in link-in-bio services used in your community? Or what...
Fostering Resiliency for Community, Moderation, Trust, and Safety Pros 09.08.2021 39:29
When was the last time you mandated that your community, moderation, trust, and safety colleagues schedule time for out of queue activities? When was the last time you led by example and took a break or participated in other wellness activities before you felt burnout? What was the last tool your product team built to help foster resiliency for your moderators? While we can't mitigate all burnou...
What Makes an Online Community a Home? 12.07.2021 54:31
May 21st, 2021 marked 20 years since the launch of KarateForums.com . In this episode of Community Signal, Patrick speaks with five forum members that have been on KarateForums.com for nearly 65 years, collectively. Together, they discuss what keeps them coming back to the community as members, moderators, and martial artists. While each member brings different experiences and background to the...
Dismantling the Model Minority Myth and Fostering Safer Communities, One Conversation at a Time 28.06.2021 58:43
For this episode of Community Signal, we're joined by community professionals Jenn Hudnet , Lana Lee , and Phoebe Venkat . They candidly share stories about the impact of racism and stereotypes against Asians, Asian Americans, and Pacific Islanders in their own lives, in the workplace, and in the communities they manage. Jenn, Lana, and Phoebe each had stories to share about their families, the...
Helping Online Community Members Experiencing a Mental Health Crisis 14.06.2021 32:20
Crisis Text Line offers free, 24/7 support via text message to anyone facing a mental health crisis. Some organizations partner with Crisis Text Line to develop co-branded text lines for their community, but starting today, you can make Crisis Text Line part of your policy and response strategy if anyone in your community or on your team shares or shows signs that they're experiencing a mental he...
Whistleblower: Facebook is Allowing Dictators to Mislead Their Citizens 31.05.2021 38:58
Last month, Sophie Zhang , a former data scientist at Facebook, went public as a whistleblower drawing attention to how the company delayed action against or outright ignored manipulation of it's platform by autocratic leaders and global governments to the detriment of the people of those countries. All work, including community management, requires trade-offs, areas of focus, and prioritizatio...
Why It's Harmful to Label Community and Community Pros as Underdogs 17.05.2021 33:41
If you were designing a curriculum to teach undergrads about community management, what would you cover? Georgina Donahue's approach in designing such a curriculum for a course at the University of Massachusetts was grounded not only in her experience as a community professional but also in her understanding that as a professor, she was instructing a community of students getting ready to enter...
Lessons from Community Memory, the First Publicly Available Social Media System 03.05.2021 44:27
Lee Felsenstein's work in tech and social organizing led to the creation of the Community Memory project, the first publicly available social media system and public computerized bulletin board system. Mr. Felsenstein was also a founding member of the Homebrew Computer Club , and he helped develop the personal computer. So, what was the first publicly accessible computerized bulletin board lik...
Creator Tools Drive Community Interest and Revenue for Old Call of Duty Games 19.04.2021 47:22
The Zombies game mode within the popular Call of Duty video game franchise has created a massive community of fans and players who not only play and connect with the developers, but with each other as they try to discover every aspect of each piece of content released for the game. In two versions of the game, they are even able to create their own content that can be played and shared online...
Building a Financially Self-Sustaining Community of Muslamic Makers 05.04.2021 33:52
In addition to practicing community management as a profession, many of the listeners, guests, and even members of the team behind Community Signal, manage communities part-time. These might be communities that align with our personal passions or hobbies or communities that exist specifically to help ourselves and others grow. That is exactly the mission of Muslamic Makers . Co-founded by Arfah...
Holding Communities for Community Professionals to a Higher Standard 15.03.2021 42:23
The field of community management is buzzing. We have more tools available to us than ever before and an abundance of communities and resources to connect us with fellow professionals who know our work and want to share knowledge. But what goes into creating inclusive, diverse, and truly open and welcoming spaces for community professionals? Who is given a platform to share knowledge? In this conv...
Facebook's Australian News Ban Will Lead to Even More Misinformation 22.02.2021 44:00
What would happen if you woke up tomorrow and couldn't share any news articles on Facebook? How would that impact the communities that you manage or the way you share information with family and friends? What if this ban included information provided by emergency services agencies for things like natural disasters, wildfires, and domestic violence? This situation is not a hypothetical one for Aus...
Traumatic Weather Events and Climate Change Denial at Weather Underground 08.02.2021 32:57
What are the topics of discussion that you would expect to come across in a weather community? Storms, climate change, and forecast accuracy are part of the conversation. As a community strategist at Weather Underground , Michelle Schlachta also encountered stories of people that experienced traumatic weather-related events and sought the community out for education and healing. Those are conne...
Rewarding the Local Guides That Make Google Maps More Useful 25.01.2021 33:49
If you have ever used Google to look up a restaurant you wanted to eat at or to research before visiting someplace new to you, you've probably depended on information contributed by a Local Guide. Traci Cappiello is the program manager at Google that makes sure those Local Guides feel engaged and empowered to provide helpful information to the world. With 100 million people who have contribute...
Why Has Clubhouse Been Plagued by Trust and Safety Issues? 11.01.2021 45:29
If you were building a community product, how would you start? Who would you choose as your first hire? What efforts would you make to ensure that the product is inclusive, safe, and well-moderated? In this episode of Community Signal, we're joined by Danielle Maveal to do a deep-dive on audio-first platforms and specifically, Clubhouse . While every platform and community has moderation issues...
Fostering Inclusivity for Neurodivergent Community Members and Colleagues 21.12.2020 38:50
There are many different categories of diversity and, as community practitioners, continuously learning about them and questioning our assumptions will only help us build more inclusive communities. In this episode of Community Signal, we're joined by Wesley Faulkner , a DevRel advocate at Daily , who also advocates for neurodiversity. Wesley and Patrick discuss several ways in which we can buil...
Managing a Community of Safety Professionals During a Global Pandemic 07.12.2020 40:35
This episode marks 5 years of Community Signal! If you tune in, you'll hear Patrick share a thank you for the incredible guests and collaborators that have helped get us here, in addition to the sponsors and Patreon supporters that have generously supported this work. We're proud to share the stories and learnings of our peers in the community industry and Patrick, Karn, and myself look forward to...
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