Communicating Purpose with John Higginson

In today's special episode we talk to Ros Holley, Director of Communications & Marketing at B-Lab UK, to celebrate the confirmation that Higginson Strategy is now officially a B-Corp. B-Lab is a nonprofit network which seeks to transform the global economy, for the benefit of people, communities and the planet. B-Lab's 'B-Corp' certification recognises firms practising responsible business who...

This week we are joined by Ian McKee, Head of Communications at Good Energy. Good Energy is a renewable energy company whose energy network harnesses sunlight, wind, rain and bio-generation. Good Energy has been leading the fight against greenwashing in the industry, challenging the rest of the industry on the climate crisis and the energy crisis.  We discuss Ian's career and work at Good Energy,...

This week we are joined by Sophie Scott, Global Head of Media at Voluntary Service Overseas. VSO draws on an extensive network of volunteers and partners to create change in some of the worlds most challenging environments.  We discuss Sophie's extensive communications career and what she learned along the way. Sophie shares her insight on the particular challenges for communications in the charit...

 This week will cover the balance between politics and environmentalism, as well as the crucial role trust plays in the success of any political party. John and Sam will discuss the work of the Conservative Environment Network, the challenges of keeping the environment at the top of people’s agenda, and why the Conservative party is currently having a crisis in communications. 

In this podcast special, John discusses when to sell in a news story to the traditional media. He shares the wisdom he has picked up over the years, discussing how important timing really is. He explores how to use major events (5:30), and whether there is a best time of the year (6:15), day (8:00), or time of week (8:45) to pitch to journalists.  

In this episode John and Sara discuss her journey to a sustainability expert. They touch on her role at Marie Claire, why brands with purpose are so important, and on the vital role of communication in delivering positive change in business.

In this episode John and Bel discuss dangerous trends within the fashion industry and why Bel re-assessed her career after the fall of Rana Plaza. Bel also discusses the importance of passion in campaigning and on why the work of XR is so key.

In this episode John and Vince discuss what makes a good message. Vince also reflects on the political narratives that impacted him during his early years in politics. Vince also shares his successes and challenges in communications during his time in government.

This episode features Dominic Dyer, Policy Advisor, Born Free Foundation In this episode John and Dominic discuss the controversial airlifting of animals from Afghanistan, Dominic's campaign to save Geronimo the alpaca, and the campaign to save Faroe Islands whales and dolphins. Together John and Dominic will discuss how CEOs and Heads of Communications can magnify their message through purpose. T...

Today John is joined by Sian Sutherland, Co-Founder of A Plastic Planet. Sian is passionate about igniting social change and has won various awards including Female Marketer of the Year. In 2017, Sian co-founded A Plastic Planet, using a pro-business, pro-solutions and pro-active approach to help the world turn off the plastic tap. This is the first episode in a series focused on the power of comm...

Founded in 2010, Precipice is the firm responsible for leading the transformational Meaning-Centred Design technique. Meaning-Centred Design offers a new way for companies to make sense of markets and cultures and create products that people will value more. Precipice’s work was recently honoured with two platinum awards at the globally-renowned A' Design Awards. Miles Hawley has been Precipice’s...